YouTube has a lot of spectators, and now the Google-owned video service is giving those viewers new positions, including a route to responsively reformat videos on mobile and support for 180 -degree videos.
Every month, 1.5 billion people log in to YouTube to watch videos, YouTube CEO Susan Wojcicki said on Thursday at VidConA( also known as Comic-Con for the digital video industry) in Anaheim, California. To be clear, that’s only the number of people that sign in to YouTube accounts and does not encompass everyone who watches a video on YouTube in a given month, though YouTube is better able to target ads to the logged-in viewers.
Wojcicki also exposed a few product updates to give those spectators new ways to watch videos.
People using YouTubeas mobile app will be able to responsively resize videos while watching them, smushing a square video into a horizontal one or stretching a horizontal video into a full-screen horizontal one.
That will make it easier for creators to take their horizontal Snapchat videos, square Instagram videos and horizontal Facebook videos and cross-post them to YouTube without YouTube viewers feeling like theyare missing anything. It also means that people who have grown accustomed to watching videos vertically on Snapchat and Instagram Stories wonat be forced to turn their telephones sideways to watch YouTubeas typically horizontal videos, cropping issues aside.
YouTube is also devoting people in the US a way to share videos from YouTube’s mobile app with their friends other than by copying and pasting them. YouTubeas new native sharing feature is a lot like Instagramas: a person can tap to share a video with a friend or group of friends in a private message within YouTube’s mobile app. YouTube had already rolled out the sharing feature to people in Canada, but now it will be available to people in the US ain a few weeks, a told Wojcicki.
And after adding support for 360 -degree videos a couple of years ago, YouTube will now also support 180 -degree videos. To make sure that there are 180 -degree videos for people to watch, the company is working with LG, Yi and Lenovo to stimulate cameras that can capture 180 -degree video.
Read more: marketingland.com