Why e-commerce SEO is NOT a one-shot wonder

A” one-shot wonder” is someone who gets drunk after one shotA — an extreme lightweight. In business parlance, the word refers to an organization that shines brightly for a short while … before fading away to nothing.

As an e-commerce web shop deploying strategic SEO for your business growth, the last thing you want is to be known as a one-shot wonder. In fact, because SEO picks up steam gradually, but then becomes increasingly powerful and effective at drawing in new prospects and closing more sales, you should ensure that everything you do is sustainable and long-lived.

Unethical cut-and-run SEO providers try to lure in new clients with the promise of” quick and easy” top rankings on Google. They’ll encourage the use of tactics that work immediately to drive a quick explosion of traffic, but have little if any lasting impact.

The key difference that sets apart winning e-commerce sites from their competitorsA is that they select a quality SEO service provider, and then apportion a budget to provide follow-up action after the initial chore is done.

[ Read the full article on Search Engine Land .]

Read more: marketingland.com

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