Wanna see something scary?
That, my friends, is what I would call a definite downward tendency — and for a post that, at its high point, received 10,000 opinions per month.
Maybe it looks familiar. And maybe it doesn’t, but it looks like something you want to avoid at all costs.
Either way — if you’re a marketer that plays any role in managing your brand’s blog — read on.
We’re going to go over some of the ways to avoid that big, scary traffic tendency above — or to prevent it from happening again, if you’ve ensure it before.
First, we’ll begin with the questions you should ask if you’ve noticed your SEO rankings drop. Then, once we’ve covered all those basis, we’ll get into how to proactively stay on top of your rankings, to get into good habits that can help you maintain your blog’s SEO health.
Ready to get into diagnosing those problematic blog posts? Let’s get started.
How to Find and Fix Your Blog’s SEO Ranking Drops: 7 Topics to Ask
Is the search term itself losing traction ?~ ATAGEND Has the post declined in the rankings for a major keyword ?~ ATAGEND How recently have you updated the post ?~ ATAGEND How lately have you promoted the post in an email ?~ ATAGEND Are the posts that have outdone it in the SERPs higher-quality, i.e. more comprehensive, more instances, better graphics/ visuals ?~ ATAGEND Are you get fewer backlinks than your challengers/ has your number of backlinks declined ?~ ATAGEND What if your ranking hasnat fell ? Featured snippet( FS) People also ask( PAA) Carousel Clicks: The raw number of clicks from the SERPs The raw number of clicks from the SERPs Impressions: The number of hours the page depicted up on the SERP The number of periods the page indicated up on the SERP CTR: Clicks divided by impressions Clicks divided by impressions Stance: Average ranking for all the different queries this page shows up for.( Take this metric with a grain of salt — if youare# 1 for a low-volume query and# 9 for a high-volume one, your Position will be 5, even though one rank is far more valuable than the other .) If impressions are steady, but your clicks( and therefore CTR) are dropping, your rank is dropping and/ or a search feature is pushing your result farther down the page. If impressions are lessening, but clicks and CTR are constant, seasonality/ declining search interest is probably to blame. Confirm with Google Trends. If impressions are increasing and CTR is dropping, meaning clicks aren’t growing proportionally higher, check if you’re ranking for an image. You should also check whether your post has started ranking for more long tail keywords — ranking for more keywords, while a good thing( topics/ over keywords ), will always lead to higher impressions, but clicks may suffer as you are not able to always rank highly for those longer tail keywords.