When you visit a site that features a tweet button or an embedded tweet, Twitter is able to recognize that youare on that site and use that information to target you with ads. And now itas going to hang on to that information for a little bit longer but give you more control over it.
Coinciding with the update, Twitter has also added a new section to the sets menu on its site and in its mobile apps that details the information Twitter uses to target a person with ads and lets that person deselect individual interest categories as well as request a list of the companies that use Twitteras Tailored Audiences alternative to target them with ads based on information like their email address, Twitter managed or whether they visited the advertiseras site or utilized its mobile app.
At the same time as Twitter is dedicating people more control over how they are targeted, it is removing is supportive of Do Not Track, which people can use to ask every website they visit not to track their behaviour in order to target them with ads. Twitter made a big deal about supporting Do Not Track in May 2012, so its reversal is a astound — unless youave been following the wave of major ad-supported digital platforms opting to ignore Do Not Track requests. When Hulu announced last July that it would no longer support Do Not Track, it joined nine other major digital platforms that do not respond to these opt-out requests. Now Twitter has joined that list.
Twitter explained its change in position in an update to the Do Not Track entry on its help site. aWhile we had hoped that our is supportive of Do Not Track would spur industry adoption, an industry-standard approach to Do Not Track did not materialize, a according to the company.
Thatas pretty much the same reason that Hulu, Facebook, Google and others have cited for not supporting Do Not Track, though the standard is slated to become an official recommendation by the World Wide Web Consortium( W3C) in August 2017.
Read more: marketingland.com