For many of us, the thought of high school conjures memories of ample notebook doodles. Hand-drawn bubble letters, pictograms, and stick-figures would decorate homework, exams, and papers — and educators, of course, were constantly asking us to knock it off.
And so, most of us did, perhaps because we figured out that we just weren’t that good at drawing on paper. But when some of us were in high school, we didn’t yet have the numerous digital options for “drawing” our notions. But now, machines can help us bringing them to life — and it’s become a career track for many people.
Graphic design is something that marketers can always benefit from learning, even without a formal education. In those cases, we enter a world of do-it-yourself education, with repeated recommendations like, “learn Photoshop, Illustrator, and InDesign, ” or, “read a book about basic design principles.” And as much as those assistance, learning fundamentals, navigating new tools, and developing a personal style make for a tricky balancing act.
That’s why we put together this list of tips that we wish we had received at the onset of our respective DIY graphic design journeys, along with some tools that can help you with them.
8 Tips for Learning Graphic Design
1) Always maintain an ear to the ground.
As marketers, we already know how much there is to learn from influencers. After all, 49% of folks trust the person or persons they know above anyone else for product or service recommendations, and in the digital age, that includes influencers.
Influencers — who according to NeoReach are aindividual[ s] with an online presence who … influence the opinions and behaviors of your target audiencea — are often willing to share the secrets to their success in their content. If you make a point to listen to and engage with them, you’ll become more very well known the online design world, which can help you discover more tips from other industry experts, become comfortable with relevant nomenclature, and stay on top of trends.
Wondering how to engage? Turn to Twitter or Instagram as a place to start conversations with these influencers. You never know who might respond to your questions — and any positive connect you attain can only help you learn more. Following along and joining the exchange can naturally lead you to become a part of a design community that will support you throughout your journey.
What to Do Right Now
Create a targeted list of influential designers on Twitter, so you can follow their daily insights without having to pick out their tweets from a sea of friends, coworkers, and news sources. You can use the Social Monitoring tool in your HubSpot software to do this by following the people on this list, specifically as they discuss topics that matter to you.
Add a variety of influencers to this list — a mix of those who are well-known among most decorators, those that personally inspire you, and those whose work you do not enjoy. That last point may seem counterintuitive, but consistently observing the work of that group can help you understand why you don’t like it, which is a key part of understanding design.
If you’re not sure how to discover designers to follow, try 365 Awesome Designers, which features the work of one decorator each day.
2) Collect inspirational work.
Once you decide to learn design, start constructing a catalog of work you think is successful. That can be as simple as bookmarking images in your web browser, making a Pinterest board, or saving items to a folder on your computer. Like a listing of influencers, a catalog of inspiring run will help you to identify trends — both past and current — in design as you begin to recognize patterns in the work of others. You’ll also start to understand your own personal style predilections and interests. If you find yourself continually saving infographics, for example, you might start looking into specific resources to learn how to create them.
Your catalog will also serve to inspire designs you create in the future, which is underscored by the idea that “all creative work builds on what went before” — a line from Austin Kleon’s TEDx talk. If you can reference items in your catalog quickly, you’ll be better equipped to begin your own projects.