Twitter explores paid subscription version of Tweetdeck as ad biz fights

With Twitteras advertising business fighting, the company has begun looking at other means of making money.

Twitter is exploring a paying subscription-based version of its Tweetdeck app, according to photos posted to Twitter( of course) of a survey the company is running to gauge peopleas interest. The Verge first reported the news on Thursday.

aWeare conducting this survey to assess the interest in a new, more enhanced version of Tweetdeck. We regularly conduct user research to gathering feedback about peopleas Twitter experience and to better inform our product investment decisions, and we’re exploring several ways to stimulate Tweetdeck even more valuable for professionals, a a Twitter spokesperson said in an emailed statement.

If Twitter does decide to roll out a paid version of Tweetdeck, it would appear to imitation freemium services like Spotify and Hulu, where people on the free and paid tiers can access the same content but paying customers get extra goodies like an ad-free experience.

Tweetdeck is already ad-free so that wouldnat precisely be a bonus for subscribers. But new features cited in the survey results include a mobile version of Tweetdeck, the ability to bookmark content for later, a opinion of who checked out your profile page or unfollowed you, an option to import user lists, priority customer support access and advanced analytics tools.

All of this appears to be strictly in the exploration stage. Twitter could just as likely decide to not roll out a subscription tier. But devoted Twitteras recent struggles to grow its ad revenue and the fact that Twitter currently does not derive any direct revenue from the people utilizing the currently ad-free Tweetdeck app on their computers, it just as likely could.

Read more: marketingland.com

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