If Facebook is the YouTube of live video online, Twitter seems to have its eye on becoming the Hulu.
At its inaugural NewFronts presentation on Monday, Twitter debuted a slate of new live programs, including a pair of 24/7 live channels and several daily news shows. The programming builds on Twitteras initial live slate from last year that spanned syndicated news broadcasts, live sports simulcasts andA its first original live reveals. The lineupA could help to clean over Twitter’s failed bid to renew its NFL live bargain and to buoy Twitteras struggling advertising business. Video has become the companyas asingle largest revenue-generating ad format, a according to the companyas latest quarterly earnings report, though the formatas rise has coincided with an overall ad revenue decline at Twitter.
Advertisers can buy pre- and mid-roll ads against the new reveals and channels through Twitteras Amplify program. Pre-roll ads longer than six seconds is likely to be skippable, but mid-roll ads will not, according to a Twitter spokesperson.
Twitter will be sharing ad revenue: 70 percent of the money will go to the media companies making the programs. A Twitter spokesperson declined to say if Twitter is paying the media companies for any of the programming beyond the revenue split.
The lineup announced on Monday falls into three content categories: news, sports and entertainment.
The news programming is highlighted by a new channel being developed by Bloomberg News that will premiere in the fall and broadcast news coverage 24 hours a day, seven days a week, exclusively on Twitter. In addition to Bloombergas live channel, Twitter will air 😛 TAGEND a weekday morning news show from BuzzFeed called aMorningFeed.a a weekly tech present from Vox Media called aCircuit Breaker: The Vergeas Gadget Show.a an hour-long morning business news show from Cheddar called aOpening Bell.a