Twitch today is introducing a suite of tools called Twitch Extensions that will allow its streamers to customize their channels pages with interactive features, including polls, leaderboards, tickers, schedules, overlays and even virtual pets, among other things. Beyond simply personalizing their channel to make it more engaging to fans, the extensions in some cases will help streamers generate additional revenue.
In particular, one extension called “Gear on Amazon” allows Twitch inventors to show off their favorite Amazon products. If a viewer clicks through to buy, the creator will earn a commission through the Amazon Associates program.
This extension will be available to both Twitch Partner and Affiliate, and is the first time that Twitch’s streamers have been invited to join the program, even though Amazon owns Twitch. To generate their list of suggested products, streamers will be able to sign up as an Amazon Affiliate, then browse the Amazon catalog and pick their favorite products, right from their Twitch dashboard, the company says.
This follows another recent move from Amazon to help video creators make money by promoting Amazon products, as it turns out. Last week, Amazon opened up its social media “Influencers” program to YouTube starrings , allowing video creators to construct their own curated shop, with its own short and memorable URL. It only constructs sense that Amazon would enable something similar for its Twitch streamers, as well.
“When it comes to helping inventors monetize through product recommendations, it’s important
to attain these features easy to discover and intuitive to use, ” told Piers Heaton-Armstrong, VP
for Affiliate Marketing at Amazon, in a statement. “Gear on Amazon attains that by simplifying both the process for signing up to be an Amazon Associate and by making it so creators can showcase the actual products they are using and wanting to promote, ” he said.