Twitchs new extensions let streamers customize their channel, make money from Amazon sales

Twitch today is introducing a suite of tools called Twitch Extensions that will allow its streamers to customize their channels pages with interactive features, including polls, leaderboards, tickers, schedules, overlays and even virtual pets, among other things. Beyond simply personalizing their channel to make it more engaging to fans, the extensions in some cases will help streamers generate additional revenue.

In particular, one extension called “Gear on Amazon” allows Twitch inventors to show off their favorite Amazon products. If a viewer clicks through to buy, the creator will earn a commission through the Amazon Associates program.

This extension will be available to both Twitch Partner and Affiliate, and is the first time that Twitch’s streamers have been invited to join the program, even though Amazon owns Twitch. To generate their list of suggested products, streamers will be able to sign up as an Amazon Affiliate, then browse the Amazon catalog and pick their favorite products, right from their Twitch dashboard, the company says.

This follows another recent move from Amazon to help video creators make money by promoting Amazon products, as it turns out. Last week, Amazon opened up its social media “Influencers” program to YouTube starrings , allowing video creators to construct their own curated shop, with its own short and memorable URL. It only constructs sense that Amazon would enable something similar for its Twitch streamers, as well.

“When it comes to helping inventors monetize through product recommendations, it’s important
to attain these features easy to discover and intuitive to use, ” told Piers Heaton-Armstrong, VP
for Affiliate Marketing at Amazon, in a statement. “Gear on Amazon attains that by simplifying both the process for signing up to be an Amazon Associate and by making it so creators can showcase the actual products they are using and wanting to promote, ” he said.

However, the Amazon extension is only one of many that will be available at launching. There are currently over 20 extensions available, including some game-specific ones like OP.gg for
League of Legends by OP.gg, Innkeeper: Interactive Hearth Overlay by Curse, and
MasterOverwatch by Master Network.

Others are designed for more general utilize, like Streamlabs’ Loyalty, Music, Polls& Games, or Muxy’s Overlay and Leaderboard, for example.

A full list of the new extensions is available on the Twitch blog here. A sample showcase is below.

Smartclicks2

TRN Battlegrounds Live Tracker by Tracker Network

WhatsPlaying

Layer One_ScheduleExtension1

Streamlabs5

Streamlabs2

Streamlabs3

Streamlabs1

Layer One_ScheduleExtension2

TRN Destiny Live Tracker by Tracker Network

TRN Rocket League Live Tracker by Tracker Network

Hearthstone_DeckTrack_CopyDeck

HearthstoneDeckTrack_ViewCard

Isaac Tracker by Pretzel Tech

SmartClick

schedule

Polling

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