Live-streamed video took another step toward becoming a new kind of broadcasting with the release this week by Traction Labs of its Live Suite.
The San Francisco-based company offers a platform for connecting influencers and bloggers with video content. As part of that service, it began providing simultaneous distribution of recorded video streams to multiple sites and social networks.
Last June, it offered the first distribution to multiple destinations of a live video stream, for a rally that Vermont Senator Bernie Sanders held in San Francisco.
This week, it has productized that service with its Live Suite for audience engagement and promotion around live-streams.