Voice search now accounts for 20% of queries on Google’s mobile app and Android devices. Inbound call volume is continuing to increase even as messaging apps and chatbots become more popular. Facebook expects 37 billion call conversions by 2019, as social mediaas share of mobile calls to business explodes.
These trends are enabling digital marketers to extract, attribute, and integrate inbound data like never before. The results are better leading qualification, more effective budget allocation, and improved tracking of the buyeras journey across campaigns.
Join our digital marketing experts as they explore trends driving inbound bellows, and how marketers can leverage them to ramp up multichannel campaign results.
Register today for” Track, Qualify& Convert Your Results: Using Call and SMS Data to Drive New Customers ,” being developed by Digital Marketing Depot and sponsored by CallRail.
Read more: marketingland.com