The Greatest Marketing Growth Hack of All Time( Hint: Cupcakes)


A few years ago my team at RJMetrics was launching a short survey over the holidays. Itas a tough time of the year to get attention, especially when youare a B2B SaaS company. At some point, person indicated a cupcake giveaway.

So we did.

Ten participants were randomly chosen to receive a dozen cupcakes, and people LOVED it.

They sent email responses to the request saying they hoped they got the cupcakes. They tweeted delighted responses about the campaign. When we delivered them, they tweeted pictures of them and their co-workers enjoying the cupcakes.

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