When it comes to writing text for your blog and social media posts, many marketers wonder, “But what’s the character limit? ” It’s never a simple question — sometimes, it’s provide a response to parameters established by certain channels. And on other occasions, it’s more a question of what’s ideal.
For example, “youre supposed to” know the character limit for a tweet is 140, but did you know that the ideal duration is actually less than that?( Hold tight — we’ll explain why .) While we’ve written before about optimizing your actual content, we thought it would be helpful to gather the numbers of character restrictions — both enforced and ideal — for different online channels, all in one place.
Below, you’ll find a most detailed guidebook to character limits and ideal character countings for posts on your blog, Facebook, Twitter, LinkedIn, Instagram, SnapChat, and YouTube.
The Length& Character Count for Everything on the Internet
1) Blog Posts
Post duration: 2100 words 2100 words Title: Under 60 characters Under 60 characters Meta Description: Under 155 characters According to Medium, posts with an average read hour of seven minutes captured the most attention. The average reading speed of native English-speaking adults remains usually cited as 300 words per minute, according to research conducted in 1990. At that reading rate, the ideal post duration is 2100 words . .” That aligns with research previously conducted by serpIQ, which indicated that, on average, the top 10 outcomes for most Google searches are between 2,032 and 2,416 words. Status updates: 63,206 -character maximum | Ideal length is 40 characters 63,206 -character maximum | Ideal length is 40 characters Video: 120 -minute maximum | Ideal length is two minutes Tweets: 140 -character maximum Does not include images, videos, polls, or quotes tweets Ideal length is 120 -1 30 characters 140 -character maximum Hashtags: No more than two No more than two Videos: Maximum duration is two minutes and 20 seconds Professional headline: 120 120 Summary: 2,000 2,000 Position title: 100 100 Position description: 2,000( 200 character minimum) 2,000( 200 character minimum) Status Update: 600 characters — however, Foote also notes that, “if you select to also post on Twitter from LinkedIn, merely the first 140 characters will show on your Twitter post.” Post headline: 100 100 Post body: 40,000 Bio: 150 -character maximum 150 -character maximum Hashtags: Maximum of 30 Maximum of 30 Captions: Ideal length is under 125 characters Bio: 150 Hashtags: Up to 30