The Beginner’s Guide to Conversion Rate Optimization( CRO)


Today, most marketing squads are structured to drive traffic towards websites, which then converts into leads for the sales team to close. Once this process starts to deliver results, marketers then seek to generate even more traffic, and hopefully even more success.

An oversimplification, but thatas the standard marketing playbook. Few marketing squads focus on becoming ever more from existing traffic. Thatas where conversion rate optimization( CRO) comes in.

In this blog post, weall teach you all about CRO — what it achieves, why you should do it, and how your squad can execute it. Weall please explain how you can drive more is submitted in accordance with your existing traffic so your content can work smarter, and not harder, for you.

What Is Conversion Rate Optimization( CRO )?

Iam glad you asked. Many websites are designed to convert website visitors into customers. These conversions occur all over the website — on the homepage, pricing page, blog, and landing pages — and all of these can be optimized for a higher number of conversions. The process of optimizing those conversions is exactly what CRO entails.

CRO is a huge, often untapped opportunity for marketing squads, and you might be surprised by the oversized impact you could deliver by fine-tuning your website for conversions.

When Is Conversation Rate Optimization( CRO) Right for Your Business?

Once your sales and marketing engine attracts website visitors who consistently convert into leads for your sales squad, you should start thinking about CRO.

Most industries have a finite demand for products and services, so it’s imperative that you build the most out of your existing website traffic. Tools like Google’s Global Market Finder can show you online search volume to give you an idea of your potential client demand. Once you ascertain the threshold of your client demand, itas time to nail down how to get more out of your existing website traffic.

Below are three formulas to help you figure out how to address CRO at your company, and what goals to set 😛 TAGEND New revenue goal A* median sales price=# of new customers# of new customers A* lead to client close rate%= lead goal Leads produced A* website traffic X100=% conversion rate Company A Company B Company C Monthly website traffic 10, 000 10, 000 10, 000 % conversion rate 1% 2% 3% Leads generated 100 200 300 # of new customers 10 20 30 How much total improvement can this project offer? How valuable will this improvement be? How complicated or difficult will it be to implement this improvement?

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