Remember only being able to send 1,000 texts each month?
My mom definitely remembers our phone bills when I doubled that quantity every week in middle school.
Thankfully, companies created messaging apps to provide free and limitless messaging, which was a freshening answer for rigid text message limits and their lofty costs.
But messaging apps refused to be just another form of text messaging. They kept innovating and evolved into apps for almost every digital interaction possible.
Now, within a single app, you can chat with your friends, communicate with brands, construct calls, play games, eat content, buy products, and even call a cab.
These added functionalities attain messaging apps sticky. They draw users to the app more often and keep them there for a longer time. Today, messaging apps have over 5 billion monthly active users worldwide.
Most messaging apps also let business marketplace to their massive, engaged user bases. Marketers can now use chatbots to provide customer service, send content to users, sell products, and advertise.
Naturally, different countries and age groups favor some apps to others. Read on to learn how you can tailor your messaging app marketing for five different global messaging apps.
5 Best Messaging Apps for Marketing in 2017
Monthly active users: 1.3 billion
Most Popular Regions: Latin America, Europe, The Countries of the middle east, Southeast Asia, India, Russia, and Africa
Age Group: 25 -4 4
Marketing Features 😛 TAGEND
WhatsApp doesnat sell ads, prohibits third-party bots, and limits its broadcast message feature and group chats to 256 people. How are marketers supposed to leveraging the most popular messaging app in the world then?
Since WhatsApp isnat conducive to large-scale content distribution, marketers must take advantage of its one-to-one messaging abilities. And by interacting with WhatsApp users like a normal user would, marketers can execute hyper-targeted and personalized campaigns.
In 2014, Hellmanas Brazil created WhatsCook, a live recipe service that connected people to real cooks. This wasnat a service that just recommended recipes, though. It created recipes with the ingredients users already had.
After signing up for the service on their website, users would send a picture of their refrigerator’s contents to WhatsCook. Then a chef would whip up a unique recipe employing the personas available ingredients and teach them how to cook it employing scenes, videos, and other WhatsApp features.