The 5 Best Messaging Apps for Marketing in 2017

Remember only being able to send 1,000 texts each month?

My mom definitely remembers our phone bills when I doubled that quantity every week in middle school.

Thankfully, companies created messaging apps to provide free and limitless messaging, which was a freshening answer for rigid text message limits and their lofty costs.

But messaging apps refused to be just another form of text messaging. They kept innovating and evolved into apps for almost every digital interaction possible.

Now, within a single app, you can chat with your friends, communicate with brands, construct calls, play games, eat content, buy products, and even call a cab.

These added functionalities attain messaging apps sticky. They draw users to the app more often and keep them there for a longer time. Today, messaging apps have over 5 billion monthly active users worldwide.

Most messaging apps also let business marketplace to their massive, engaged user bases. Marketers can now use chatbots to provide customer service, send content to users, sell products, and advertise.

Naturally, different countries and age groups favor some apps to others. Read on to learn how you can tailor your messaging app marketing for five different global messaging apps.

5 Best Messaging Apps for Marketing in 2017

1) WhatsApp

Monthly active users: 1.3 billion

Most Popular Regions: Latin America, Europe, The Countries of the middle east, Southeast Asia, India, Russia, and Africa

Age Group: 25 -4 4

Marketing Features 😛 TAGEND

WhatsApp doesnat sell ads, prohibits third-party bots, and limits its broadcast message feature and group chats to 256 people. How are marketers supposed to leveraging the most popular messaging app in the world then?

Since WhatsApp isnat conducive to large-scale content distribution, marketers must take advantage of its one-to-one messaging abilities. And by interacting with WhatsApp users like a normal user would, marketers can execute hyper-targeted and personalized campaigns.

In 2014, Hellmanas Brazil created WhatsCook, a live recipe service that connected people to real cooks. This wasnat a service that just recommended recipes, though. It created recipes with the ingredients users already had.

After signing up for the service on their website, users would send a picture of their refrigerator’s contents to WhatsCook. Then a chef would whip up a unique recipe employing the personas available ingredients and teach them how to cook it employing scenes, videos, and other WhatsApp features.

Over 13,000 people people signed up for WhatsCook and each user expended an average of 65 minutes interacting with Hellmanas chefs. The service also received a 99.5% approving rating.

WhatsCook is a prime example of creative WhatsApp marketing. By attracting users with a helpful service, they engaged thousands of more people than they could by explosion content through a broadcast or group chat.

To start a service like WhatsCook, you only need usersa phone numbers or they can add your number to their contact list.

Fortunately, WhatsApp offers a click-to-chat connection that you can embed in your website, email signature, or social profiles, allowing you to effectively promote your service.

2) Facebook Messenger

Monthly active users: 1.2 billion

Most Popular Regions: North America, Europe, Australia, The Countries of the middle east, South Asia, Southeast Asia, and Africa

Age group: 16 -4 4

Marketing Features 😛 TAGEND

Facebook messenger offers brands a stockpile of marketing features.

For instance, you can serve destination ads in peopleas newsfeed to drive them to your messenger and spark a dialogue, send sponsored messages to people whoave messaged you in the past, integrate messenger bots like Chatfuel and ManyChat to interact with clients, and more.

At HubSpot, we use chatbots to automate Facebook conversations with people. Whenever someone messages our Facebook account, our chatbot will message back with a menu of options.

People can then search and subscribe to our content, check out our software, look at task openings, ask for customer support, and manage their Facebook messenger blog subscription.

3) WeChat

Monthly active users: 938 million

Most popular regions: China

Age Group: 18 -5 0

Marketing Features 😛 TAGEND

WeChat isnat merely a popular Chinese messaging app. Most Chinese citizens use it to run their entire lives.

In one app, they can 😛 TAGEND Message friends Post social updates in WeChat Moments Read the news Make in-store pays Pay for bills Transfer money Shop online Play games Make voice and video bellows Book a taxi And manage their personal finances Leverage personalized content marketing, location-based marketing, influencer marketing, and QR code marketing Open micro-stores And run lotteries

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