I have a long, interesting relationship with the HubSpot Marketing Blog.
Before I became editor, I was a full-time novelist for this blog. And before I was a writer for this blog, I was a guest contributor to this blog. And before I was a guest contributor to this blog, I was a fan of this blog — I learned from this blog.
So when it came time to kick off the blog redesign I’m about to walk you through, I had a lot of strong opinions( and arguably too many notions ). You see, our last redesign launched in December 2014. To give you some context, since December 2014:
Blog.hubspot.com has more than doubled its monthly traffic, growing from under two million monthly opinions in December 2014 to over 4.5 million. There have been over 20 updates made to the Google algorithm. Snapchat has more than doubled its monthly active users, scaling from 71 M at the end of Q4 2014 to 166 M at the end of Q1 2017. Facebook Live has been invented, released to influencers, and launched to the general public.