SMX West was buzzing the coming week, and much of the conversation was about Google’s recent change to how exact match keywords will work in AdWords campaigns.
Although the news just came out last week, the SMX programming team rapidly organized a” flashing conference” that happened Wednesday morning before the scheduled agenda began. Panelists including Marketing Land’s Ginny Marvin and SMX moderators Matt Van Wagner and Brad Geddes took questions for almost an hour from a big crowd of concerned advertisers. They covered topics including
impact on negative keywords. whether phrase match still matters. campaign sculpting. client expectations and communication. impact of voice search. and much more.