Should PPC agencies be scared of automation?

Iam sure many of us working in PPC( or across the wider digital spectrum) have been asked at the least a handful of days in recent months,” Should we be worried aboutA automation ?”

Iave heard it from clients, and even prospective task candidates. And I can see why the question is commonly asked; it is a very interesting subject with a lot of possible replies, ranging from, aYes, weare all doomed. Letas head to the hills! a to aNo way, machines could never do what I do !”

In this article, I want to look at some of the main arguments against fearing the rise of automation and machine learning to try to dispel some of the disarray and uncertainty around this topic.

Iave split this into three key points: Campaign structure, bid and scripting.

[ Read the full article on MarTech Today .]

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