I’ll just come right out and say it: The internet has a massive mess to clean up.
You may have heard about it. For instance, earlier this month, you may have followed the testimony from senior leaders at Facebook, Twitter, and Google that outlined, in detail, the quantity and nature of ads purchased and published on their platforms by operatives in Russia and other foreign states.
And yeah, of course — we all have our take on it, and many of us are clamoring to share it.
But my colleague, HubSpot’s own research boss Mimi An, had a better idea: Let’s ask everyone else what they think.
And so, in the interests of these recent events, An’s team operated a consumer analyze to gather sentiment data regarding 1,000 U.S. adults to find out just how they feel about this big, steaming internet mess.
Here are the results.
A Few Notes on the Data
During the week of October 30, 2017, three major online content-sharing and discovery platforms — Facebook, Twitter, and Google — testified before representatives of the House and Senate Intelligence Committees. Because those were the three companies present for the testimony, the questions asked of survey responses focused only on them, despite the possible involvement of other social media networks in ongoing election interference investigation.
When we distribute surveys, we describe in as much detail the exact issue that we want participates is in response to. The speech are applied to phrase the survey results topics describes what has taken place in so far in a continuously developing situation as factually as possible within such constraints of online surveys as character limits and anonymity — and, hence, an inability to follow up with respondents.
How Russian Ads Have Forever Changed Our Perception of Social Media
Are ads now viewed with distrust ? Are American social media users satisfied with networks’ answers ? Are social networks themselves now viewed with distrust ? Are social media networks responsible for vetting ads ? Will Americans use affected social media networks less ? Will Americans stop using affected social media networks wholly ?