The newest perk for Amazon Prime members includes Tom Brady, Cam Newton, J.J. Watt and other NFL superstars.
That’s because Amazon is expending $50 million for the rights to livestream 10 games on Thursday nights during the 2017 NFL season, according to the Wall street Journal. That’s 5x what Twitter paid for the same exact livestreaming package this past season. The Journal says Twitter bid again for this year’s games, along with Google and Facebook.
Unlike Twitter last year, Amazon won’t river video games to anyone who wants to watch online. Instead, it’ll be a new perk for Amazon Prime members — the members of the annual $99 package they buy that includes free, two-day shipping and a variety of media-based benefits including other Tv depicts, movies and music.
Amazon Senior VP Jeff Blackburn dedicated this confirmation to the Journal 😛 TAGEND
” We’re focused on bringing our customers what they want to watch,[ and] Prime members want the NFL .”
Much like Twitter’s deal last year, Amazon will carry the CBS and NBC broadcasts and demonstrate most of their Tv commercials in the online river. The company will also be able to sell some ad space or use it to promote its own products and services. Amazon likely hopes it’ll also sell some more Amazon Prime memberships, but that would seem to be a secondary benefit since CBS and NBC will also offer livestreams for free.
According to our computations, Twitter averaged about 266,000 viewers per minute during its 10 -game deal last year.
Read more: marketingland.com