Todayas customer operates in a’ post-digital’ world, where the border between physical and digital have disappeared. Empowered customers demand more from brand relationships, and expect an experience that is personal, relevant, and technologically seamless at every touchpoint.
To stay on top in this fiercely competitive world your marketing organization needs to be constantly chasing and adapting to the new technology your customers use every day. Are you running fast enough to stay in front of customer demands and challenger moves? The fixing is not always new process or technology, but a new marketing worldview that reaches customers with the right message at the right moment.
Join guest speaker, Forrester VP, Principal Analyst Shar VanBoskirk who will present findings from recent research on how marketing strategies are shifting to win, serve, and retain customers in this apost-digitala era.
Read more: marketingland.com