Marketing Day: YouTube pauses search ads, LiveRamp’s IdentityLink& more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Why e-commerce SEO is NOT a one-shot wonder
May 5, 2017 by Trond LyngbA,
Columnist Trond LyngbA, explains that SEO is an ongoing process that requires continuous investment a not a one-time task to be checked off a list.
May 5, 2017 by Trond LyngbA,
Columnist Trond LyngbA, explains that SEO is an ongoing process that requires continuous investment a not a one-time task to be checked off a list. YouTube quietly pauses search ads to implement brand safety measures
May 5, 2017 by Ginny Marvin
The video ad format could be offline through the end of Q2 2017.
May 5, 2017 by Ginny Marvin
The video ad format could be offline through the end of Q2 2017. Donat underestimate the power of advanced filtering when analyzing creep data
May 5, 2017 by Glenn Gabe
Columnist Glenn Gabe shares various ways of filtering creep data to obtain actionable insights.
May 5, 2017 by Glenn Gabe
Columnist Glenn Gabe shares various ways of filtering creep data to obtain actionable insights. YouTube unveils its new lineup of original programming
May 5, 2017 by Barry Levine
With more 18 – to 49 -year-old visitors during prime time athan any Tv network, a the platform is continuing its went beyond user-generated content.
May 5, 2017 by Barry Levine
With more 18 – to 49 -year-old visitors during prime time athan any Tv network, a the platform is continuing its went beyond user-generated content. Googleas bumpy road: Fake news, radical videos& bad search results[ Podcast ]
May 5, 2017 by Matt McGee
In this weekas podcast, we discuss Googleas efforts to combat hyperpartisan and radical content, fake news and misinformation on YouTube and in its search results.
May 5, 2017 by Matt McGee
In this weekas podcast, we discuss Googleas efforts to combat hyperpartisan and radical content, fake news and misinformation on YouTube and in its search results. 5 steps to success for low-conversion-volume accounts in AdWords
May 5, 2017 by Anna Shirley
You may be emphasizing over how to make improvements to your paid search campaigns when data is scarce, but columnist Anna Shirley shows how a low-volume account can be a great opportunity to be more creative and inventive.
May 5, 2017 by Anna Shirley
You may be emphasizing over how to make improvements to your paid search campaigns when data is scarce, but columnist Anna Shirley shows how a low-volume account can be a great opportunity to be more creative and inventive. Ladders VP of Marketing says working on something meaningful gives purpose to her life
May 5, 2017 by Amy Gesenhues
Get to Know Stephanie Chan, Vice President of Marketing at The Ladders
May 5, 2017 by Amy Gesenhues
Get to Know Stephanie Chan, Vice President of Marketing at The Ladders LiveRampas IdentityLink acts as centerpiece for new identity consortium
May 5, 2017 by Barry Levine
The consortium is based around a common cookie for our own member, to simplify the task of matching cookies to identities.
May 5, 2017 by Barry Levine
The consortium is based around a common cookie for our own member, to simplify the task of matching cookies to identities. Acxiom adds interest-based ShareThis data to its arsenal
May 5, 2017 by Barry Levine
New partnership extends the existing relationship between ShareThis and Acxiomas LiveRamp to the mother company.
May 5, 2017 by Barry Levine
New partnership extends the existing relationship between ShareThis and Acxiomas LiveRamp to the mother company. Dynamic video will convert the last digital skeptics
May 5, 2017 by Joe Sabol
Contributor Joe Sabol believes marketers need to stop worrying that data will ruin the creative process for video. Itas time to learn to love data-driven creative.
May 5, 2017 by Joe Sabol
Contributor Joe Sabol believes marketers need to stop worrying that data will ruin the creative process for video. Itas time to learn to love data-driven creative. The other side of brick-and-mortar retail: Survival of the fittest
May 5, 2017 by Allan Haims
As the combat between online and in-store shopping ramps up, columnist Allan Haims explains what brick-and-mortar retailers can do to innovate and come out on top.
May 5, 2017 by Allan Haims
As the combat between online and in-store shopping ramps up, columnist Allan Haims explains what brick-and-mortar retailers can do to innovate and come out on top. The Account-Based Marketing Guide for Modern Marketers
May 4, 2017 by Digital Marketing Depot
As a B2B Marketer, you expend a lot of your time coming up with new ways to reach the right prospect, at the right time, with the right message. Account-Based Marketing( ABM) is a tried-and-true strategy to help you do all three. EBay’s First Diversity Chief On How To Make Inclusion Matter To Everyone, Fast Company Mark Zuckerberg Is Still in No Hurry to Monetize Facebook Messenger, Adweek 6 Audio Content Marketing Tips, CopyPressed How a Link Outreach Campaign Boosts the Value of Your Content, Search Engine Journal How to Define a Content Amplification Process, CanIRank Blog The Real Work on Your Content Begins After It’s Published: Optimizing Performance, MarketingProfs Your Editorial Calendar is Not Your Content Marketing Strategy, Content Marketing Institute WordPress 4.8 Release Targeted for June, WordPress Tavern And the Most Biased New TLD Is …, Domain Name Wire Is Startup sentiment changing with regards to. com ?, The Domains Optimizing YouTube For E-commerce In 2017, Search Engine People Signs an Ecommerce Site Clearly Doesn’t Want Your Business, CMS Wire 7 Free Resources to Get Better Email Marketing Results, Constant Contact Blogs 7 of the Best Email Marketing Campaigns of 2016, Marketo How to Use Segmentation for Automated Welcome Emails, AWeber Communications Target last opens or clicks – your hottest clients, Reach Mail 7 Digital Marketing Tactics to Leverage Your Business, Search Influence Consumers Don’t Like and Don’t Trust Digital Advertising, Adweek What We Learned About Lead Validation by Investigating 373 K Site Inquiries, WordStream When a bargain’s not a bargain: the FTC warns against deceptive ads, 3Q Digital Skimlinksa Content-to-Commerce Monetization Platform Drove Nearly$ 1 Billion in Transactions in 2016, Business Wire SP Marketplace Releases SP Marketing Portal for Office 365, SP Marketplace White Ops and Accenture Interactive Examine Level of Belgian Advertising Fraud in New UBA Study, Business Wire 24 billion clicks demonstrate mobile ad fraud is rampant, VentureBeat Snap’s Branded Storytelling A Bold Strategy For Mobile Advertisers, AdExchanger Why today’s mobile marketers must build an app+ strategy to be successful, Tune Exclusive: This is Amazonas new Echo with a built-in touchscreen, AFTVnews Yahoo Releases Biannual Transparency Report Update, Yahoo Policy 4 Instagram Marketing Ideas to Boost the Success of Your Instagram Feed, Search Engine Journal A Snapchat patent application would map the world in an augmented reality database, The Verge Business publishers are enjoying traffic spikes from LinkedIn, Digiday Facebook Bows Out of Bidding War for Big-Time Sports For Now, AdAge Facebook deflates filter bubbles by letting you follow topics , not just Pages, TechCrunch Instagram CEO Kevin Systrom is not very good at Instagram- and that’s why he’s good at his job, Quartz My 15 Facebook Ad Campaigns, Jon Loomer Digital What SMBs Need to Know About Social Before Diving In, Social Media Explorer

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