Marketing Day: Website audits, Instagram Stories& Burger King hijacks Google Home


Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

The complete guide to optimizing content for SEO( with checklist )~ ATAGEND
Apr 13, 2017 by Nate Dame
Google has stated that acontenta is among its top three ranking factors, but what constructs content agooda from an SEO perspective? Columnist Nate Dame outlines what constructs high-quality SEO content.
Apr 13, 2017 by Nate Dame
Google has stated that acontenta is among its top three ranking factors, but what constructs content agooda from an SEO perspective? Columnist Nate Dame outlines what constructs high-quality SEO content.
How to implement an optimization framework for long-term attribution success
Apr 13, 2017 by Alison Lohse
Columnist Alison Lohse offers a framework around which to structure your attribution program and stay aligned to organizational goals by strategically balancing efficiency, scale and testing.
Apr 13, 2017 by Alison Lohse
Columnist Alison Lohse offers a framework around which to structure your attribution program and stay aligned to organizational goals by strategically balancing efficiency, scale and testing. What the GDPR means for your business
Apr 13, 2017 by Josh Manion
With the General Data Protection Regulation( GDPR) clock winding down, companies are scrambling to decipher what it means for their business and how to become compliant. Columnist Josh Manion explains.
Apr 13, 2017 by Josh Manion
With the General Data Protection Regulation( GDPR) clock winding down, companies are scrambling to decipher what it means for their business and how to become compliant. Columnist Josh Manion explains. 4 mistakes to avoid during a website audit
Apr 13, 2017 by Pratik Dholakiya
A good website audit is important for getting a holistic position of your siteas SEO health. Columnist Pratik Dholakiya explains which mistakes to avoid when conducting a website audit.
Apr 13, 2017 by Pratik Dholakiya
A good website audit is important for getting a holistic position of your siteas SEO health. Columnist Pratik Dholakiya explains which mistakes to avoid when conducting a website audit. NinthDecimal adds native ads to its location-based repertoire
Apr 13, 2017 by Barry Levine
The San Francisco company now offers location-targeting and offline attribution for a complete range of ad kinds on mobile and desktop.
Apr 13, 2017 by Barry Levine
The San Francisco company now offers location-targeting and offline attribution for a complete range of ad kinds on mobile and desktop. Instagram Stories tops 200 M daily users , now bigger than Snapchat
Apr 13, 2017 by Tim Peterson
Instagramas eight-month-old Snapchat clone is now bigger than the original and adds several more new Snapchatty features.
Apr 13, 2017 by Tim Peterson
Instagramas eight-month-old Snapchat clone is now bigger than the original and adds several more new Snapchatty features. Email glistens even brighter with Gmail and Google Wallet
Apr 13, 2017 by Matt McGowan
Contributor Matt McGowan explains why Googleas announcement that users can now send and request money in Gmail on Android is a huge boon for email marketers and ESPs.
Apr 13, 2017 by Matt McGowan
Contributor Matt McGowan explains why Googleas announcement that users can now send and request money in Gmail on Android is a huge boon for email marketers and ESPs. Shrewd Burger King ad tries to hijack Google Home, delivers earned media home run
Apr 12, 2017 by Greg Sterling
Ad effect is short-lived but get massive secondary exposure because of novelty. 5 Tips for Measuring Social Ad Success, PPC Hero Getting Started with Analytics Attribution, Kiss Metrics Yext is set to raise $ 115.5 M in its IPO after final pricing, TechCrunch A top engineer at Twitter left the company last month, VentureBeat Amazon CEO Jeff Bezos outlines his methods for” high-velocity decision-making “, Quartz Instagram Discovery Focus Under” Efficiency Guru “, Wall Street Journal 4 Practical Ways to Create Enough Engaging Content, Marketo Cognitive Content Marketing: The Path to a More( Artificially) Intelligent Future, Content Marketing Institute Top Content Marketing Growing Aches for B2B Enterprise Marketers, Top Rank Marketing Blog Optimize These 6 Underused Pages for Higher On-Page Conversions, Sleeknote Your Ugly Website is Expensing Your Business Big Time, Small Biz Trends How Brands Should Market Their. Brand Domain Names, Domain Investing 5 Factor to Consider to Boost Your eCommerce Marketings, Small Biz Trends How to Use UGC and Customer Photos for Content Marketing& E-Commerce, MarketingProfs Mobile Shopping Cart Optimization: Do’s& Don’ts, Search Engine People Natural Language Processing and Ecommerce Conversions, Multichannel Merchant Four Way to Attract More Subscribers to Your Email Newsletters, Small Biz Trends The Anatomy of an Optimal Marketing Email, Crazy Egg UK Digital Ad Spend Grows Fastest Since 2007, eMarketer Brightcove Launches Powerful, Scalable, Cost-Effective Live Video Platform, Brightcove TapInfluence Launches First Automated FTC Compliance Tool for Influencer Marketing& Social Media, Business Wire Driving digital transformation strategy in a rapidly evolving technology environment, Chief Marketing Technologist The Agency Swiss Army Knife- 27 Dream Marketing Stack Tools You Can’t Afford to Miss, Unbounce Will it mix? Oath will blend disparate AOL-Yahoo ad tech assets, Digiday Diversifying Ad Spend: Why Mobile Marketers Need More Than Facebook& Google, MarketingProfs Mobile Payment Transactions Smash Records on Big Shopping Day in China, eMarketer ModCloth: How ASO increased App Store Downloads by 141%, 3Q Digital Three ways mobile is impacting the beauty industry, Econsultancy 5 Creative Tips to Drive E-Commerce Marketings with Social Media, Social Media Explorer Facebook fissures down on 30,000 fake accounts in France, Reuters How to Amplify Your Pinterest Marketing, Social Media Examiner How to Create Call-to-Action Units for Facebook Instant Articles, Jon Loomer Digital How to Supercharge Your Instagram Marketings Funnel( Because We Did ), Shopify Plus Introducing a Smarter Way to Message and Build Meaningful Relationships on LinkedIn, Official LinkedIn Blog Social Commerce Is Primed to Run Mainstream( Survey ), Adweek The 6 Sweetest Facebook Advertising Features Right Now, Convince and Convert The case for editing tweets, The Verge The Comprehensive Guide to Social Media Ad Marketing, Duct Tape Marketing Twitter Is Celebrating National Park Week With a Hashtag-Triggered Emoji, Adweek Which Brands and Social Networks Teens Think Are Cool, MarketingProfs Which Real-World Issues Are Twitter Users Discussing?( Study ), Adweek

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