Marketing Day: USA Today Network’s VR ad studio head, Holiday marketing prep& the GDPR

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Targeting featured snippet and’ People also ask’ SERP features
Oct 2, 2017 by Marcus Miller

Wondering how to procure the elusive” stance zero” in Google search results? Columnist Marcus Miller discusses how to target answer boxes and related questions.

Oct 2, 2017 by Marcus Miller

Wondering how to procure the elusive” stance zero” in Google search results? Columnist Marcus Miller discusses how to target answer boxes and related questions.

USA Today Networkas VR ad studio head: Weave presented thereas an audience for VR ads
Oct 2, 2017 by Ginny Marvin
The in-house studio has been working with brands to develop VR and 360 branded content and with Nielsen to measure the impact of these new ad experiences.
Oct 2, 2017 by Ginny Marvin
The in-house studio has been working with brands to develop VR and 360 branded content and with Nielsen to measure the impact of these new ad experiences. Gateway to success: How to prep your marketing campaign before the holiday season
Oct 2, 2017 by Tony Toubia
Get a head start on your holiday marketing. Contributor Tony Toubia outlines three strategies to ensure youare prepared for a successful shopping season.
Oct 2, 2017 by Tony Toubia
Get a head start on your vacation marketing. Contributor Tony Toubia outlines three strategies to ensure youare prepared for a successful shopping season. Should marketing emails use a ano-replya email address ?
Oct 2, 2017 by Ryan Phelan
Donat send the wrong message to your customers. Columnist Ryan Phelan explains why employing ado-not-replya or ano-replya in your email sending address is a bad idea.
Oct 2, 2017 by Ryan Phelan
Donat send the incorrect message to your customers. Columnist Ryan Phelan explains why utilizing ado-not-replya or ano-replya in your email sending address is a bad idea. Hereas why GDPR can drive the position shift that modern marketing needs
Oct 2, 2017 by Barry Levine
After Equifax and countless other user data scandals, brands outside as well as inside the EU may be crossing their Rubicon.
Oct 2, 2017 by Barry Levine
After Equifax and countless other user data scandals, brands outside as well as inside the EU may be crossing their Rubicon.

Online Marketing News From Around The Web:

Analytics

5 Steps to a Strong CX Metrics Program, CMS Wire B2B Dashboards Matrix: Proportion of your Journey , not Destination, MarTech Advisor

Business Issues

Twitter Ad Revenue Slumps: 10 Features That Could Reverse The Trend, aimClear Blog eMarketer Lowers Snapchat’s Ad Revenue Forecast for 2017, eMarketer Pinterest Discovers Its Niche In The” Early Planning” Stage, AdExchanger

Content Marketing

13 Experts Share How to Build a Well-Run Content Team, Content Marketing Institute 2018 B2B Content Marketing Report, Top Rank Marketing Blog Here’s How Much Your Content Marketing Aims Matter, Convince and Convert

E-Commerce

10 Examples of Outstanding Omni-channel Brands, Shopify Plus Can automation help retailers fend off the threat of Amazon ?, Digiday Online hijacking threatens retailers’ vacation schemes, Retail Dive

General Internet Marketing

Effective Instagram Influencers: Micro- vs. Macro-Influencers, MarketingProfs Google: Yes, we blew it. But we cannot clean up digital ads alone, Business Insider The global state of ad hoax in 4 charts, Digiday

Internet Marketing Industry

Celebrus Point the Way to GDPR Compliance with New Product Release, Real Wire

MarTech

Call for speakers for MarTech West in San Jose, April 23 -2 5, Chief Marketing Technologist Demystifying the DMP, MarTech Advisor When Machine Learning Benefits Employees and Customers Alike, CMS Wire

Mobile/ Local Marketing

Forrester: In-store mobile use drives confidence for shoppers, Mobile Marketer Study: Shoppers wary of connected devices, Retail Dive

Social Media

Influencers Post 2x More On Instagram Stories vs. Snapchat, MediaKix Instagram Advertising: Expenses, Trends, Demographics, MarketingProfs Is UK Millennials’ Dominance of Social Media Fading ?, eMarketer

Video

Ooyala’s Video Index: Consumers spend more time with long content on all devices, Ooyala Pivot to pennies: Facebook’s key video ad program isn’t delivering much fund to publishers, Digiday Why marketers should tune into YouTube’s in-app sharing feature, Mobile Marketer

Read more: marketingland.com

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