Marketing Day: Twitter subscription ads, Adobe Target update& Segment tools

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

LEGO logic boulders marketing automation
Jul 28, 2017 by Mary Wallace

Overwhelmed by the big picture when tackling marketing automation? Contributor Mary Wallace explains how a popular plaything has inspired a useful way of thinking about and deploying campaigns.

Jul 28, 2017 by Mary Wallace

Overwhelmed by the big picture when tackling marketing automation? Contributor Mary Wallace explains how a popular doll has inspired a useful way of thinking about and deploying campaigns.

How to tell whether a site is adaptive or responsive
Jul 28, 2017 by Bryson Meunier

Sometimes, it is feasible to tricky to determine which mobile configuration a site is employ. Thankfully, columnist Bryson Meunier shares several methods used to discerning responsive and adaptive sites.

Jul 28, 2017 by Bryson Meunier

Sometimes, it is feasible to tricky to ascertain which mobile configuration a site is employ. Thankfully, columnist Bryson Meunier shares several methods used to discerning responsive and adaptive sites.

Protecting your brand’s ads on Facebook — as they were IS such a thing as bad publicity
Jul 28, 2017 by Laura Collins

Concerned about where your Facebook ads are seeming? Columnist Laura Collins discusses the questions surrounding brand safety on Facebook, along with some tips for organizations looking to protect themselves.

Jul 28, 2017 by Laura Collins

Concerned about where your Facebook ads are appearing? Columnist Laura Collins discusses the questions surrounding brand safety on Facebook, along with some tips for organizations looking to protect themselves.

The best ways to use social media for marketing your medical practise
Jul 28, 2017 by Will Scott

Looking to promote your medical practice through social media, but don’t know where to begin? Columnist Will Scott has some handy advice for marketers just starting out.

Jul 28, 2017 by Will Scott

Looking to promote your medical practise through social media, but don’t know where to begin? Columnist Will Scott has some handy advice for marketers just starting out.

Adobe updates Target with Sensei-powered enhancements
Jul 28, 2017 by Barry Levine

The new features utilize the recently-added AI layer to boost intelligence across the companyas A/ B testing tool.

Jul 28, 2017 by Barry Levine

The new features utilize the recently-added AI layer to boost intelligence across the companyas A/ B testing tool.

Customer data platform Segment adds Looker Source to define audiences from multiple tools
Jul 28, 2017 by Barry Levine

Essentially, tells the Segment CEO, the data switchboard is growing aa brain stem.a

Jul 28, 2017 by Barry Levine

Essentially, says the Segment CEO, the data switchboard is growing aa brain stem.a

Twitter is testing a subscription-style ad program that costs $99 a month
Jul 28, 2017 by Tim Peterson

For a monthly fee, Twitter would promote up to 10 tweets a day in addition to running month-long Promoted Account ads.

Jul 28, 2017 by Tim Peterson

For a monthly fee, Twitter would promote up to 10 tweets a day in addition to running month-long Promoted Account ads.

5 Disruptions Reshaping Modern Marketing
Jul 27, 2017 by Digital Marketing Depot

Marketing certainly isnat what it used to be. Digital is now part of nearly every marketing channel, and technologies like virtual reality, artificial intelligence and the Internet of Things are being touted as the next best thing for delivering the ideal client experience. As if this isnat enough, there are more than 4,000 martech companies, […]

Jul 27, 2017 by Digital Marketing Depot

Marketing certainly isnat what it used to be. Digital is now part of nearly every marketing channel, and technologies like virtual reality, artificial intelligence and the Internet of Things are being touted as the next best thing for delivering the ideal customer experience. As if this isnat enough, there are more than 4,000 martech companies, […]

Online Marketing News From Around The Web:

Analytics

10 Mistakes You’ re Inducing With Google Analytics, Entrepreneur

Business Issues

Amazon.com Announces Second Quarter Sales up 25% to $38.0 Billion, Amazon i.am+ buys Wink, the smart home hub previously owned by Flextronics and Quirky, TechCrunch Indonesian Travel Startup Valued at$ 2 Billion After Expedia Deal, Bloomberg

Content Marketing

8 Style to Build Up Seed Money to Turn Your Blog into a Business, The Blog Herald Smart Finance Tips for Bloggers, The Blog Herald

E-Commerce

Despite earnings miss, Amazon is on’ firm course to win ‘, Retail Dive Rent the Runway plans same-day delivery, Retail Dive Walmart’s ASDA launches gift card marketplace, Retail Dive Walmart, JD.com Team Up for 8.8 Shopping Day in China, multichannelmerchant.com

Email Marketing

Email showdown: West Elm vs. CB2, myemma.com Making Seasonal Business Work with Email, MailChimp Taking Email Template Design to the Next Level, AWeber Email Marketing

General Internet Marketing

10 Companies Using Machine Learning in Cool Ways, WordStream 9 Surefire Ways to Generate Massive Referral Traffic, Search Engine Journal

MarTech

3 supposes on Marketo’s domain outage this week, Chief Marketing Technologist Acquisio Adds New Board Member in David Lebow, MartechAdvisor Will Forcing Telecommuters Back to the Office Stimulate Creativity and Collaboration ?, CMS Wire

Mobile/ Local Marketing

Openings and New Hires at Daily Voice, Near, Local SEO Guide, Street Fight Raise Report: New sources of funding for NewStore, Dynamic Yield, Convoy, Street Fight

Social Media

Search to Social Ads: How to Use Google With Facebook to Build Niche Audiences, Social Media Examiner Updates on Video Re-Shares, Facebook Newsroom

Video

How British Airways and Other Airlines Are Using Safety Videos to Fly High Online, tubularinsights.com

Read more: marketingland.com

Leave a Reply

Your email address will not be published. Required fields are marked *