Marketing Day: TV analytics, conversational UI& online vacation retail sales forecasts

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Are your Tv analytics simply agood enough? a 8 signs itas period for an upgrade
Sep 28, 2017 by Alison Lohse
The challenges of Tv measuring abound. Columnist Alison Lohse believes marketers shouldnat have to settle for agood enougha to understand how TV is perform, but should instead look toward TV attribution as the answer.
Sep 28, 2017 by Alison Lohse
The challenges of Tv measuring abound. Columnist Alison Lohse believes marketers shouldnat have to settle for agood enougha to understand how TV is perform, but should rather look toward Tv attribution as the answer. The non-developeras guide to reducing WordPress load hours up to 2 seconds( with data )
Sep 28, 2017 by Tom Demers
Wondering where to start with page velocity improvements? Columnist Tom Demers shares how he tackled page velocity improvements on several WordPress sites without( much) input from a developer.
Sep 28, 2017 by Tom Demers
Wondering where to start with page velocity improvements? Columnist Tom Demers shares how he tackled page speed improvements on several WordPress sites without( much) input from a developer. The fallacy of choice: How conversational UIs are altering the marketing landscape
Sep 28, 2017 by Malcolm Cox
Columnist Malcolm Cox discusses how conversational UI is impacting marketing and why simplifying the customer experience is the only way forward.
Sep 28, 2017 by Malcolm Cox
Columnist Malcolm Cox discusses how conversational UI is impacting marketing and why simplifying the customer experience is the only way forward. SEO content strategy: How to grow his mission to 300% in one year
Sep 28, 2017 by Andrew Dennis
Creating great content isnat enough to achieve great SEO outcomes in and of itself. As columnist Andrew Dennis demonstrates, there is a lot that goes into a truly effective content strategy.
Sep 28, 2017 by Andrew Dennis
Creating great content isnat enough to achieve great SEO outcomes in and of itself. As columnist Andrew Dennis demonstrates, there is a lot that goes into a truly effective content strategy. Online holiday sales projected to reach $129 B this year, up 12% over 2016[ Forrester ]
Sep 28, 2017 by Amy Gesenhues
According to recent reports from Forrester Research Inc ., two out of five consumers will expend more this vacation season than they did last year.
Sep 28, 2017 by Amy Gesenhues
According to recent reports from Forrester Research Inc ., two out of five consumers will expend more this vacation season than they did last year. Salesforce opens up its second-party data marketplace
Sep 28, 2017 by Barry Levine
Data Studio, which had been restricted to Salesforce subscribers , now allows anyone to buy, sell or trade customer data.
Sep 28, 2017 by Barry Levine
Data Studio, which had been restricted to Salesforce subscribers , now allows anyone to buy, sell or trade client data. Taboola adds a third-party data marketplace
Sep 28, 2017 by Barry Levine
The New York City-based company says this is the first of its kind for a content discovery service.
Sep 28, 2017 by Barry Levine
The New York City-based company says this is the first of its kind for a content discovery service. Publishers require a new definition of UX: From auser experiencea to auser expectationa
Sep 28, 2017 by Casey Wuestefeld
If advertisers want to combat ad blocking, they need to start thinking of user expectation as the new UX and holding how that translates to native formats, believes contributor Casey Wuestefeld.
Sep 28, 2017 by Casey Wuestefeld
If advertisers want to combat ad blocking, they need to start thinking of user expectation as the new UX and deeming how that translates to native formats, believes contributor Casey Wuestefeld. Nielsen buys multitouch attribution provider Visual IQ
Sep 28, 2017 by Barry Levine
The new purchase improves Nielsenas ability to handle large datasets and offers new data from advertisers, publishers and retailers.
Sep 28, 2017 by Barry Levine
The new buy improves Nielsenas ability to handle big datasets and offers new data from advertisers, publishers and retailers. CMO audit series, Part 5: The rise of digital deputies
Sep 28, 2017 by Scott Rayden
As digital assistants were becoming increasingly pervasive, how will marketers adapt? Columnist Scott Rayden outlines the steps you can take to help your brand stay ahead of this emerging tendency.
Sep 28, 2017 by Scott Rayden
As digital deputies become more permeating, how will marketers adapt? Columnist Scott Rayden outlines the steps you can take to help your brand stay ahead of this emerging trend. Snapchat rolls out Sponsored 3D World Lenses, bringing its AR format to advertisers
Sep 28, 2017 by Tim Peterson
Bud Light and Warner Bros. are the first brands to operate campaigns that allow people to insert branded 3D objects within their Snapchat posts.
Sep 28, 2017 by Tim Peterson
Bud Light and Warner Bros. are the first brands to run campaigns that allow people to insert branded 3D objects within their Snapchat posts. Wiser Solutions blends retail analytics with e-commerce answers, aiming to be a one-stop store
Sep 28, 2017 by Amy Gesenhues
Wiser president Andy Ballard dedicates more insight into the company formed from the recent merger of Quad Analytix and Mobee.
Sep 28, 2017 by Amy Gesenhues
Wiser president Andy Ballard devotes more insight into the company formed from the recent merger of Quad Analytix and Mobee. CSEs will compete head-on with Google Shopping in EU search results
Sep 28, 2017 by Ginny Marvin
To offer aequal treatmenta in the ad auction, Google Shopping will operate as a separate business unit bidding against Comparison Shopping Engines. Going Beyond Canned Insights: Use Interactive Behavioral Analytics to Understand your Audience, MarTech Advisor How to Show Value to Your Clients Through Digital Marketing Measurement, Constant Contact Apple Music’s Long Game: Why Jimmy Iovine Thinks They’re’ Not Even Close’ to Success With Streaming, Billboard Microsoft becomes a sponsor of the Open Source Initiative, TechCrunch Propaganda flowed heavily into battleground states around election, analyse says, The Washington Post 6 Steps to Monetize Your Content Using Paywalls, MarTech Advisor Take a Deep Dive into Comprehensive Content Marketing Strategy, Copyblogger The 2 Most Important Stats from Our 2018 B2B Content Marketing Research Report, in 1 Glorious Chart, Ann Handley 3 marketing predictions for the 2017 holiday season, My Emma Choosing a hosted ecommerce platform: A guide to the alternatives to Magento 2, Econsultancy Voice, mobile and e-commerce to drive healthy vacation shopping season, Retail Dive How to Construct the Most Out of Email GIFs, MailChimp Blog Marketers Are Assuring an Increase in Email Marketing Performance, KoMarketing October 2017 Email Ideas, Movable Ink Blog Adobe Enhances Retailers’ Workflows to Power Personalization, Adobe Moxie Launches Kbot: a Knowledge Bot to Accelerate Ecommerce Without Human Assistance, Business Wire DoubleDutch Acquires Eventgrid; Names Bryan Parker Chief Executive Officer, Lawrence Coburn Chief Strategy Officer, Market Wired 17 Really Useful Digital Marketing Tools, MarketingProfs Beware the Many Threats of Blind Technology Adoption, CMS Wire The Oktober Fest of Martech: How to Scheme B2B Events that Count, MarTech Advisor 10 Underrated Local Review Sites You Overlooked, Local Visibility System Can the New Scroll Subscription Service Help Embattled Local Publishers ?, Street Fight Five new and innovative examples of augmented reality in retail apps, Econsultancy 4 Vital Tips on Managing Your Social Media During a Rebranding, Search Engine Journal Consumer Grievance on Social Media: Calling Out Brands, MarketingProfs

Leave a Reply

Your email address will not be published. Required fields are marked *