Marketing Day: Top video inventors in March, Google Analytics new home page& more


Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

The LAD Bible takes No. 1 spot from UNILAD as Marchas most popular video inventor
Apr 19, 2017 by Amy Gesenhues
After more than eight months leading the pack, UNILAD was knocked to the No. 4 stance, behind The LAD Bible, Viral Thread and NTD Television.
Apr 19, 2017 by Amy Gesenhues
After more than eight months leading the pack, UNILAD was knocked to the No. 4 stance, behind The LAD Bible, Viral Thread and NTD Television. Google Analytics is adding a new home page
Apr 19, 2017 by Matt McGee
The new post-login landing page replaces Audience Overview and offers a snapshot of curated data from several reports.
Apr 19, 2017 by Matt McGee
The new post-login landing page replaces Audience Overview and offers a snapshot of curated data from several reports. 5 routes your merchandising strategy is affecting SEO performance
Apr 19, 2017 by Stephanie LeVonne
How does your merchandising strategy affect SEO? Columnist Stephanie LeVonne describes the various challenges that they are able originate if you overlook the importance of communicating your merchandising strategy with your SEO team.
Apr 19, 2017 by Stephanie LeVonne
How does your merchandising strategy affect SEO? Columnist Stephanie LeVonne describes the various challenges that they are able originate if you overlook the importance of communicating your merchandising strategy with your SEO team. Maximize your businessas Twitter impact
Apr 19, 2017 by Will Scott
Are you utilizing Twitter to its full potential? Contributor Will Scott shares six tips-off to help you build and manage a successful Twitter page for your business.
Apr 19, 2017 by Will Scott
Are you utilizing Twitter to its full potential? Contributor Will Scott shares six tips-off to help you build and manage a successful Twitter page for your business. In-stream video ads have arrived on Twitter
Apr 19, 2017 by Greg Finn
Advertisers now have the ability to target in-stream( pre- and mid-roll) ads across Amplify partner video content.
Apr 19, 2017 by Greg Finn
Advertisers now have the ability to target in-stream( pre- and mid-roll) ads across Amplify partner video content. In final earnings report, Yahoo beats Wall street with $1.3 B in revenue
Apr 19, 2017 by Greg Sterling
More than 20 years of being a public company will come to an end this one-quarter.
Apr 19, 2017 by Greg Sterling
More than 20 years of being a public company will come to an end this one-quarter. Pega adds conversational bots as front-ends for its platform
Apr 19, 2017 by Barry Levine
Called Intelligent Virtual Assistants, they are pre-built conversational interfaces for Facebook Messenger, Amazon Alexa, Google Home and other surroundings.
Apr 19, 2017 by Barry Levine
Called Intelligent Virtual Assistants, they are pre-built conversational interfaces for Facebook Messenger, Amazon Alexa, Google Home and other surroundings. Facebook now lets industries match user IDs across Messenger and their own apps, sites
Apr 19, 2017 by Tim Peterson
Facebook previously gave industries one ID when someone contacted them on Messenger and another when that person logged in to their apps or sites.
Apr 19, 2017 by Tim Peterson
Facebook previously gave industries one ID when someone contacted them on Messenger and another when that person logged in to their apps or sites. [ Reminder] Webinar a National Brands& Local Search: Use Insights to Drive Actions
Apr 18, 2017 by Digital Marketing Depot
With nearly one third of all mobile searches now related to locating, the competitor for visibility at the local level has heated up. Once a brand has submitted its data to data aggregators, then what? How can brands leverage performance metrics and data to measure their local search performance and take action on it?
Apr 18, 2017 by Digital Marketing Depot
With nearly one third of all mobile searches now related to locating, the competitor for visibility at the local level has heated up. Once a brand has submitted its data to data aggregators, then what? How can brands leverage performance metrics and data to measure their local search performance and take action on it? Facebookas renamed analytics tool now tracks Pages, in-store purchases
Apr 18, 2017 by Tim Peterson
Facebook Analytics can track brandsa audiences on and off Facebook and target ads based on their cross-platform interactions.
Apr 18, 2017 by Tim Peterson
Facebook Analytics can track brandsa audiences on and off Facebook and target ads based on their cross-platform interactions. Study: Native ads beat display for driving visits to physical stores
Apr 18, 2017 by Barry Levine
Sharethrough and Placed combined efforts to get some sense of how much mobile and desktop ads drove in-store traffic. 4 Metrics to Track Impact of Content Marketing on Brand Awareness, Content Marketing Institute Instagram Analytics Guide: 28 Metrics, 11 Free Tools, and 4 Data-Driven Tips, The Buffer Blog Marketers Remain Challenged to Demonstrate the ROI of Efforts, KoMarketing Why Real-Time Analytics Is No Longer a’ Thing ‘, CMS Wire How Reporting Can Improve B2B Blog Performance, KoMarketing Snap’s anti-developer attitude is an augmented liability, TechCrunch Twitter is reviewing whether to store some user data in Russia, TechCrunch 2017 Content& Influencer Marketing Spending, Practices, Preferences, MarketingProfs Influential Content Speaks to the Head and the Heart, CMS Wire Landing Page Conversion and Content Benchmarks by Industry, MarketingProfs 7 Tips for Injecting Tighter Prose Into Marketing Materials, Jeff Bullas A Brief Overview On Responsive Navigation Patterns, Smashing Magazine How to Improve Your Website Navigation: 7 Essential Best Practice, Search Engine Journal Instagram Goes After Instagram.tv Domain Name, Domain Investing Pirate Bay founder launches piracy-friendly domain privacy service, Domain Incite Wal-Mart snags Shoes.com domain for$ 9M, Retail Dive 3 Ways Retailers Blend Ecommerce with Retail, Multichannel Merchant Amazon has patented an automated on-demand garment factory, Quartz Are You Ready for Voice-Controlled Ecommerce ?, CMS Wire Don’t Run an Anti-Customer Service Strategy in Ecommerce, Multichannel Merchant How to Promote Your Etsy Shop on Pinterest, Tailwind Blog Plugins to Generate an eCommerce WordPress Website, WPExplorer The Rules for Creating Quality Ecommerce Content on Instagram, Shopify Plus A major university’s impressive email marketing playbook, My Emma Blog Email Attention Spans Are rising, Fueled by Mobile, Movable Ink Blog The Best Email Marketing Infographic You’ve Ever Seen, Social Media Explorer Three key findings from the 2017 Email Marketing Census, Econsultancy ” There is a middle ground “: What brands think of in-house content studios, Digiday 4 Way Enterprises can Better Align their Sales and Marketing, MarTech Advisor Market To Generation Z Like A Boss With These 5 Steps, MediaKix May 2017 Marketing and Holiday Planning, Constant Contact Blogs Three reasons why brands should improve their cross-channel marketing, Econsultancy Capitol Acquisition Corp. III to Combine with Cision, Cision Evergage Named a Top-Rated A/ B Testing and Personalization Tool by Software Users on TrustRadius, Evergage HubSpot and Shakr Partner to Launch StoriesAds.com, HubSpot Intel Presents” The Future” with Jim Parsons in Global Business-to-Business Marketing Campaign, Intel Newsroom Maritz Motivation Solutions Partner with TPG to Deliver Mobile Receipt Capture to Loyalty Programs, PR Web Taptica Collects Instagram Partner Badge for Ad Tech, Taptica Blog Velocidi Renders Marketing Data Silos Obsolete with New Release of Intelligence Platform, PR Newswire Hacking your stack for account-based marketing, Chief Marketing Technologist Interview with Christopher S. Penn, Vice President, Marketing Technology at SHIFT Communications, MarTech Advisor The Washington Post cuts off ad tech vendors slowing its site, Digiday 5 High Performing SMS Marketing Strategies, The Hub How 7 Companies are Employing Push Notification to Boost Engagement, Kiss Metrics Mobile Digital Marketing at the Enterprise Level, Stone Temple Announcing New Alexa Skill Builder( Beta ), a Tool for Generating Skills, Amazon Alexa Blogs Yahoo’s Mail app now works with any email address, VentureBeat Facebook Exclusionary Best Practice, 3Q Digital How to Create Ads in Instagram Tales: Your Guide to Instagram Stories Ads, Social Media Examiner How To Generate The Perfect Social Media Post, Crazy Egg In France, Snapchat takes the lead in producing political content, Digiday Instagram on Android Now Has Offline Functionality, Adweek Jay Stampfl: Facebook Ads and How to Make Them Work for You, The AdStage Blog LinkedIn Gave Users a Preview of Upcoming Changes to Its Privacy Policy, User Agreement, Adweek Workplace By Facebook Is Growing Up Quickly, With Several Updates Announced at F8, Adweek

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