Marketing Day: The impact of ad blockers, Facebook Dynamic ads for Travel campaigns& more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

The ROI of recommendation engines for marketing
Oct 31, 2017 by Daniel Faggella
Recommendation engines are a powerful tool for Amazon, Netflix and more. Columnist Daniel Faggella takes a look at the benefits of recommendation engines and explains why marketers should be paying attention.
Oct 31, 2017 by Daniel Faggella
Recommendation engines are a powerful tool for Amazon, Netflix and more. Columnist Daniel Faggella takes a look at the benefits of recommendation engines and explains why marketers should be paying attention. Connect with your audience across multiple channels and at scale
Oct 31, 2017 by Digital Marketing Depot
Customer are bombarded by hundreds of vying messages every day, many of which absence any specific relevance to them. As they become more and more fatigued from this excess noise, customers are becoming more adept and emboldened to tune out all of a brandas marketing efforts if they miss the mark.
Oct 31, 2017 by Digital Marketing Depot
Consumer are bombarded by hundreds of vying messages every day, many of which lack any particular relevance to them. As they become more and more fatigued from this excess noise, customers are becoming more adept and emboldened to tune out all of a brandas marketing endeavours if they miss the mark. E-commerce brands boost Facebook ad spend as CPMs, CPCs rise but CTRs dip
Oct 31, 2017 by Tim Peterson
In Q3 2017, online retailers increased the amount of money they poured into Facebookas mobile video ads and shopper-retargeting Dynamic Ads.
Oct 31, 2017 by Tim Peterson
In Q3 2017, online retailers increased the amount of money they poured into Facebookas mobile video ads and shopper-retargeting Dynamic Ads. Vistar launches private marketplace for Digital Out-of-Home
Oct 31, 2017 by Barry Levine
Company says it has the largest supplying of inventory a covering thousands of billboards and screens in taxis, elevators and bus shelters.
Oct 31, 2017 by Barry Levine
Company says it has the largest render of inventory a encompassing thousands of billboards and screens in taxis, elevators and bus shelters. Content Analytics launches retailersa Scorecards for brandsa product pages
Oct 31, 2017 by Barry Levine
The Scorecards notify brands about missing images, wordy product titles, lack of reviews and other content issues that could affect sales.
Oct 31, 2017 by Barry Levine
The Scorecards notify brands about missing images, wordy product titles, absence of the examinations and other content issues that could affect sales. Ad-mageddon! Ad blocking, its impact, and what comes next
Oct 31, 2017 by Anthony Muller
Contributor Anthony Muller talks with the IAB, publishers, agencies and Adblock Plus to get their perspectives on the rise of ad blocking, its effects on the digital ad ecosystem, and what we can expect to see in the future.
Oct 31, 2017 by Anthony Muller
Contributor Anthony Muller talks with the IAB, publishers, agencies and Adblock Plus to get their perspectives on the rise of ad blocking, its effects on the digital ad ecosystem, and what we can expect to see in the future. Ceridian CMO says internal communications are key to branding through an acquisition
Oct 31, 2017 by Amy Gesenhues
CMO Kristina Cleary shares the branding strategy that drove Ceridianas acquisition of Dayforce in 2012.
Oct 31, 2017 by Amy Gesenhues
CMO Kristina Cleary shares the branding strategy that drove Ceridianas acquisition of Dayforce in 2012. Facebook opens Collection ad format to Dynamic Ads for Travel campaigns
Oct 30, 2017 by Tim Peterson
Airline and hotel brands retargeting travelers can now employ Facebookas full-screen, immersive mobile ad format. 3 ABM themes to expect at Dreamforce 2017
Oct 31, 2017 by Peter Isaacson
More people are paying attention to Account-Based Marketing, and the conference attendees at Dreamforce are no exception. Columnist Peter Isaacson discusses three ABM topics that will predominate the event.

Leave a Reply

Your email address will not be published. Required fields are marked *