Marketing Day: Snapchat’s Sponsored Lenses, a new Google AdSense policy& more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

4 critical areas to consider when performing AdWords audit
May 15, 2017 by Matt Umbro
AdWords audit are a great way to win business and check on the health of an account, but columnist Matt Umbro notes that there are some aspects of an audit that are easily overlooked or underexplored. Donat construct these missteps!
May 15, 2017 by Matt Umbro
AdWords audit are a great way to win business and check on the health of an account, but columnist Matt Umbro notes that there are some aspects of an audit that are easily overlooked or underexplored. Donat construct these missteps! SEO vs. PPC: Pros, cons& an integrated approach
May 15, 2017 by Marcus Miller
Not sure whether your business would benefit more from paid or organic search marketing endeavors? Columnist Marcus Miller breaks them both down, providing insight into where they fit within your larger marketing scheme.
May 15, 2017 by Marcus Miller
Not sure whether your business would benefit more from paid or organic search marketing endeavors? Columnist Marcus Miller breaks them both down, providing insight into where they fit within your larger marketing scheme. New RLSA Strategies for Search Marketers
May 15, 2017 by Digital Marketing Depot
Search advertising is quickly becoming personal a as mobile dominates desktop and keywords are merely part of the equation. If youare not utilizing RLSAs a Remarketing Lists for Search Ads a you are missing out on a key opportunity to make-up highly targeted, personalized ads an important part of your paid search strategy.
May 15, 2017 by Digital Marketing Depot
Search advertising is quickly becoming personal a as mobile dominates desktop and keywords are merely part of the equation. If youare not utilizing RLSAs a Remarketing Lists for Search Ads a you are missing out on a key opportunity to make-up highly targeted, personalized ads an important part of your paid search strategy. Snapchatas Sponsored Lenses can now be targeted with assures, work as World Lenses
May 15, 2017 by Tim Peterson
Audience-targeted Sponsored Lenses can now be bought on a guaranteed basis and paired with the non-selfie variety.
May 15, 2017 by Tim Peterson
Audience-targeted Sponsored Lenses can now be bought on a guaranteed basis and paired with the non-selfie variety. A smarter approach to aback to schoola marketing
May 15, 2017 by James Green
Columnist James Green explains why marketers need to evolve from a decades-old traditional paradigm and instead view back-to-school marketing as a year-round strategy.
May 15, 2017 by James Green
Columnist James Green explains why marketers need to evolve from a decades-old traditional paradigm and instead view back-to-school marketing as a year-round strategy. What does it mean to abe bold for change? a
May 15, 2017 by Yael Baifus
At a recent Janes of Digital event, contributor Yael Baifus comes away with a new understanding of being bold for change and explains how you can apply it to your own digital marketing career.
May 15, 2017 by Yael Baifus
At a recent Janes of Digital event, contributor Yael Baifus comes away with a new understanding of being bold for change and explains how you can apply it to your own digital marketing career. Google now blocking ads on specific pages, rather than entire sites, for AdSense policy violations
May 15, 2017 by Ginny Marvin
A new policy center dedicates AdSense publishers more information about actions and how to fix them.
May 15, 2017 by Ginny Marvin
A new policy center dedicates AdSense publishers more information about actions and how to fix them. Letas get visual: Shopping from within images
May 12, 2017 by Christi Olson
Columnist Christi Olson outlines exciting developings that bring image search and shopping together to enhance the search experience for users.
May 12, 2017 by Christi Olson
Columnist Christi Olson outlines exciting developings that bring image search and shopping together to enhance the search experience for users. What can legacy media teach us about programmaticas future ?~ ATAGEND
May 12, 2017 by Chuck Moran
Digital technologies revolutionized the route we devour media, but columnist Chuck Moran wonders if there are some elements of old media( publish, Tv) that advertisers might take back if we could.
May 12, 2017 by Chuck Moran
Digital technologies revolutionized the route we devour media, but columnist Chuck Moran wonders if there are some elements of old media( publish, Tv) that advertisers might take back if we could.
The future of B2B marketing: ABM and AI
May 12, 2017 by Peter Isaacson
Columnist Peter Isaacson believes Account-Based Marketing and artificial intelligence hold big promise for bringing B2B marketers closer to delivering personal, one-to-one customer experiences.
May 12, 2017 by Peter Isaacson
Columnist Peter Isaacson believes Account-Based Marketing and artificial intelligence hold big promise for bringing B2B marketers closer to delivering personal, one-to-one customer experiences. VoiceLabs launches audio ads for Alexa abilities
May 12, 2017 by Greg Sterling
Company is find a lot of advertiser demand from CPG companies, says CEO.
May 12, 2017 by Greg Sterling
Company is find a lot of advertiser demand from CPG companies, says CEO. Start Listening! 7 Real-World Tips for Better Social Engagement
May 12, 2017 by Digital Marketing Depot
Pepsia | Fox Newsa | Uber. Appear at recent headlines, and youall watch the impact social media can have on a brand. In todayas 24/7 news cycle, responding quickly and appropriately to customers on social media can be the difference between success and disaster.
May 12, 2017 by Digital Marketing Depot
Pepsia | Fox Newsa | Uber. Appear at recent headlines, and youall watch the impact social media can have on a brand. In todayas 24/7 news cycle, responding quickly and appropriately to customers on social media can be the difference between success and disaster. Relevance vs. authority: Which link has more value?( Part 2 )
May 12, 2017 by Andrew Dennis
In part two of his three-part series on authority versus relevance in link build, columnist Andrew Dennis hears from experts who favor authority.
May 12, 2017 by Andrew Dennis
In part two of his three-part series on authority versus relevance in link build, columnist Andrew Dennis hears from experts who favor authority. Canonical tags are easy, right? Whatas the worst that could happen ?~ ATAGEND
May 12, 2017 by Patrick Stox
Columnist Patrick Stox outlines when to use the canonical tag, as well as some common problems that occur during implementation.
How do you measure video ad success? It’s not about the click, Digiday 3 Way to Avoid Churning Out Mediocre Blog Posts, Contently 5 Reasons No One’ s Reading Your Blog Posts( And How to Fix Them ), Search Engine Journal 5 Ways a Blog Can Help Your Business Right Now, Search Engine Journal 2017 Is the Year Brands Buy Media Companies, Content Marketing Institute Content Marketing Writing Style: Why It Matters, Stone Temple How to Become a Prolific Content Creator( an Interview with Kelly Exeter ), Problogger Report: Clients Hanker for More Personalized Marketing Content, KoMarketing The Easy Guide to Creating Expert Roundup Articles, Search Engine Journal The Power of Being Second: How Red Bull is Winning the( Content) Marketing Wars, Mack Collier The Real Reason Employees Aren’t Sharing Your Content, Marketo What You Require to Know to Get a Wikipedia Article Published, Content Marketing Institute 15+ Static Site Generators to Complement Your Headless CMS, CMS Wire 5 Reasons to Write Different Ad Copy for Facebook& AdWords, The AdStage Blog 6 Colour That Are Proven to Boost Marketings, Crazy Egg Fluid Responsive Typography With CSS Poly Fluid Sizing, mashing Magazine Google Material Design Lead shares origin narrative of the companys design vision, TechCrunch How to Conduct Quick& Thorough Page Speed Audits, Search Engine Journal How to design for the user…and the bot, VentureBeat InfiniteWP vs ManageWP: Which is the Better WordPress Management Tool ?~ ATAGEND, WPExplorer Cloud-Based Wake Word Verification Improves “Alexa” Wake Word Accuracy on Your AVS Products, developer.amazon.com How travel is driving The Telegraph’s e-commerce business, Digiday Product Videos Boost E-Commerce Marketings: Stats and Examples, MarketingProfs Retail Fails: How Big Chains Plan to go From Bad to Better, AdAge Why Amazon is eating the world, TechCrunch 7 Simple Steps to Get Started with Segmentation, AWeber Communications 7 Superpower That Construct Email Marketing Successful, Movable Ink Blog Marketers: Are you ready for Canada’s July 1 spam statute ?~ ATAGEND, VentureBeat 10 Thing to Recollect When Generating a Brand Ambassador Program, Mack Collier 8 Tips for Influencer Marketing on a Budget, Social Media Explorer A marketer’s guide to the tricks and hacks of influencers, Digiday A Network Ad Wrangler Undaunted by Facebook and Google, New York Times FTC and Federal, State and International Partner Announce Major Crackdown on Tech Support Scams, FTC How Good Are Marketers at Personalizing Their Email, Mobile& Web Marketing ?~ ATAGEND, MarketingProfs How To Use SendGrid and FullContact to Enrich Your Email List, SendGrid 5 Way to Ensure Your Martech Platform Delivers Optimal ROI, MarTech Advisor Exploring the Disconnect Between Marketing Speed and IT Operations as Brands Speed MarTech Investment, MarTech Advisor Facebook’s new research tool is designed to create a genuinely conversational AI, The Verge Should Chatbots Be a Part of Your Marketing Strategy ?~ ATAGEND, Duct Tape Marketing Walk before you run: Marketers must get the basics right before they turn to AI, Econsultancy What industries are failing to see about AI, VentureBeat Google is beefing up its web app review process to prevent another phishing assault, The Verge The future of mobile user acquisition and attribution, VentureBeat TV Industry Mobilizing To Procure Its Fair Share Of Data-Driven Media Spend, AdExchanger Unicorn Dinosaurs: How mobile is fueling Fortune 1000 success, Tune 5 Self-Branding Tips for Small Business Owners, Small Biz Trends 10 Tips to Troubleshoot Your Facebook Ads, Social Media Examiner 4 Facebook Ad Features You’re Probably Overlooking, Clix Marketing PPC Blog | Clix Marketing PPC Blog Are You Taking Advantage of Facebook’s Small Business Council ?~ ATAGEND, Small Biz Trends Facebook Is Automatically Adding Images, Links From Landing Pages to Canvas Ads, Adweek How to Join, Participate In and Host Twitter Chats Like A Pro, Jeff Bullas Pinterest Is Hosting 4 Free Webinars for Advertisers, Adweek Showcasing Social Good through Social Media, Practical Ecommerce The Do’s and Don’ts of Social Media Giveaway Campaigns, Simply Measured The secrets of viral publishers succeeding on social, NewsWhip Twitter Can Now Use Nielsen Digital Ad Ratings to Measure Campaigns in 23 More Countries, Adweek Twitter’s Jinen Kamdar Buzzes Off for BuzzFeed, Adweek Want in on a Facebook Group? Get ready to take a quiz, The Verge

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