Marketing Day: Snapchat’s Snap Map, Amazon’s Prime Wardrobe& more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

What link builders really want you to know
Jun 21, 2017 by Julie Joyce
Wondering why connect house seems to be so much work? Columnist Julie Joyce gives us a glimpse into issues link builders face with our customers and webmasters.
Jun 21, 2017 by Julie Joyce
Wondering why link building seems to be so much work? Columnist Julie Joyce devotes us a glimpse into issues connect builders face with our customers and webmasters. Snapchatas Snap Map plots Narratives by locating but not ads( yet )
Jun 21, 2017 by Tim Peterson
Snapchat users can browsing Tales by place, which could eventually set the app more prominently on the map with location-minded marketers.
Jun 21, 2017 by Tim Peterson
Snapchat users to be able to browsing Narratives by place, which could eventually put the app more prominently on the map with location-minded marketers. Advanced testing: What 4,000 A/ B exams can teach you
Jun 21, 2017 by Jason Puckett
Contributor Jason Puckett summarizes a presentation from SMX Advanced 2017 on lessons learned from 11 years of conversion optimization. In it, speaker Ayat Shukairy explains whatas critical for the success of any A/ B testing program.
Jun 21, 2017 by Jason Puckett
Contributor Jason Puckett summarizes a presentation from SMX Advanced 2017 on lessons learned from 11 years of conversion optimization. In it, speaker Ayat Shukairy explains whatas critical for the success of any A/ B testing program. The new marketing mandate: Learn fast
Jun 21, 2017 by Justin Dunham
Marketing technologists find themselves in the unique position to mentor their fellow marketers as the landscape changes rapidly. Contributor Justin Dunham explains how.
Jun 21, 2017 by Justin Dunham
Marketing technologists find themselves in the unique position to mentor their fellow marketers as the landscape changes rapidly. Contributor Justin Dunham explains how. Report: 14 marketing automation vendors profiled a updated for 2017
Jun 21, 2017 by Digital Marketing Depot
Regardless of your companyas sizing and marketing sophistication, marketing automation tools can provide the following benefits to the organization: increased marketing efficiency, enhanced ability to generate more and better qualified leads, a multi-channel opinion of prospect behaviour, and better alignment of marketings and marketing objectives.
Jun 21, 2017 by Digital Marketing Depot
Regardless of your companyas sizing and marketing sophistication, marketing automation tools can provide the following benefits to the organization: increased marketing efficiency, enhanced ability to generate more and better qualified results, a multi-channel view of prospect behaviour, and better alignment of sales and marketing aims. Everyone says they offer AI. Hereas how to assess those asserts .
Jun 21, 2017 by Barry Levine
It seems that every tool and platform is adding artificial intelligence. Hereas a guidebook for marketers who want to kick the tires.
Jun 21, 2017 by Barry Levine
It seems that every tool and platform is adding artificial intelligence. Hereas a guidebook for marketers who want to kick the tires. Amazonas new Prime Wardrobe program is another swinging at traditional retailers
Jun 21, 2017 by Amy Gesenhues
Currently in beta, the program will let shoppers try on garment and shoes at home before deciding to purchase.
Jun 21, 2017 by Amy Gesenhues
Currently in beta, the program will let shoppers try on garb and shoes at home before deciding to purchase. Stackla adds a Co-Pilot to recommend which user content should be published
Jun 21, 2017 by Barry Levine
The machine learning-based tool also indicates the best audience segments for involvement with that content.
Jun 21, 2017 by Barry Levine
The machine learning-based tool also indicates the best audience segments for engagement with that content. Daoh! Three common content promotion mistakes
Jun 21, 2017 by Andrea Lehr
Coming up with an effective content promotion strategy can be trickier than you might think. Columnist Andrea Lehr highlights three common blunders marketers make and offers tips-off on how to avoid them.
Jun 21, 2017 by Andrea Lehr
Coming up with an effective content promotion strategy can be trickier than you might think. Columnist Andrea Lehr highlights three common mistakes marketers make and offers tips-off on how to avoid them. With brand safety in mind, YouTube steps up make further efforts to afight online terrora
Jun 21, 2017 by Ginny Marvin
Among the four steps the company outlined is a new endeavour that will remove ads from extremist videos that donat expressly violate YouTube policies.
Jun 21, 2017 by Ginny Marvin
Among the four steps the company outlined is a new endeavor that will remove ads from extremist videos that donat expressly violate YouTube policies. Googleas job listings search is now open to all job search sites& developers
Jun 21, 2017 by Barry Schwartz
Do you have undertaking listings you want to surface higher in Google? Google now has new structured data supporting of job listings.
Jun 21, 2017 by Barry Schwartz
Do you have chore listings you want to surface higher in Google? Google now has new structured data support of job listings. Tobii Pro now invisibly tracks usersa eyes in VR
Jun 21, 2017 by Barry Levine
The company has installed its tech inside HTC Vive headsets, so marketers and others can readily track attention routes.
Jun 21, 2017 by Barry Levine
The company has installed its tech inside HTC Vive headsets, so marketers and others can readily track attention routes. Markerly offers white-labeled influencer network
Jun 21, 2017 by Barry Levine
The cloud-based abuild-your-own-networka service can be populated with an agencyas or brandas influencers, or Markerly can provide theirs. Facebook Ads and Metrics: New Research for Marketers, Social Media Examiner How to Avoid Misleading Marketing Measurement, Web Ink Now How to Construct Casual Readers Loyal Customers, CopyPressed 2017 Mid-Year Content Marketing Checkup, Content Marketing Institute Building an Evergreen Machine: How to Write Evergreen Content, Distilled How to Hire and Retain the Best Content Marketing Talent, MarTech Advisor New Research Reveals What Makes Great, Shareable Content, Convince and Convert The Most Effective Paid Channels for Content Distribution, MarketingProfs Homepages vs Landing Pages: Where to Drive Paid Traffic, Kiss Metrics How to Increase Conversions: 10 Tips-off to Find Positive Results, Marketo Need More Conversions? Review Your Calls to Action, Practical Ecommerce Advertising And UX: A Complex Relationship, Usability Geek Headless, But Not Brainless Web CMS, CMS Wire How to Write Faster and Better: 12 Productivity Hacks, MarketingProfs The Grid AI-Powered Website Builder Doesn’t Check Enough Boxes, CMS Wire Amazon will start selling Nike shoes immediately for the first time, The Verge Bridging the Online-Offline Personalization Gap, Multichannel Merchant Combating the 5 Reasons Shopper Don’t Contribute User-Generated Content, Multichannel Merchant eBay Launches Price Match Guarantee on More Than 50,000 Item, eBay Inc. Pros and Cons of Selling on Amazon Business, Practical Ecommerce Study: Personalization should be priority in e-commerce upgrades, Retail Dive Walmart Asks Partners and Suppliers to Get off Amazon Web Services, Multichannel Merchant 50 unique notions for your next email, VerticalResponse How The Leading Hotels of the World Drastically Improved Email Production, Movable Ink Blog 6 Style to Construct Blockbuster-worthy Marketing Personas, Portent 9 key stats about the current state of marketing, My Emma Brand Tracking: How to Fix Outdated or Broken Programs, MarketingProfs Examining The FTC’s 90 Letters To Celebs, Brands, Influencers, MediaKix How Automated Marketing Is Helping Authors Generate Sales, Overit Blog How to Incorporate Millennials Into Your Brand Ambassador Program, Mack Collier Lithium Integrates Paid, Earned and Owned Social in One Single Platform for Digital Marketers, PR Newswire CallRail Launches Keyword Spotting Technology within CallScribe, PR Web Deloitte’s Marketing Chief on Reimagining Your Business Model as Technology Transforms the Industry, Adweek Marketers Are Guessing Harder About Augmented Reality and Artificial Intelligence, eMarketer Fascinating Mobile Apps Tactic That Can Help Your Business Grow, Small Biz Trends Google Glass gets its first update in virtually three years, The Verge How location based marketers look to the past to predict the future, Digiday Sheryl Sandberg Explains How Creatives Can Make Great Mobile Ads, Adweek Smartphone camera’s marketing potential comes into focus, Mobile Marketer Study: Cost of mobile client acquisition shrinks, Mobile Marketer Why Pinterest Wants You to Expend Less Time on Your Phone, Adweek 4 Tips for Utilizing Instagram Influencers Effectively Without Get Your Brand in Trouble, Adweek 5 Quick Hacks To Radically Improve Your Social Media Design, Jeff Bullas How to Use Hashtags to Increase Your Online Presence, Crazy Egg How to Win Over Sport Fans with Social Media Activations, MarTech Advisor What Social Marketer Can Learn from David Ogilvy, Simply Measured What You Require to Know About Instagram’s New’ Paid Partnership’ Feature, Top Rank Marketing Blog

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