Marketing Day: Snapchat paperclips, IAB in-app ads& affiliate attribution

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Attributing affiliate value: Looking beyond consumer journey position
Jul 7, 2017 by James Collins

Columnist James Collins takes a look at how you can get the most out of your data to improve your affiliate marketing performance.

Jul 7, 2017 by James Collins

Columnist James Collins takes a look at how you can get the most out of your data to improve your affiliate marketing performance.

Vintage Italia’s CMO credits his father with being the most influential person in his career
Jul 7, 2017 by Amy Gesenhues

Get to know Vintage Italia’s CMO, Adam Cohen.

Jul 7, 2017 by Amy Gesenhues

Get to know Vintage Italia’s CMO, Adam Cohen.

IAB Tech Lab releases MRAID 3.0 for creating in-app rich media ads across platforms
Jul 7, 2017 by Ginny Marvin

The standard is meant to let in-app ad creators” write once, run anywhere .” The latest version offers new functionality.

Jul 7, 2017 by Ginny Marvin

The standard is meant to let in-app ad inventors” write once, run anywhere .” The latest version offers new functionality.

Snapchat launches new features, including Paperclips for links within Snaps
Jul 6, 2017 by Tamar Weinberg

Now, marketers and any content inventors can add links to their Snaps.

Jul 6, 2017 by Tamar Weinberg

Now, marketers and any content creators can add links to their Snaps.

Online Marketing News From Around The Web:

Analytics

People Analytics: Big Benefit or Big Brother ?~ ATAGEND, CMSWire

Business Issues

Investing in Menlo Park and the Community, newsroom.fb.com Microsoft will layoff thousands of employees, www.cnbc.com

Content Marketing

Winning Customers with Educational Content Marketing[ RESEARCH ], www.conductor.com 5 Real World Content Marketing Mistakes to Avoid, CopyPress

Conversion Optimization

25+ Call To Action Examples: The Good, The Bad, and the Ugly, ConversionXL

Copywriting, Design& Usability

10 Mobile-Friendly Web Design Features All Designers Should Know, Usability Geek Research strategies to help media companies understand how their users interact with content, www.usertesting.com What the Internet’s Best About Us Pages Can Teach Brands, Contently

Domaining

Donuts files patent for system to handle curtailed domain names, Domain Name Wire Is Verisign about to change the expired domain fell catching game ?~ ATAGEND, Domain Name Wire

E-Commerce

Costco shrugs off Amazon frets with June sales surge, Retail Dive How to Audit Your Ecommerce Content, and Why, Practical E-Commerce West Elm taps Pinterest images for product recommendations, Retail Dive

Email Marketing

Why You Require Email Newsletters To Crush Your Marketing, Heidi Cohen

General Internet Marketing

Avoid Blind Spots in Your Lead Scoring with Social Intent Data, Marketo Behavioral Marketing: A Closer Look at What Get Consumers Clicking, KISS Metrics

MarTech

Making DAM the’ Nerve centre for Content ‘, CMSWire The Failure Of Innovation In Ad Tech, Ad Exchanger

Social Media

Facebook Audience Test Without Targeting Restrictions, PPC Hero How long are viral Instagram videos ?~ ATAGEND, www.newswhip.com How Twitter Data Informs Creative Ventures, Content Marketing Institute The Psychology Behind Why We Like, Share,& Comment on Facebook- Infographic, Crazy Egg

Read more: marketingland.com

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