Marketing Day: Snapchat layoffs, Black Friday strategies& Facebook tests web-based VR

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Location data beyond the marketing department: A look at 3 utilize suits
Oct 23, 2017 by Eric Aledort

Oct 23, 2017 by Eric Aledort
A brief history of Googleas most important local search updates
Oct 23, 2017 by Brian Smith
How has Googleas local search changed throughout the years? Columnist Brian Smith shares a timeline of events and their impact on brick-and-mortar businesses.
Oct 23, 2017 by Brian Smith
How has Googleas local search changed throughout the years? Columnist Brian Smith shares a timeline of events and their impact on brick-and-mortar industries. Snap reportedly lays off 18 employees, will slow hiring in 2018
Oct 23, 2017 by Tim Peterson
Itas unclear how the slowdown will impact Snapchatas parent companyas advertising business.
Oct 23, 2017 by Tim Peterson
Itas unclear how the slowdown will impact Snapchatas parent companyas advertising business. SAP Hybris adds facial recognition, Internet of Things-triggered campaigns and attribution
Oct 23, 2017 by Barry Levine
The new features, following the recent buy of identity provider Gigya, show that SAP is busily creating differentiators for its Marketing Cloud.
Oct 23, 2017 by Barry Levine
The new features, following the recent purchase of identity provider Gigya, show that SAP is busily creating differentiators for its Marketing Cloud. Offers they canat refuse: Strategies to stand out on Black Friday
Oct 23, 2017 by Tony Toubia
Competition during the holidays is fierce. Contributor Tony Toubia shares best practices to help you engage with your customers and ensure your brand doesnat get lost in the noise.
Oct 23, 2017 by Tony Toubia
Competition during the holidays is fierce. Contributor Tony Toubia shares best practises to help you engage with your customers and ensure your brand doesnat get lost in the noise. Facebook exams web-based VR within News Feed posts
Oct 20, 2017 by Tim Peterson
People can load and interact with VR experiences without leaving Facebookas traditional social network.
Oct 20, 2017 by Tim Peterson
People can load and interact with VR experiences without leaving Facebookas traditional social network.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

Is your martech stack keeping pace with changing client behaviour ?
Oct 23, 2017 by Kevin Bobowski
Itas hard to keep up with speedily evolving consumer behaviours. Columnist Kevin Bobowski believes marketers will need to adapt their martech stacks and deliver a better experience to gratify rising expectations.
Oct 23, 2017 by Kevin Bobowski
Itas hard to keep up with speedily evolving consumer behaviors. Columnist Kevin Bobowski believes marketers will need to adapt their martech stacks and deliver a better experience to satisfy rising expectations. Skimping on deliverability expend? Youare hurting your email program
Oct 23, 2017 by Jose Cebrian
Donat construct the mistake of cutting corners on deliverability. Columnist Jose Cebrian says budgeting wisely on deliverability services and technology will boost both your email program and your revenue.
Oct 23, 2017 by Jose Cebrian
Donat build the mistake of cutting corners on deliverability. Columnist Jose Cebrian says budgeting wisely on deliverability services and technology will boost both your email program and your revenue.

Online Marketing News From Around The Web:

4 Way to Get the Most Out of Lead Ads, Facebook Business Facebook exams split News Feed that maintains friends front and center, Engadget Global app revenue and downloads reached record levels in Q3, TechCrunch Has Influencer Marketing Lost Its Bloom ?, CMS Wire How Facebook Crossposting Works For Instagram Stories, MediaKix How Facebook’s Master Algorithm Powers the Social Network, Wall street Journal Introducing the Chrome User Experience Report, Chromium Blog Machine-Learning& Artificial intelligence: Their Role in Sales& Marketing, MarketingProfs Video Trends: Why Sponsored Content is the Future of Digital Advertising, Tubular Insights VR for Marketing is Here: Why it Runs, What it can Tell you, MarTech Advisor

Read more: marketingland.com

Leave a Reply

Your email address will not be published. Required fields are marked *