Marketing Day: Snap ad news, an interview with SmartCommerce CEO& more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Snapchat rolls out conversion-tracking Snap Pixel for brands to tie site traffic to in-app ads
Nov 1, 2017 by Tim Peterson
Initially, Snapchatas tag can only be used to measure conversions, but eventually, brands will be able to use it to retarget site visitors and generate lookalike audiences.
Nov 1, 2017 by Tim Peterson
Initially, Snapchatas tag can only be used to estimate conversions, but eventually, brands will be able to use it to retarget site visitors and create lookalike audiences. aAsk Me Anythinga with Googleas Gary Illyes at SMX East
Nov 1, 2017 by Eric Enge
Have questions about Googleas stance on organic rankings? On featured snippets? On the mobile-first algorithm? Get answers in contributor Eric Engeas recap of this informative conference at Search Engine Landas recent conference.
Nov 1, 2017 by Eric Enge
Have questions about Googleas stance on organic rankings? On featured snippets? On the mobile-first algorithm? Get answers in contributor Eric Engeas recap of this informative session at Search Engine Landas recent seminar. 3 ABM topics to expect at Dreamforce 2017
Nov 1, 2017 by Peter Isaacson
More people are paying attention to Account-Based Marketing, and the conference attendees at Dreamforce are no exception. Columnist Peter Isaacson discusses three ABM themes that will dominate the event.
Nov 1, 2017 by Peter Isaacson
More people are paying attention to Account-Based Marketing, and the conference attendees at Dreamforce are no exception. Columnist Peter Isaacson discusses three ABM themes that will predominate the event. The ever-growing local search universe
Nov 1, 2017 by Adam Dorfman
Columnist Adam Dorfman discusses the present local search ecosystem and underscores the need to regularly optimize your data and content so that your business can be found where people are searching.
Nov 1, 2017 by Adam Dorfman
Columnist Adam Dorfman discusses the current local search ecosystem and underlines the need to regularly optimize your data and content so that your business can be found where people are searching. SmartCommerce brings the impulse-buying experience online for CPG brands this vacation season
Nov 1, 2017 by Amy Gesenhues
Jennifer Silverberg, SmartCommerce CEO, asks, If a brand makes a you want something online, why wouldnat they create an easy route to buy it?
Nov 1, 2017 by Amy Gesenhues
Jennifer Silverberg, SmartCommerce CEO, asks, If a brand makes a you want something online, why wouldnat they create an easy path to buy it? How to scale local events
Nov 1, 2017 by Megan Hannay
Whether youare working with a small budget or at scale, columnist Megan Hannay says local events sponsorship can be a boon for marketers, especially when you use seasonality to your advantage.
Nov 1, 2017 by Megan Hannay
Whether youare working with a small budget or at scale, columnist Megan Hannay says local events sponsorship can be a boon for marketers, particularly when you use seasonality to your advantage. Amazon gets top net-promoter score among SMB vendors according to survey
Nov 1, 2017 by Greg Sterling
Google AdWords, Bing and Facebook Ads were all in negative province. Openprise becomes GDPR-compliant
Nov 1, 2017 by Barry Levine
The data orchestration platform adds tools to determine country origin and avoid the accidental release of data to third-party providers.
Nov 1, 2017 by Barry Levine
The data orchestration platform adds tools to determine country origin and avoid the accidental release of data to third-party providers. The Blockchain Economic Forum offers the technologyas tricks and treats
Nov 1, 2017 by Barry Levine
The New York City event showcases the best advantages and the worst hype of this promising emerging platform.
Nov 1, 2017 by Barry Levine
The New York City event showcases the best advantages and the worst hype of this promising emerging platform. Lessons from the front line: How Dun& Bradstreetas CMO cultivated an account-based approach
Nov 1, 2017 by Jared Dodson
Contributor Jared Dodson sits down with CMO Rishi Dave to talk about the challenges and opportunities of Account-Based Marketing and where he sees ABM going.

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