Marketing Day: Shooting video in-house, Snapchat ad guide& Apple’s Business Chat

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Want to start shooting video in-house but still want a professional looking? Hereas what to buy
Jun 12, 2017 by Aden Andrus
Shooting your videos in-house can save you a lot of money, but it requires the right gear. Contributor Aden Andur walks you through some affordable options that will meet your needs.
Jun 12, 2017 by Aden Andrus
Shooting your videos in-house can save you a lot of money, but it requires the right gear. Contributor Aden Andur walks you through some affordable alternatives that will meet your needs. Brands are facing a whole new world of retail realities
Jun 12, 2017 by James Green
Columnist James Green discusses the trends the hell is impacting fighting brick-and-mortar retailers and the strategies brands need to implement to survive.
Jun 12, 2017 by James Green
Columnist James Green discusses the trends that are impacting struggling brick-and-mortar retailers and the strategies brands need to implement to survive. Baby Come Back! How to Grow Customer Revenue with People-Based Search Marketing
Jun 12, 2017 by Digital Marketing Depot
Itas time to think beyond the keyword, and tailor your PPC campaigns based on who is actually viewing or clicking your ad. With a people-based approach to your search marketing, you can improve the cross-channel client experience, optimize PPC campaign performance, and ultimately re-acquire customers and grow CLTV.
Jun 12, 2017 by Digital Marketing Depot
Itas time to think beyond the keyword, and tailor your PPC campaigns based on who is actually viewing or clicking your ad. With a people-based approach to your search marketing, you can improve the cross-channel client experience, optimize PPC campaign performance, and ultimately re-acquire both consumers and grow CLTV. A guide to Snapchat advertising as self-serve tool officially opens
Jun 12, 2017 by Tim Peterson
Everything you need to know about Snapchatas ad formats, ad targeting options and ad pricing strategies.
Jun 12, 2017 by Tim Peterson
Everything you need to know about Snapchatas ad formats, ad targeting options and ad pricing strategies. Appleas Business Chat is a powerful new channel for customer service& inbound sales
Jun 12, 2017 by Greg Sterling
Although it follows attempts by Facebook and Microsoft, it has a number of innovative features the others donat.
Jun 12, 2017 by Greg Sterling
Although it follows endeavors by Facebook and Microsoft, it has a number of innovative features the others donat. Pew Report: The Internet of Things could drive people away from connectivity
Jun 12, 2017 by Barry Levine
With Elon University, the Pew Research Center asked 1,200 experts to envision whether the very best outweighs the bad for the IoT.
Jun 12, 2017 by Barry Levine
With Elon University, the Pew Research Center asked 1,200 experts to envision whether the very best outweighs the bad for the IoT. Do SMB websites matter anymore? YP says yes, introduces new aproa SEO product
Jun 11, 2017 by Greg Sterling
Company tells program resulted in a page one ranking on Google for 70 percent of keywords within a few months. Three Dangers of Affiliate Marketing and How to Avoid Them, MarTech Advisor ‘We’re vying against crap ‘: The race is on to provide influencer marketing analytics, Digiday Don’t Pause that Keyword Until You’ve Analyzed These 4 Metrics, Clix Marketing PPC Blog Journey Analytics: The GPS for Understanding your Customers, MarTech Advisor What you need to know about Apple’s new podcast analytics, Digiday 5 Corporate Blogs that Bloggers Can Learn From, The Blog Herald 7 Blog Post Ideas That Will Engage Your Readers Every Time, Constant Contact Blogs Blogging on LinkedIn: A Business Prospective, Search Engine People Apple’s new anti-tracking system will stimulate Google and Facebook even more powerful, The Verge ‘Nobody at Yahoo understood Tumblr ‘: Why Marissa Mayer’s big bet on Tumblr never panned out, Digiday Mark Zuckerberg is visiting all American countries. Is he considering politics or only promoting Facebook ?, Quartz 10 Branded Content Master Who Bring True Craft to Consumerism, Adweek 4 Powerful Ways To Use The Art of Storytelling, Jeff Bullas 5 Editorial Experiments You May Want to Try, Content Marketing Institute 5 Tips to Drive Profitable Customer Action with Your Content, Movable Ink Blog An -Ato-Z Guide to Google Analytics for Content Marketer, Convince and Convert How to Prepare Your Content Strategy for Virtual Reality, Search Engine Journal Writing Content that Enthralls, Compukol Apply These 20 Magical Landing Page Best Practises to Turn Website Visitors into Customers, Small Biz Trends 20 Free Web Design Tools, Springtime 2017, Practical Ecommerce A Complete Guide To Switching From HTTP To HTTPS, Smashing Magazine Know When to Listen to Domain Name Advice and When to Ignore It, Domain Investing Amazon launchings” My Mix ,” a personalized shop filled with your favorite things, TechCrunch IRCE 2017: 7 takeaways on the nation of digital commerce, Retail Dive Link Building for E-commerce: Effective Strategies and Examples, Search Engine Journal Why Online Shopping is Both a Burden and a Boon for Retailers, Multichannel Merchant 4 Tips to Successfully Turn Your Email List Into Cold Hard Cash, Jeff Bullas 1x vs. 10 x: The Little-Known Reason Why Your Campaigns are Failing, Kiss Metrics 4 Steps to Unlocking the Power of Marketing Personalization, MarketingProfs Nonprofit Marketing 2017, Content Marketing Institute What Does the 2017 State of Digital Marketing Have in Common with the Doorways of a Billionaire ?, The AdStage Blog 3 Reasons Why Marketers Require Project Management Tools, Marketo AI Is Leaping From Hype to Reality, and Marketers Are Reaping the Benefits, Adweek Marketing Operations 2017: Where Strategy Meets Technology, MarTech Advisor Organizing your marketing tech stack, TechCrunch Apple’s new App Store policies target Tencent’s WeChat and China’s online tip-off economy, Quartz How Facebook’s Telepathic Texting Is Supposed to Work, Wall street Journal How Social Media Can Help You Find the Right Market for Your Mobile App, Adweek How to Build $80,000 Per Month on the Apple App Store, Medium Rethinking Reputational Risk: Why Bad PR Hurts More Than You Suppose, Small Biz Trends ‘Facebook is only half in ‘: Creators doubt Facebook’s commitment to original programming, Digiday Facebook and Instagram Increase Ad Offerings, Ignite Visibility Facebook Building Feature to Let Users Are in favour of News Publications, Wall street Journal Facebook Paid Social and Organic Reach: Why One Helps the Other, Stone Temple How Bots Are Inflating Instagram Egos, New York Times How Instagram Combined Art and Commerce With Facebook’s Scale to Become an Advertising Powerhouse, Adweek How to Increase Your Instagram Followers& Sales, Search Engine Journal Instagram Location Stories and Hashtag Tales: What Marketers Need to Know, Social Media Examiner Snap is developing a second version of Spectacles which may include augmented reality, TechCrunch Tips For Utilizing Facebook Lookalike Audiences, PPC Hero

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