Marketing Day: SEO reports, Pinterest chatbot for Messenger& an Instagram Stories update

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Itas time to change your SEO reports !
Dec 5, 2017 by Greg Gifford
SEO reports are often really usefula | for SEO professionals. Columnist Greg Gifford asserts that if you want to truly demonstrate the value of your services to your clients, you have to tie your reports directly to their bottom line.
Dec 5, 2017 by Greg Gifford
SEO reports are often really usefula | for SEO professionals. Columnist Greg Gifford asserts that if you want to truly demonstrate the value of your services to your clients, you have to tie your reports directly to their bottom line. Pinterest rolls out chatbot, native features for Facebookas Messenger
Dec 5, 2017 by Tim Peterson
People will be able to search for and share pins from Pinterest without leaving Facebookas messaging service.
Dec 5, 2017 by Tim Peterson
People will be able to search for and share pins from Pinterest without leaving Facebookas messaging service. Instagram now lets brands feature Stories Highlightings on their profile pages
Dec 5, 2017 by Tim Peterson
Instagram will also now automatically save Story posts, which are able to subsequently be added to a Story Highlights collection.
Dec 5, 2017 by Tim Peterson
Instagram will also now automatically save Story posts, which are able to afterward be added to a Story Highlights collection. Bounce rate: Important metric or junk data ?
Dec 5, 2017 by Alan K’necht
For a lot of organizations, ricochet rate is a meaningless part of reported KPIs. Contributor Alan Kanecht explains how you can set ricochet rate into context to give it greater meaning.
Dec 5, 2017 by Alan K’necht
For a lot of organizations, bounce rate is a meaningless part of reported KPIs. Contributor Alan Kanecht explains how you can put bounce rate into context to produce it greater entailing. Amazon owned nearly 1/3 of all online marketings during Cyber Monday
Dec 5, 2017 by Amy Gesenhues
Runner-up Target accounted for 6.4 percent on online sales for the day.
Dec 5, 2017 by Amy Gesenhues
Runner-up Target accounted for 6.4 percent on online sales for the working day. Google releases Android Go edition for Indiaas 400 million internet users
Dec 5, 2017 by Greg Sterling
New version of Android is optimized for entry-level smartphones in developing marketplaces.
Dec 5, 2017 by Greg Sterling
New version of Android is optimized for entry-level smartphones in developing markets. Secure your SMX West pass now& save big. Rates increase next week !
Dec 4, 2017 by Marketing Land
Donat miss out: Your chance to lock in the lowest rate on a seat at SMX West expires next week! The West Coastas largest search marketing meeting is coming to San Jose, California, March 13 -1 5, and we want you to join us for three days of actionable, cutting-edge search marketing tactics.
Dec 4, 2017 by Marketing Land
Donat miss out: Your chance to lock in the lowest rate on a seat at SMX West expires next week! The West Coastas largest search marketing meeting is coming to San Jose, California, March 13 -1 5, and we want you to join us for three days of actionable, cutting-edge search marketing tactics. Four brand-building activities that lay the foundation for SEO
Dec 4, 2017 by Brian Weiss
Columnist Brian Weiss explains why a strong brand is necessary to ensure that your SEO attempts can reach their full potential. Pointy helps customers find what they need close to home
Dec 5, 2017 by Robin Kurzer
The technology helps local industries compete with big e-commerce retailers.
Dec 5, 2017 by Robin Kurzer
The technology helps local industries compete with big e-commerce retailers. 4 routes retailer-brand relationships will change in 2018
Dec 5, 2017 by Andrew Waber
Columnist Andrew Waber takes a look at four trends taking shape for 2018 that will help brands and retailers collaborate to improve the digital shopping experience.
Dec 5, 2017 by Andrew Waber
Columnist Andrew Waber takes a look at four tendencies taking shape for 2018 that will help brands and retailers collaborate to improve the digital shopping experience. GDPR: A 10 -step action plan
Dec 5, 2017 by David Booth
As the GDPR deadline edges ever closer, columnist David Booth recommends 10 action steps to ensure your organization is in compliance.

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