Marketing Day: SEO content audits, YouTube ad tips& The Media Trust’s’ first vendor network’

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Personalization 2.0: Transform your marketing from segmentation to intent-driven personalization
Sep 14, 2017 by Digital Marketing Depot
Consumer expectations about the digital shopping experience have never been higher. Today, customers expect relevant, personalized content and offers that cater to their needs in any given moment. But what does it mean to personalize your marketing? Many marketers erroneously think that personalization entails segmentation.
Sep 14, 2017 by Digital Marketing Depot
Consumer expectations about the digital shopping experience have never been higher. Today, customers expect relevant, personalized content and offers that cater to their needs in any given moment. But what does it mean to personalize your marketing? Many marketers mistakenly think that personalization means segmentation. How to conduct an SEO content audit
Sep 14, 2017 by Thomas Stern
Columnist Thomas Stern shows how a content audit, when done right, can help you assess whether your content is relevant not only to your brand objectives and SEO objectives, but also to the customeras wants.
Sep 14, 2017 by Thomas Stern
Columnist Thomas Stern shows how a content audit, when done right, can help you assess whether your content is relevant not only to your brand aims and SEO objectives, but also to the customeras wants. A search marketeras view of Facebookas advertising platform
Sep 14, 2017 by Ted Ives
Search marketers, have you held expanding into paid social? Columnist Ted Ives details some of the impediments and difficulties heas encountered during venturing into Facebook Ads territory.
Sep 14, 2017 by Ted Ives
Search marketers, have you held expanding into paid social? Columnist Ted Ives details some of the hurdles and difficulties heas encountered during venturing into Facebook Ads territory. SurveyMonkey SVP says her drive to tell narratives is the reason she went into marketing
Sep 14, 2017 by Amy Gesenhues
Get to Know SurveyMonkey SVP Marketing Communications Bennett Porter
Sep 14, 2017 by Amy Gesenhues
Get to Know SurveyMonkey SVP Marketing Communications Bennett Porter Martech enablement series: Part 6 a Build the car
Sep 14, 2017 by Peter Ladka
In Part 6 of a nine-part series, contributor Peter Ladka takes a look at the acara of the race squad and how its coinciding systems allow your marketing organization to take action with its martech stack.
Sep 14, 2017 by Peter Ladka
In Part 6 of a nine-part series, contributor Peter Ladka takes a look at the acara of the race squad and how its corresponding systems allow your marketing organization to take action with its martech stack. Stop wasting your marketing attempts: The 3 prongs to inbox placement
Sep 14, 2017 by Mary Wallace
Columnist Mary Wallace explains how your technical setup, list management and marketing strategy all affect inbox placement and the the opportunities of your messages being watched.
Sep 14, 2017 by Mary Wallace
Columnist Mary Wallace explains how your technological setup, listing management and marketing strategy all affect inbox placement and the chances of your messages being ensure. When Amazon comes for your company, donat lose focus on what matters: Your customer
Sep 14, 2017 by Joe Hyland
Amazon appears to be an unstoppable powerhouse gobbling up its challengers. So how do you ensure your companyas survival? Contributor Joe Hyland explains why it comes down to creating engaging customer experiences that construct brand allegiance.
Sep 14, 2017 by Joe Hyland
Amazon appears to be an unstoppable powerhouse gobbling up its competitors. So how do you ensure your companyas survival? Contributor Joe Hyland explains why it comes down to creating engaging client experiences that construct brand allegiance. 7 killer ad tips for YouTube& video
Sep 14, 2017 by Kevin Lee
Looking to add video advertising to your marketing mix? Columnist Kevin Lee shares some advice for ways to take advantage of YouTubeas video advertising platform.
Sep 14, 2017 by Kevin Lee
Looking to add video advertising to your marketing mixture? Columnist Kevin Lee shares some advice for ways to take advantage of YouTubeas video advertising platform. Whatas better than a marketing tech stack? Your marketing org stack
Sep 14, 2017 by Marketing Land
Weave been running running The Stackies at chiefmartec.com for three years now, inviting marketers to send in a single slide that visually represents their marketing tech stack. Itas evolved into an awards program and a drive for charity( the last Stackies program created $7,800 for Girls Who Code ).
Sep 14, 2017 by Marketing Land
Weave been running running The Stackies at chiefmartec.com for three years now, inviting marketers to send in a single slide that visually exemplifies their marketing tech stack. Itas developing into an awards program and a drive for charity( the last Stackies program raised $7,800 for Girls Who Code ). Tobii Pro utilizes its eye-trackers to find out what attracts attention in a automobile showroom
Sep 14, 2017 by Barry Levine
This is the first public data from a showroom analyse utilizing Tobiias glass.
Sep 14, 2017 by Barry Levine
This is the first public data from a showroom analyze using Tobiias glass. With an eye toward GDPR, The Media Trust sets up afirst vendor networka to fix the Net
Sep 14, 2017 by Barry Levine
The Digital Vendor Risk Management service certifies vendors who have agreed to fix their code on sites and apps to comply with GDPR and other policies. Blog Metrics: Why You Need to Stop Focusing on’ Vanity’ Stats, Problogger Facebook Relevance Score: 4 Key Fact to Know, WordStream How to Map Behavioral Metrics Into Your Key Business Drivers, Kiss Metrics There’s Blood In The Water In Silicon Valley, www.buzzfeed.com A New Center for Crisis Response on Facebook, Facebook Newsroom Former Google Employees Allege Bias Against Women, Wall street Journal 8 Big Questions From Content Marketing World to Ask Year Round, Content Marketing Institute Put your customers to work- Creating Content on Demand, Digiday The Power of Headlines for Your Success, Compukol 5 Way Retailers Can Leverage Data to Rethink Their Ecommerce Strategy, Multichannel Merchant B2B Ecommerce Examples: 10 Lessons from 10 of the Best B2B Websites, Shopify Plus E-Commerce Apps: Why Consumers Use Apps& Features They Value, MarketingProfs 58% of B2B Marketers Intend to Boost Spending on Email Marketing, KoMarketing AI in Email Tech: An Intuitive Touch to your Customer Engagement, MarTech Advisor 5 Challenges for Enterprise-level Digital Marketers, Vertical Measures Marketing-as-a-Service( MaaS ): What is it and Why do SMBs need it ?~ ATAGEND, MarTech Advisor The Top 4 Reasons Why Influencer Programs Fail, MediaKix Major Ad Trade Groups Release Joint Letter Outlining Deep Concerns Over Cookie-Handling, PR Newswire OneSpot Appoints David Brown Chief Strategy Officer And Launches Strategic Services Business For Content Marketers, PR Newswire Video Ad Personalization Firm, Clinch, Secures$ 3MM in Series A, Markets Insider How to be an Agile Marketer in a Martech World, MarTech Advisor Facebook Exam Data-Friendly Instant Videos on Mobile, Search Engine Journal Google AMP is Winning or My History with AMP, Alex Kras Malicious apps with> 1 million downloads slip past Google defenses twice, Ars Technica How to Add Qualifying Questions to Your Facebook Lead Ads, Social Media Examiner Media buyers applaud Canvas ads in Instagram Stories, but say there are limitations, Digiday The 5 Biggest Mistakes That Social Media Managers Make( And How to Avoid Them ), Simply Measured

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