Marketing Day: SEO audits, online-to-in-store attribution& YouTube viewer stats

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

5 must-do technological SEO audit items in 2017
Jun 23, 2017 by Aleyda Solis
As the search world evolves, so must your technological SEO audits. Columnist Aleyda Solis discusses some new items to add to your audits in order to stay current.
Jun 23, 2017 by Aleyda Solis
As the search world evolves, so must your technological SEO audits. Columnist Aleyda Solis discusses some new items to add to your audits in order to stay current. Early performance results from Googleas update to close variants
Jun 23, 2017 by Andy Taylor
What impact has Googleas latest update to close variants had on paid search performance? Columnist Andy Taylor reviews the data.
Jun 23, 2017 by Andy Taylor
What impact has Googleas latest update to close variants had on paid search performance? Columnist Andy Taylor reviews the data. A deep dive into online-to-in-store attribution
Jun 23, 2017 by Michael Della Penna
Columnist Michael Della Penna walks you through the various methodologies used to understand the impact of impressions on in-store visits and how they affect campaigns.
Jun 23, 2017 by Michael Della Penna
Columnist Michael Della Penna walkings you through the various methodologies used to understand the impact of impressions on in-store visits and how they affect campaigns. Facebook to launch app for video inventors subsequently this year
Jun 23, 2017 by Tim Peterson
Facebookas app will enable inventors to add intros, outros and Snapchat-style frames to live and recorded videos produced through the app.
Jun 23, 2017 by Tim Peterson
Facebookas app will enable inventors to add intros, outros and Snapchat-style frames to live and recorded videos produced through the app. How content drives revenue( and how to prove it )
Jun 23, 2017 by Rachel Lindteigen
Not everyone understands what content can do for your bottom line. Columnist Rachel Lindteigen breaks it down so that your clients or squad members will recognize the results of your efforts.
Jun 23, 2017 by Rachel Lindteigen
Not everyone understands what content can do for your bottom line. Columnist Rachel Lindteigen breaks it down so that your clients or team members will recognize the results of your efforts. Top 15 smartphone apps becoming a static listing owned by Google, Facebook, Apple
Jun 23, 2017 by Greg Sterling
Top apps list depicts power is concentrated in merely a few companies.
Jun 23, 2017 by Greg Sterling
Top apps list reveals power is concentrated in just a few companies. Sprout Social releases first non-developer bot-building platform for Twitter
Jun 23, 2017 by Barry Levine
Itas not AI, but the idea is to manage client inquiries before turning the wondering user over to a live agent.
Jun 23, 2017 by Barry Levine
Itas not AI, but the idea is to manage customer investigations before turning the inquiring user over to a live agent. YouTube tops 1.5 billion logged-in viewers every month
Jun 22, 2017 by Tim Peterson
YouTube CEO Susan Wojcicki debuts product tweaks, including responsive video and 180 -degree video formats, at VidCon.
Jun 22, 2017 by Tim Peterson
YouTube CEO Susan Wojcicki debuts product tweaks, including responsive video and 180 -degree video formats, at VidCon. Get answers to your content marketing topics
Jun 22, 2017 by Digital Marketing Depot
When it comes to content marketing, we know you have questions. Marketing Landas Content Marketing Tools: A Marketeras Guide has you encompassed. This guide examines the present market for content marketing tools and answers the following issues: Why is content marketing growing so quickly?
Jun 22, 2017 by Digital Marketing Depot
When it comes to content marketing, we know you have questions. Marketing Landas Content Marketing Tools: A Marketeras Guide has you covered. This guidebook examines the current market for content marketing tools and answers the following questions: Why is content marketing growing so quickly? Save the Date: SMX East is back in NYC Oct 24 -2 6
Jun 22, 2017 by Marketing Land
Mark your calendars for SMX East: October 24 -2 6! Donat miss your only chance this year to attend the largest search marketing meeting on the East Coast. An agenda obsessed with SEO& SEM! SMX is the only seminar series dedicated to search marketing.
Jun 22, 2017 by Marketing Land
Mark your calendars for SMX East: October 24 -2 6! Donat miss your only chance this year to attend the largest search marketing meeting on the East Coast. An agenda preoccupied with SEO& SEM! SMX is the only conference series dedicated to search marketing. How SEO can create budget efficiencies in paid search campaigns
Jun 22, 2017 by Thomas Stern
Columnist Thomas Stern provides data showing that when used together, SEO and PPC can better achieve desired marketing outcomes such as more qualified traffic and budgetary efficiency. The Risks, Mistakes, Myths that Surround Affiliate Marketing, MarTech Advisor 7 Tools to Help You find Out How Fast Your Blog Loads, The Blog Herald 4 Tools to Easily Create Videos to Diversify Your Content Marketing, Internet Marketing Ninjas Creating Influencer-Targeted Content to Earn Links+ Coverage, Moz Use Interconnected Content To Maximize Content Marketing Results, Heidi Cohen Tackling B2B and B2C challenges- Q& A with Leah Russell, Vice President of User Experience at HomeAdvisor, UserTesting Blog Top 4 Threats to Creative Copywriting and How to Overcome Those Blocks, MarketingProfs What All UX Designers Want You to Consider in Web Design, 3Q Digital WordPress’ New Gutenberg Editor Now Available as a Plugin for Testing, WordPress Tavern Google is Compressing Its Display Ads So Pages Load Faster, Search Engine Journal Domain Investors Need To Learn Some Trademark Law, The Domains The future of the WordPress economy, Post Status 42 percent of Amazon Echo proprietors have bought a second device( or more ), TechCrunch Alibaba Considering Distribution Center in Detroit, Multichannel Merchant Amazon’s vision for the future: delivery droning beehives in every city, The Verge Prepping for Amazon Prime Day, Multichannel Merchant Why publishers’ e-commerce ambitions are extending to subscriptions, Digiday An email personalisation planning template( with brand examples ), Econsultancy How to Tap into the Power of Influencers, Marketo What is the Fold ?, Crazy Egg Traffic Authentication: The Most Nettlesome Issue in Ad Tech, AdAge Why blockchain faces an uphill battle in fixing ad tech’s transparency problems, Digiday Google Home Is 6 Times More Likely to Answer Your Topic Than Amazon Alexa, Adweek Mobilegeddon is Here, Ignite Visibility Using data to improve your mobile conversion: A simple but effective approach, Econsultancy 4 Emerging Trends Defining Social Media Advertising Today, Adweek Advanced Audience Targeting: What Facebook Marketer Require to Know, Socialbakers Facebook launches UK initiative to counter online extremist material, Reuters Growing Your Practice on Facebook, Part 4: Reach Your Audience, Search Influence How to Break Through With CIOs on Social Media, CMS Wire How to Use Facebook as Your PR Engine, Kiss Metrics Instagram exams favorites, a major rethinking of private sharing, The Verge Introducing Facebook Safety for Journalists Resources, Facebook Media Why Weekends Are a Great Period for Brands to Lift Their Instagram Engagement, Adweek

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