Marketing Day: SEM account management, cutting-edge martech& more


Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Optimizing for Mobile Search: A checklist to improve local SEO
Mar 13, 2017 by Digital Marketing Depot
Mobile devices now account for nearly 60 percent of all searches. Are your local sites and landing pages in the best position to show up in the SERPs and engage mobile customers? Join us for an in-depth look at how to optimize your location-based marketing strategy for the mobile customer.
Mar 13, 2017 by Digital Marketing Depot
Mobile devices now account for nearly 60 percent of all searches. Are your local sites and landing pages in the best position to show up in the SERPs and engage mobile customers? Join us for an in-depth look at how to optimize your location-based marketing strategy for the mobile customer. SEM account management: Proportion 1 a How to avoid get fired
Mar 13, 2017 by Ted Ives
In the first of his three-part series on how to be a great SEM account manager, contributor Ted Ives discuss some basic blunders newbies build that could expense them their jobs.
Mar 13, 2017 by Ted Ives
In the first of his three-part series on how to be a great SEM account manager, contributor Ted Ives discuss some basic blunders newbies build that could expense them their jobs. Why you shouldnat have to detest your ESP
Mar 13, 2017 by Chip Scully
Nine out of 10 marketing professionals say that email is important to their business a so why do so many settle for an email service provider they donat like? Columnist Chip Scully explores the issue.
Mar 13, 2017 by Chip Scully
Nine out of 10 marketing professionals say that email is important to their business a so why do so many settle for an email service provider they donat like? Columnist Chip Scully explores the issue. Cutting-edge martech? 65% of brands have no plans to invest this year
Mar 13, 2017 by Matt McGee
In a new survey, marketers tell technologies like virtual reality and machine learning will have a huge impact in coming years, but they donat plan to invest in them just yet.
Mar 13, 2017 by Matt McGee
In a new survey, marketers tell technologies like virtual reality and machine learning will have a huge impact in coming years, but they donat plan to invest in them just yet. The magic behind the Instant Pot viral phenomenon( and the CEOas favorite recipe )~ ATAGEND
Mar 13, 2017 by Brian Patterson
Columnist Brian Patterson interviews the Ceo of Instant Pot, Robert Wang, for his insights into how to successfully marketplace a product and cultivate a following.
Mar 13, 2017 by Brian Patterson
Columnist Brian Patterson interviews the Ceo of Instant Pot, Robert Wang, for his insights into how to successfully marketplace a product and cultivate a following.
How marketers should be thinking about voice search
Mar 13, 2017 by Andrew Ruegger
In persons under the age of voice search and deputies, columnist Andrew Ruegger discusses how marketers should be adjusting their strategies to stay competitive.
Mar 13, 2017 by Andrew Ruegger
In persons under the age of voice search and deputies, columnist Andrew Ruegger discusses how marketers should be adjusting their strategies to stay competitive. Television meets internet in emerging new ATSC 3.0 standard
Mar 13, 2017 by Barry Levine
If popular, this next-gen Tv could mean addressable viewers, interactivity, coupons delivered with programs and true cross-channel campaigns. Important affiliate program metrics often overlooked, Commission Factory Production vs. Performance Metrics: The Key to Moneyball-Style Content Planning, Contently The Analytics Audit You Should Do, Search Engine People 10 Advanced Strategies for Driving Business Blog Engagement, Jeff Bullas 2 Blog Monetization Strategies that Have Increased My Blogs Earnings by over 40%, Problogger Proven Way to Increase Content Engagement on Your Blog, Search Engine Journal Starting a Blog? 5 Topics Person Care About in 2017, The Blog Herald Facebook Messenger Takes a Big Hit as Peter Martinazzi Leaves the Company, Adweek Twitter’s Android app engineer is leaving for Twitch, The Verge Yahoo CEO Marissa Mayer to Get $23 Million Severance Package With Verizon Deal Closing, Variety 10 Content Marketing and Social Media Tips for Small Businesses, Small Biz Trends 7 Ways Content Marketers Can Cut Costs, Improve Productivity, CMS Wire A Quick Content Marketing Strategy that Runs, Compukol Risks and Considerations for Branded UGC Campaigns, Multichannel Merchant How To Turn Browsers Into Buyers, Crazy Egg Turn Casual Facebook Users into Paying Customers, Search Rank An insecure mess: How flawed JavaScript is turning web into a hacker’s playground, ZDNet Most Common Mistakes of WordPress Beginners, WPExplorer Why Clickbait Works( And Why You Should Do More of It )~ ATAGEND, Kiss Metrics There are lots of ways to make money with domain name investing, Domain Name Wire 11 Tips to Improve Your Online Store Sales via Social Media, Search Engine Journal 7 Things You Need to Do After an E-commerce Conversion, Convince and Convert Can We Guess the Future of Ecommerce Beyond 2020 ?~ ATAGEND, Multichannel Merchant Report: Amazon’s Alexa on track to be $ 10 B’ mega-hit’ by 2020, Retail Dive 4Q16 Email Marketing Benchmarks: Open, Click& Bounce Rates, MarketingProfs What’s the Big deal? A Look Inside 6 Different Types of Email Offers, Yesmail Brands, Listen Up: Influencers Striking a Pose is the New Normal, Adweek How are brands structuring marketing squads in the face of a changing media scenery ?~ ATAGEND, Econsultancy Data: While Nearly One-Third of Emails Contain Offer Incentives, Those without Incentives Garner, PR Newswire Dexter 2.0: It’s Alive !, Medium 64% of Companies Have Expended Heavily in Martech Over the Past 12 Months, KoMarketing How Embracing Cloud-Based Technology Is Paying Off for Advertisers, Adweek How Machine Learning Will Impact Ecommerce, Multichannel Merchant How to Avoid Barriers to Marketing Automation Tool Adoption& Implementation, MarketingProfs How to Use Facebook Messenger Day for Marketing, Social Media Examiner Mobile apps are changing the future of allegiance, Mobile Commerce Daily The argument for and against Facebook Messenger Day, TechCrunch Facebook Updated Its Policies to Remind Developers Not to Use Its Data for Surveillance, Adweek Harnessing the Power of LinkedIn Marketing to Monetize and Grow Your Business, The Buffer Blog How to Construct a Smart Yet Simple Social Media Marketing Plan, Content Marketing Institute How to Create Facebook Ads for Instagram Stories, Jon Loomer Digital How to Present Your B2B Social Media Planning Deck, Simply Measured Is Social Media Right For Your Business ?~ ATAGEND, Pushing Social LinkedIn Publishing Trends Every Marketer Must Know, Content Marketing Institute Snapchat Discover publishers face tough challenge as platform chases Tv, Digiday What Is An Influencer On Social Media? Definition, Examples, MediaKix Why LinkedIn Interface Data Never Matches, Clix Marketing

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