Marketing Day: RhythmOne buys YuMe, connection building campaigns& the duopoly dilemma

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Martech enablement series: Part 5 a The team strategy
Sep 6, 2017 by Peter Ladka
In Part 5 of a nine-part series, contributor Peter Ladka explains how to create overarching aims for your martech strategy that will provide insight and guidance for your martech team.
Sep 6, 2017 by Peter Ladka
In Part 5 of a nine-part series, contributor Peter Ladka explains how to create overarching aims for your martech strategy that will provide insight and guidance for your martech team. Becoming a martech mastermind: Agility, proficiency and accountability
Sep 6, 2017 by Andy Betts
In the fast-growing martech space, how do you become a marketing technology mastermind? Contributor Andy Betts takes a look at the skills you need to win in this ever-evolving scenery.
Sep 6, 2017 by Andy Betts
In the fast-growing martech space, how do you become a marketing technology mastermind? Contributor Andy Betts takes a look at the skills you will be required to win in this ever-evolving scenery. Why Facebook tells its ads can reach more people in the US than live there
Sep 6, 2017 by Tim Peterson
For one, Facebook counts residents and travelers.
Sep 6, 2017 by Tim Peterson
For one, Facebook counts residents and travelers. Scale local by guessing vertically: 75 ways to orient a local campaign
Sep 6, 2017 by Megan Hannay
Sponsoring Cannes or the Boston Marathon might not be in your budget, but columnist Megan Hannay outlines a bevy of other local sponsorship opportunities to help grow your local marketing efforts.
Sep 6, 2017 by Megan Hannay
Sponsoring Cannes or the Boston Marathon might not be in your budget, but columnist Megan Hannay outlines a bevy of other local sponsorship opportunities to help grow your local marketing efforts. RhythmOne buys YuMe for $185 million
Sep 6, 2017 by Barry Levine
The blended programmatic ad exchange RhythmOne plus video ad platform YuMe will reach about 220 million guests monthly.
Sep 6, 2017 by Barry Levine
The blended programmatic ad exchange RhythmOne plus video ad platform YuMe will reach about 220 million visitors monthly. 5 steps to creating a more efficient link-building campaign
Sep 5, 2017 by Jeremy Knauff
Contributor Jeremy Knauff shares the steps his agency takes, and the tools “theyre using”, to create a structured and efficient link-building process.
Sep 5, 2017 by Jeremy Knauff
Contributor Jeremy Knauff shares the steps his agency takes, and appropriate tools “theyre using”, to create a structured and efficient link-building process. The duopoly dilemma: Is it worth buying digital media beyond Facebook and Google ?
Sep 5, 2017 by James Green
As Google and Facebook continue to predominate the digital ad industry and smaller players shrink, columnist James Green discusses why you need to look beyond the walled gardens and seek value everywhere. Mobify Introduces First Analytics Manager for Progressive Web Apps, MarTech Advisor Facebook Offers Hundreds of Millions of Dollars for Music Rights, Bloomberg Facebook Tees Up WhatsApp to Build Money, Wall street Journal Snapchat in Europe lets users make geofilters from their telephones, The Verge 3 Components to Operating a Smooth Content Operation, Content Marketing Institute How to Deoptimize Your Over-Optimized Content, Search Engine Journal Why Interactive Content Will Shape the Future of Digital Marketing, MarTech Advisor 10 Great Ecommerce Ideas for September 2017, Practical Ecommerce Facebook Remarketing Ads: 4 Routes to Grow E-Commerce Revenue, MarketingProfs Free Amazon Tools, Resources& Coupon Codes Every Seller Needs, Marketing Words Blog 2018 Email Marketing Forecast: Data, Micro-Moments, and Intelligence, Movable Ink Blog The Science Behind Email Click Through Rates[ for 2017 ]~ ATAGEND, Super Office Ultimate Email Marketing Cheat Sheet: Facts, Stats& To-Do’s, MarketingProfs A Complete History of Influencer Marketing and What it Means for the Future, Social Media Explorer Ads.txt, created to help publishers fight fraud, isn’t being adopted by publishers, Digiday Create Your Buyer Persona in 5 Simple Steps, AWeber Communications DemandJump Introduces Traffic Cloud, Prescriptive Attribution Technology for Marketers, Business Wire ITSMA and Demandbase Partner to Advance Account-Based Marketing, Demandbase Visual IQ Launches New Marketing Intelligence Platform, a Groundbreaking Solution for Audience-Based Performance Analysis, Business Wire ‘The Right Way to Select Technology ‘: A Resource for Years to Come, CMS Wire B2B Marketing Automation: Usage, Purposes& Challenges in 2017, MarketingProfs Content Intelligence: Will AI-powered Content Marketing has become a Gamechanger ?, MarTech Advisor As push notifications pile up, publishers look to get more targeted, Digiday Interactive storytelling evolves with help from mobile tech, Mobile Marketer 3 Way to Turn Blog Post into Engaging Instagram Content, Problogger LinkedIn Marketing: What the Latest Research Reveals, Social Media Examiner Making Your Brand More Likable on Social Media, Compukol

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