Marketing Day: Receptiv’s new mobile web video ads, Xerox CMO interview& more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

SEO+ UX= Success
Nov 20, 2017 by Sherry Bonelli
These days, SEO best practises include consideration for the user experience( UX ). Columnist Sherry Bonelli explains how SEO and UX work together to help both search engines and users.
Nov 20, 2017 by Sherry Bonelli
These days, SEO best practices include consideration for the user experience( UX ). Columnist Sherry Bonelli explains how SEO and UX work together to help both search engines and users. Private blog networks: A great way to get your site penalise
Nov 20, 2017 by Kevin Rowe
Columnist Kevin Rowe explains what private blog networks( PBNs) are, how to identify them, and why you should steer clear.
Nov 20, 2017 by Kevin Rowe
Columnist Kevin Rowe explains what private blog networks( PBNs) are, how to identify them, and why you should steer clear. Time is running out: Engage those holiday shopping stragglers
Nov 20, 2017 by Tony Toubia
As December quickly approaches, brands need to think about their post-Black Friday tactics. Columnist Tony Toubia shares strategies to help you engage last-minute shoppers and procrastinators.
Nov 20, 2017 by Tony Toubia
As December rapidly approaches, brands need to think about their post-Black Friday tactics. Columnist Tony Toubia shares strategies to help you engage last-minute shoppers and procrastinators. Receptiv launches first mobile web video ad format built for user experience criteria
Nov 20, 2017 by Barry Levine
The company a formerly MediaBrix a is now expanding beyond in-app video to offer a format tuned to IABas LEAN and the Coalition for Better Adsa guidelines.
Nov 20, 2017 by Barry Levine
The company a formerly MediaBrix a is now expanding beyond in-app video to offer a format tuned to IABas LEAN and the Coalition for Better Adsa guidelines. The state of interactive advertising: New formats are infusing digital ads with ingenuity that gets outcomes
Nov 20, 2017 by Ginny Marvin
Hereas a look at how engagement is coming to the forefront with rich media, video and augmented reality.
Nov 20, 2017 by Ginny Marvin
Hereas a look at how engagement is coming to the forefront with rich media, video and augmented reality. Criteo incorporates LiveRampas IdentityLink into its Commerce Ecosystem
Nov 20, 2017 by Barry Levine
The partnership devotes Criteo a wider access to offline buy behaviour for its ad targeting, and dedicates LiveRamp a bigger footprint in Europe.
Nov 20, 2017 by Barry Levine
The partnership dedicates Criteo a wider access to offline purchase behaviour for its ad targeting, and devotes LiveRamp a bigger footprint in Europe. To deliver connected experiences, Xerox CMO constantly assesses brandas marketing tools
Nov 20, 2017 by Amy Gesenhues
Xerox CMO Toni Clayton-Hine shares how her brand uses martech to connect the dots throughout the customer journey. Segment announces new GDPR compliance capabilities
Nov 20, 2017 by Robin Kurzer
The API-based data platformas new features will help companies wrangle all of a useras data.
Nov 20, 2017 by Robin Kurzer
The API-based data platformas new features will help companies wrangle all of a useras data. Taplytics now supports OTT TV app testing
Nov 20, 2017 by Barry Levine
This manufacturer of mobile app testing software expands to internet-based Tv platforms.
Nov 20, 2017 by Barry Levine
This manufacturer of mobile app testing software expands to internet-based TV platforms. 5 best practices for transforming the customer journey through analytics
Nov 20, 2017 by Nandini Rathi
Successful CMOs are embracing analytics to gain a competitive advantage. Columnist Nandini Rathi discusses how you can set up a sophisticated analytical framework for data-driven marketing.
Nov 20, 2017 by Nandini Rathi
Successful CMOs are embracing analytics to gain a competitive advantage. Columnist Nandini Rathi discusses how you can set up a sophisticated analytical framework for data-driven marketing. Marketers donat find much value in being substantiated on Twitter
Nov 20, 2017 by Tim Peterson
Being verified doesnat bring any quantifiable benefits to brands or lead to brands being more active on Twitter, according to four agency exec.

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