Marketing Day: P& G increasing ads again, AdTheorent’s new’ cost per incremental visit’ model& how to fix Google Analytics’ Social channel

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

After slashing programmatic exposure, P& G began advertising on more sites this summer
Nov 2, 2017 by Ginny Marvin

Between January and August 2017, P& G ran ads on 20% fewer sites year-over-year, according to a new report.

Nov 2, 2017 by Ginny Marvin

Between January and August 2017, P& G ran ads on 20% fewer sites year-over-year, according to a new report.

AdTheorent introduces a acost per incremental visita model for offline foot traffic
Nov 2, 2017 by Greg Sterling

The company charges a negotiated flat fee for each guest who wouldnat have come in without the ad exposure.

Nov 2, 2017 by Greg Sterling

The company charges a negotiated flat fee for each visitor who wouldnat have come in without the ad exposure.

The Google Analytics Social channel is broken: Hereas how to fixing it
Nov 2, 2017 by Mark Traphagen

If it seems like Google Analytics isnat proving you all your social media traffic, it might be is high time to make some tweaks. Columnist Mark Traphagen explains how to customize your Social channel to ensure nothing get missed.

Nov 2, 2017 by Mark Traphagen

If it seems like Google Analytics isnat showing you all your social media traffic, it might be is high time to stimulate some tweaks. Columnist Mark Traphagen explains how to customize your Social channel to ensure nothing gets missed.

3 tips-off to consider before resending that email
Nov 2, 2017 by Scott Heimes

Donat construct the mistake of resending emails to subscribers who have ignored your previous messages. Columnist Scott Heimes shares three alternatives that will help keep your recipients engaged.

Nov 2, 2017 by Scott Heimes

Donat make the mistake of resending emails to subscribers who have ignored your previous messages. Columnist Scott Heimes shares three alternatives that will help keep your recipients engaged.

Siri, Safari and Google Search: What does it mean for marketers ?~ ATAGEND
Nov 2, 2017 by Jim Yu

Columnist Jim Yu explains how Appleas recent announcements and updates to Siri and Safari have had a major impact on the search marketing industry.

Nov 2, 2017 by Jim Yu

Columnist Jim Yu explains how Appleas recent announcements and updates to Siri and Safari have had a major impact on the search marketing industry.

The SEO ado more with lessa cookbook
Nov 2, 2017 by Bobby Lyons

How do you get the most out of your SEO program with limited resources? Columnist Bobby Lyons outlines his strategy for using analytics data to find areas of the site that, if improved, could drive additional revenue for the business.

Nov 2, 2017 by Bobby Lyons

How do you get the most out of your SEO program with limited resources? Columnist Bobby Lyons outlines his strategy for using analytics data to find areas of the site that, if improved, could drive additional revenue for the business.

The four pillars of an effective SEO strategy
Nov 2, 2017 by Marcus Miller

Search engine optimization( SEO) can be complex, but columnist Marcus Miller simplifies it by breaking down its key elements into four main categories.

Nov 2, 2017 by Marcus Miller

Search engine optimization( SEO) can be complex, but columnist Marcus Miller simplifies it by breaking down its key elements into four main categories.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

A startup called June2 0 puts iPads on rails to bring online into physical stores
Nov 2, 2017 by Barry Levine

The patent-pending solution reads QR codes for products in an aisle and can transmit a URL to the customeras phone.

Nov 2, 2017 by Barry Levine

The patent-pending solution reads QR codes for products in an aisle and can transmit a URL to the customeras phone.

Marketing AI: Itas hour for confidence and transparency
Nov 2, 2017 by Matt Zilli

If marketers are going to start relying on artificial intelligence, they need to learn how to trust it. Contributor Matt Zilli discusses how transparency will help marketers understand what AI can do for them here and now.

Nov 2, 2017 by Matt Zilli

If marketers are going to start relying on artificial intelligence, they need to learn how to trust it. Contributor Matt Zilli discusses how transparency will help marketers understand what AI can do for them here and now.

Facebookas ad revenue tops $10.1 B as ad prices soar to offset supply slowdown
Nov 2, 2017 by Tim Peterson

What marketers need to know from Facebookas Q3 2017 earnings report.

Nov 2, 2017 by Tim Peterson

What marketers need to know from Facebookas Q3 2017 earnings report.

Online Marketing News From Around The Web:

4 tips-off for successful brand partnerships with YouTube creators, Think with Google Ask the experts: How to track the offline impact of programmatic spend ?~ ATAGEND, Econsultancy Connecting Donor and Driving Change on Facebook, Facebook Media Defining the Customer Journey Is Top Barrier to Effective Marketing Attribution, eMarketer Facebookas business is booming, but avoiding abuse will cut earnings, The Verge Here’s how Russia targeted its fake Facebook ads and how those ads performed, TechCrunch Only 58% of retailers invest in tech to handle holiday sales spikes, Retail Dive Send holiday emails readers can’t wait to open, VerticalResponse Social Media Powered by AI Is Here, Convince and Convert Using Data to Reach Consumers in Their Daily Lives, MarTech Advisor

Read more: marketingland.com

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