Marketing Day: Native ad buying surges, Facebook Marketplace& branded storytelling

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

The AMP is a lie
Jul 14, 2017 by Patrick Stox
Accelerated Mobile Pages( AMP) are a hot topic right now, but are they actually the answer to your mobile page velocity issues? Columnist Patrick Stox weighs in.
Jul 14, 2017 by Patrick Stox
Accelerated Mobile Pages( AMP) are a hot topic right now, but are they really the answer to your mobile page velocity issues? Columnist Patrick Stox weighs in. Report: Native ad buying surges 74%, programmatic slip-ups 12%
Jul 14, 2017 by Greg Sterling
Brand safety concerns are seen as cause of programmatic deterioration.
Jul 14, 2017 by Greg Sterling
Brand safety concerns are seen as cause of programmatic deterioration. 4 things missing in your app the hell is costing you users
Jul 14, 2017 by Polly Alluf
How do you stop users from abandoning your app? Columnist Polly Alluf shares four tactics that will help turn things around and keep your users engaged.
Jul 14, 2017 by Polly Alluf
How do you stop users from abandoning your app? Columnist Polly Alluf shares four tactics that will help turn things around and keep your users engaged. An update on executive changes on the editorial team
Jul 14, 2017 by Elisabeth Osmeloski
Flagship sites Search Engine Land, Marketing Land and upstart MarTech Today look ahead as personnel change present new growth possibilities.
Jul 14, 2017 by Elisabeth Osmeloski
Flagship sites Search Engine Land, Marketing Land and upstart MarTech Today look ahead as personnels shifts present new growth opportunities. The 7 rules of respectful marketing
Jul 14, 2017 by Lewis Gersh
As more people implement ad blockers and brand safety takes on new importance, columnist Lewis Gersh discusses how brands can put the customer experience front and centre.
Jul 14, 2017 by Lewis Gersh
As more people implement ad blockers and brand safety takes on new urgency, columnist Lewis Gersh discusses how brands can set the customer experience front and centre. Facebook tests ads in Marketplace, its Craigslist-like shopping segment
Jul 14, 2017 by Tim Peterson
In a US-only test, Facebook will slot some brandsa dynamic product ads among peopleas item listings in Marketplace.
Jul 14, 2017 by Tim Peterson
In a US-only test, Facebook will slot some brandsa dynamic product ads among peopleas item listings in Marketplace. Learning to use content management martech is biggest educational need for marketers
Jul 14, 2017 by Amy Gesenhues
Content Marketing Instituteas latest survey aims to better understand how content marketers are managing their content strategy.
Jul 14, 2017 by Amy Gesenhues
Content Marketing Instituteas latest survey aims to better understand how content marketers are managing their content strategy. Branded storytelling: Capitalizing on moments that matter
Jul 14, 2017 by Peter Minnium
Itas not enough for your brand to be in the right place at the right time. Contributor Peter Minnium shares tips on how to craft meaningful branded narratives that will connect with customers.
Jul 14, 2017 by Peter Minnium
Itas not sufficient for your brand to be in the right place at the right time. Contributor Peter Minnium shares tips on how to craft meaningful branded tales that will connect with customers. Will People-Based Marketing take over ?~ ATAGEND
Jul 14, 2017 by Barry Levine
Maybe, but first letas define what it is.
Jul 14, 2017 by Barry Levine
Maybe, but first letas define what it is.
Get the a2017 Webinar Benchmarks Reporta from ON24
Jul 13, 2017 by Digital Marketing Depot
For this report, ON24 looked at more than 16,000 webinars delivered by over 1,000 organisations from around the world to detail the entire lifecycle of a webinar, including webinar promotion and enrollment metrics, webinar interactivity metrics, audience viewing habits, and both live and on-demand attendance and conversion metrics.
Amazon Alexa and Echo chief Mike George departs after two decades with company, GeekWire 5 Reasons Why Your Content Marketing Strategy Is Underperforming, Simply Measured Content Marketing: 5 Principles of Engaging Content That Influences Behavior, MarketingProfs To Improve Your Content, Improve Your Customers, CopyPressed Amazon’s Prime Day Brought Buyers to Other Brand Retailers As Well, Street Fight Shopify Merchants Will Soon Be Able to Sell Through EBay, Bloomberg Viral Launch C.E.O. on Amazon Selling Tactics, Practical Ecommerce 29 Style to Collect Email Addresses, VerticalResponse 6 Cold Email Secrets Uncovered, Small Biz Trends Marketing 101: What is link juice ?~ ATAGEND, MarketingSherpa Blog What Is A Micro Influencer ?~ ATAGEND, MediaKix What Marketer Require to Overcome to Reach Digital Maturity, eMarketer Bluecoreas Audience Insights Uncovers New Revenue Opportunities, Validates Current Marketing Strategies, Business Wire Data Science-Driven Marketing Strategy Company TruIdeation Opens Doors in NYC, Trust Collective A beginner’s guide to constructing a data science team, Econsultancy If You Want To Be A Bigger Business You Simply Need Marketing Automation, Webpresence Inbound Marketing Blog Global Marketers Remain Challenged Meeting Localized Content Demands, KoMarketing Marketers Take Note: Mobile Drives Key Trends Across Digital Marketing Channels, MarTech Advisor Smart matter: Mobile is the gateway narcotic to enterprise and brand success, Tune 8 Online Tools to Improve Your Business Social Media Profile, Duct Tape Marketing How Predictive Intelligence Can Empower Your Facebook Promotion Strategy, Socialbakers Publishers are switching affections from Snapchat to Instagram, Digiday

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