Marketing Day: Meet today’s CMO, Facebook Page updates& Snapchat ad news

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Meet todayas CMO: Multisport athlete
Aug 24, 2017 by Sonjoy Ganguly
Thanks to martech, the CMOas role is dramatically shifting. Columnist Sonjoy Ganguly shares tips-off for how you can train and win in todayas hypercompetitive marketing scenery.
Aug 24, 2017 by Sonjoy Ganguly
Thanks to martech, the CMOas role is dramatically changing. Columnist Sonjoy Ganguly shares tips-off for how you are able to develop and win in todayas hypercompetitive marketing landscape. Demand gen tunnel vision: Why your company likely needs to invest in branding
Aug 24, 2017 by John Steinert
What if your KPIs arenat telling you the whole story? Contributor John Steinert explains why you need to uncover the blind spots in your approach.
Aug 24, 2017 by John Steinert
What if your KPIs arenat telling you the whole story? Contributor John Steinert explains why you need to uncover the blind spots in your approach. Facebook culls 17 types of posts that Pages can no longer boost as ads
Aug 24, 2017 by Tim Peterson
As of September 15, brands will no longer be able to convert Page posts like profile scene changes and place recommendations into ads.
Aug 24, 2017 by Tim Peterson
As of September 15, brands will no longer be able to convert Page posts like profile painting changes and place recommendations into ads. Report: More than 50% of digital media time now spent within five mobile apps
Aug 24, 2017 by Greg Sterling
The top 10 is dominated by Facebook and Google, though Snapchat ranks for those working under 35.
Aug 24, 2017 by Greg Sterling
The top 10 is dominated by Facebook and Google, though Snapchat ranks for those working under 35. How to use APIs to increase offline conversions
Aug 24, 2017 by Digital Marketing Depot
When more than two-thirds of the average customer journey takes place online, many marketers understandably concentrate their efforts on digital campaigns. Online, youare able to track views, click-throughs and other conversion metrics utilizing advanced analytics answers.
Aug 24, 2017 by Digital Marketing Depot
When more than two-thirds of the average client journey takes place online, many marketers understandably concentrate their efforts on digital campaigns. Online, youare able to track opinions, click-throughs and other conversion metrics utilizing advanced analytics solutions. Snapchat lets advertisers control the types of content their ads appear next to
Aug 24, 2017 by Tim Peterson
Brands can restriction their Snap Ads to display only within Snapchatas curated content or between usersa Stories and can also exclude certain content categories.
Aug 24, 2017 by Tim Peterson
Brands can restriction their Snap Ads to display only within Snapchatas curated content or between usersa Narratives and can also omit certain content categories. Narrativ weds affiliate links with real-time auctions
Aug 24, 2017 by Barry Levine
Now generally available, its platform sets in-content connects out for programmatic bid, letting retailers to outbid Amazon for a devoted product.
Aug 24, 2017 by Barry Levine
Now generally available, its platform puts in-content links out for programmatic bid, letting retailers to outbid Amazon for a devoted product. WorkSpan launches a platform for joint marketing campaigns
Aug 24, 2017 by Barry Levine
The company says this is the first to allow management of multiple campaigns between an unlimited number of businesses.
Aug 24, 2017 by Barry Levine
The company tells this is the first to allow management of multiple campaigns between an unlimited number of businesses. 5 steps to grow your app user base, lifted from the Uber playbook
Aug 24, 2017 by Stefan Benndorf
How do you grow your appas user base? Contributor Stefan Benndorf tells app publishers need to take a page from Uberas marketing strategy.
Aug 24, 2017 by Stefan Benndorf
How do you grow your appas user base? Contributor Stefan Benndorf says app publishers need to take a page from Uberas marketing strategy. Retailers: The high cost of holiday packages running undelivered
Aug 24, 2017 by Tom Mucklow
When packages go missing, both your reputation and bottom line suffer. Contributor Tom Mucklow explains what you can do to avoid delivery snafus and prepare for the holiday rush.
Aug 24, 2017 by Tom Mucklow
When packages go missing, both your reputation and bottom line suffer. Contributor Tom Mucklow explains what you can do to avoid delivery snafus and prepare for the holiday rush. 2017as holiday e-commerce sales projected to grow 10% over last yearas holiday season
Aug 24, 2017 by Amy Gesenhues
Retail search marketing firm, NetElixir, tells e-commerce sales are increasing at a slower rate than previous holiday seasons. Three styles travel marketers can fine-tune their measurement strategy, Think with Google Amazon to Cut Prices at Whole Foods in New Strategy for Retailer, Wall street Journal Facebook’s Andrew Bosworth to lead Oculus, Building 8,’ Aloha’ video chat device details, Business Insider Florida Appeals Court Rules Judges Can Be Facebook Friends With Lawyers, Wall Street Journal Create Ranking Content by Subduing Competitive Keywords, Top Rank Marketing Blog How to Be a Great Storyteller, Social Media Explorer How to Build a Data-Driven Content Team, Convince and Convert Christmas is Coming: Holiday Marketing Strategies to Start Prepping For, Authority Labs How Nordstrom Gets 1 Million Likes With Instagram Marketing, MediaKix Why Would a Brand’s Website Not Sell Any Products ?, Multichannel Merchant 3 tips-off to wake up nonresponders& boost email open rates, VerticalResponse 5 Style to Increase Your Deliverability by Boosting Email Engagement, AWeber Communications How Cowboy Jungle is redefining great email marketing, My Emma How to Build a Cross-Network Advertising Strategy, The AdStage Blog Online Influencers: What Makes Them Trustworthy& Effective, MarketingProfs What Volkswagen Can Teach Small Businesses About Nostalgia in Marketing, Small Biz Trends John Frelinghuysen, Digital Video Marketing Leader, to Serve as IAB Publisher-in-Residence, Business Wire OpenX Delivers Advanced Mobile SDK to Market, Business Wire Samsung Extends Hiya Partnership, providing Samsung Places to Galaxy Note 8, Hiya Blog 17 Best Social Media Management Tools, Jeff Bullas How eBay Offers a Personalized Mobile Experience with AI, Multichannel Merchant How To Use SMS Text Message Marketing for Your Small Business, Small Biz Trends Hootsuite Analyzed Over 400 Million Social Posts, Here’s What We Detected, MarTech Advisor Social Media Micro-Influencers: How to Find Them for Marketing Campaigns, MarketingProfs Want More Creative Social Campaigns? Here’s How ., Simply Measured

Leave a Reply

Your email address will not be published. Required fields are marked *