Marketing Day: Long-tail keywords, YouTube’s FameBit& Twitter’s Ad Transparency Center

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

How to use long-tail keywords to build your short-tail rankings
Oct 25, 2017 by Stoney deGeyter
Some SEO professionals may advise you not to bother chasing rankings for competitive keyword terms, but columnist Stoney deGeyter believes you can construct your authority for these keywords over day by focusing on the long tail.
Oct 25, 2017 by Stoney deGeyter
Some SEO professionals may advise you not to bother chasing rankings for competitive keyword words, but columnist Stoney deGeyter believes you can build your authority for these keywords over day by focusing on the long tail. How to increase B2B traffic by 192% in five months
Oct 25, 2017 by Andrew Dennis
Looking to increase traffic and links to your site? Columnist Andrew Dennis shares the process he are applied to greatly improve search engine visibility for a B2B client.
Oct 25, 2017 by Andrew Dennis
Looking to increase traffic and links to your site? Columnist Andrew Dennis shares the process he used to greatly improve search engine visibility for a B2B client. Donat creep me out! Hereas how to get personalization right in programmatic
Oct 25, 2017 by Grace Kaye
With so much data at our disposal, thereas a fine line between relevant and creepy. Columnist Grace Kaye shares strategies for getting the right level of personalization in programmatic.
Oct 25, 2017 by Grace Kaye
With so much data at our disposal, thereas a fine line between relevant and creepy. Columnist Grace Kaye shares strategies for get the right level of personalization in programmatic. How to avoid the aAgency Measurement Paradoxa and win client confidence
Oct 25, 2017 by Rex Briggs
When an agency presents data that outstrips ROI goals, marketers tend to be skeptical. So how can bureaux construct client confidence? Contributor Rex Briggs shares five suggestions.
Oct 25, 2017 by Rex Briggs
When an bureau presents data that exceeds ROI goals, marketers tend to be skeptical. So how can bureaux construct client confidence? Contributor Rex Briggs shares five suggestions. Persado now generates emotionally-targeted marketing messages for individuals
Oct 25, 2017 by Barry Levine
With Persado One, the company can go beyond sending emotionally-focused messages to segments of users.
Oct 25, 2017 by Barry Levine
With Persado One, the company can go beyond sending emotionally-focused messages to segments of users. Retail game-changers: Millennial and Gen Z shoppers are brick-and-mortaras essential future
Oct 25, 2017 by Davor Sutija
Millennials and Gen Z will be a potent force this holiday season. Contributor Davor Sutija believes technologies that make digital, personal experiences are key to capturing “members attention” of these coveted groups.
Oct 25, 2017 by Davor Sutija
Millennials and Gen Z will be a potent force-out this holiday season. Contributor Davor Sutija believes technologies that create digital, personal experiences are key to capturing “members attention” of these coveted groups. YouTubeas FameBit has a new sales boss, expanded platform post-acquisition
Oct 25, 2017 by Tim Peterson
FameBit hires Google Preferredas ex-boss as its marketings chief as YouTubeas influencer marketing platform expands its work with brands and creators.
Oct 25, 2017 by Tim Peterson
FameBit hires Google Preferredas ex-boss as its marketings chief as YouTubeas influencer marketing platform expands its work with brands and inventors. Twitter will make its ads more transparent to brands, everyone else
Oct 24, 2017 by Tim Peterson
Twitter will open an Ad Transparency Center and has agreed to a Media Rating Council audit of its ad metrics. Segment launches Personas to capture its ecosystem data into client profiles
Oct 25, 2017 by Barry Levine
The company is advancing beyond its origin as a data switchboard as it adds to its role as a Customer Data Platform.
Oct 25, 2017 by Barry Levine
The company is advancing beyond its origin as a data switchboard as it adds to its role as a Customer Data Platform. B2B developer marketing? Itas complicated .
Oct 25, 2017 by Josh Aberant
Columnist Josh Aberant has practical advice for navigating when your target audience extends beyond the person or persons crafting code.
Oct 25, 2017 by Josh Aberant
Columnist Josh Aberant has practical advice for navigating when your target audience extends beyond the people crafting code. Two companies announce GDPR answers for administrators
Oct 25, 2017 by Barry Levine
SAS and M-Files are building on their existing info/ data management software to provide tools for IT, legal, marketing and corporate privacy regulators.

Leave a Reply

Your email address will not be published. Required fields are marked *