Marketing Day: Local search ranking factors, adaptive marketing& consumer privacy statutes


Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

SMX West session: The definitive guidebook to local search ranking factors
Mar 27, 2017 by Greg Gifford
What will help your local business stand out in Google search results? Contributor Greg Gifford recaps an SMX West presentation that took a comprehensive look at local search ranking factors.
Mar 27, 2017 by Greg Gifford
What will help your local business stand out in Google search results? Contributor Greg Gifford recaps an SMX West presentation that took a comprehensive look at local search ranking factors. SEM account management: Part 3 a How to get more responsibility
Mar 27, 2017 by Ted Ives
Feeling confident in your abilities and looking to take things to the next level? In the final installment in his three-part series on SEM account management, columnist Ted Ives discusses how to get ahead in your career.
Mar 27, 2017 by Ted Ives
Feeling confident in your abilities and looking to take things to the next level? In the final installment in his three-part series on SEM account management, columnist Ted Ives discusses how to get ahead in your career. Adaptive marketing: The key to winning in the Engagement Economy
Mar 27, 2017 by Chandar Pattabhiram
Todayas consumers demand personalized and authentic experiences on their preferred channels, in ways that matter to them. Columnist Chandar Pattabhiram explains how marketers can adapt to these customer needs to win their loyalty.
Mar 27, 2017 by Chandar Pattabhiram
Todayas consumers demand personalized and authentic experiences on their preferred channels, in ways that matter to them. Columnist Chandar Pattabhiram explains how marketers can adapt to these customer needs to win their loyalty. Compare 24 content marketing tools
Mar 27, 2017 by Digital Marketing Depot
aContent Marketing Tools: A Marketeras Guidea is the source for the most recent tendencies, opportunities and challenges facing the market for content marketing tools. This 64 -page report includes: profiles of 24 leading vendors. pricing charts and capabilities comparings. recommended steps for evaluating. Visit Digital Marketing Depot to download your copy.
Mar 27, 2017 by Digital Marketing Depot
aContent Marketing Tools: A Marketeras Guidea is the source for the most recent tendencies, opportunities and challenges facing the market for content marketing tools. This 64 -page report includes: profiles of 24 leading vendors. pricing charts and capabilities comparings. recommended steps for evaluating. Visit Digital Marketing Depot to download your copy. MarTech beta rates expire this week a reserve your seat now
Mar 27, 2017 by Scott Brinker
Attend MarTech San Francisco May 9-11 for 70+ presentations, 100+ speakers, 100+ exhibitors and sponsors and networking with 2,500 martech professionals. My hand-crafted agenda is a master class in marketing, technology and management topics.
Mar 27, 2017 by Scott Brinker
Attend MarTech San Francisco May 9-11 for 70+ presentations, 100+ speakers, 100+ exhibitors and sponsors and networking with 2,500 martech professionals. My hand-crafted agenda is a master class in marketing, technology and management topics. How AI will shape the future of search
Mar 27, 2017 by Justin Freid
Artificial intelligence is changing the route users access information online. Columnist Justin Freid discusses where the trends are heading and what this might mean for search marketers.
Mar 27, 2017 by Justin Freid
Artificial intelligence is changing the route users access information online. Columnist Justin Freid discusses where the trends are heading and what this might mean for search marketers. A new language called WebAssembly is opening the door to the next generation of browsers
Mar 27, 2017 by Barry Levine
Backed by Google, Mozilla, Microsoft and others, it can dramatically boost performance, reduce download hours and enable app-like experiences.
Mar 27, 2017 by Barry Levine
Backed by Google, Mozilla, Microsoft and others, it can dramatically boost performance, reduce download hours and enable app-like experiences. Self-serve analytics: Dream or reality ?~ ATAGEND
Mar 27, 2017 by Nick Iyengar
Despite the hype, self-serve analytics isnat for everyone. Columnist Nick Iyengar says you need to take a close look at your team and its culture to get a better understanding of the right solution for your organization.
Mar 27, 2017 by Nick Iyengar
Despite the hype, self-serve analytics isnat for everyone. Columnist Nick Iyengar says you need to take a close look at your team and its culture to get a better understanding of the right solution for your organization.
How changes to customer privacy law might impact marketers and martech
Mar 27, 2017 by Greg Sterling
Abdication of customer privacy protection in Washington could cause states to jump into the fray. Calculate Content Marketing and Customer Acquisition Metrics: CAC, CLV& ROI, MarketingProfs Why Social Data Is The Ultimate Map To What Interests People, NewsWhip 11 Kickass Blog Homepage Examples, and Why They Work, Jeff Bullas A Step-By-Step Guide to How I Write a Blog Post, Problogger Amazon postpones launch of Amazon Go convenience store due to technical difficulties, Quartz Facebook Hires Apple Veteran to Run Oculus VR Hardware, Bloomberg Facebook appears inward for new AI technical talent, TechCrunch Spotify acquires and shutters MightyTV, a content recommendation startup founded by Admeld’s Brian Adams, VentureBeat 7 Risks of Data-Driven Content Creation& 8 Tips to Avoid Them, Crazy Egg How to Source and Share Relevant Content on Your WordPress Website, WPExplorer How to Detonation Away the Top 15 Conversion Roadblocks on Your Website, Quick Sprout How to Optimize Website Conversions to Improve Site Revenue, MarketingProfs Stop Trying to Increase Your Conversion Rate, Shopify Plus The Vital Common Sense Marketing Strategy You May Have Forgotten, The Blog Herald Amazon to collect sales tax in most nations starting April 1st, VentureBeat How to Use Split Testing to Optimize Your E-Commerce Store’s Prices, Search Engine Journal Nearly 27% of all shoppers will buy online for Easter, Digital Commerce 360 Why Trust an E-commerce Company ?~ ATAGEND, Convince and Convert 8 Best Practice for Building Trust in Email Marketing, Movable Ink Blog Email Drip Campaigns: How to Make Them Smart and Blunder-Free, Content Marketing Institute The Most Effective Ways to Grow Email Subscriber Lists, MarketingProfs The Science of Subject Line A/ B Testing, VerticalResponse 3 Tips for Scaling Marketing without Sacrificing Engagement, Marketo A Snapshot of Digital Marketing in 2017: Key Statistics, CMS Wire Brand Commerce: Pushing the value of your brand through trial, Econsultancy Has Ad Tech and Mar Tech Investment Peaked ?~ ATAGEND, AdExchanger THE HACKIES: How leading marketing executives tackle martech, Chief Marketing Technologist These Tech-Savvy CMOs Embody All the Talents the Modern Marketer Needs, Adweek What does the art and science of marketing genuinely entail? Your thoughts ?~ ATAGEND, Chief Marketing Technologist Building For Mobile: RWD, PWA, AMP Or Instant Articles ?~ ATAGEND, Smashing Magazine Google Play pilot test in U.S. introduces a” free app of the week” segment, techcrunch.com Introducing Live Location in Messenger, Facebook Newsroom Apple opens developer lottery registration for WWDC 2017 tickets, Apple Insider For advertisers, algorithms can lead to unexpected exposure on sites spewing loathe, The Washington Post 7 Proven Trust Signals on WordPress Sites, WPExplorer Brand safety remains a frustrating game of Whack–AMole, Digiday 6 Creative Ways to Use Instagram Multiple Photos and Videos, Adweek 7 Hidden Facebook Power Editor Features to Save You Time, Social Media Examiner Drive Quality Conversions for Your Brand with Facebook Ads, PPC Hero Facebook Is Testing Ads in the Related Articles Section of Instant Articles, Adweek Facebook officially launches “Town Hall” for contacting government reps, adds local government elections reminders, TechCrunch The 7 Things You Wish You’d Known About Facebook, PPC Hero Three quarterss of European publishers prioritize Facebook, Digiday Twitter 101: Basic Tips, Compukol

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