Marketing Day: Live chat best practices, the holy grail of participation& more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Mobile& desktop SEO: Different results, different content strategies
Sep 7, 2017 by Jim Yu
You canat simply induce your site responsive and truly call it mobile-ready, argues contributor Jim Yu. To really adjust to the dramatic rise of mobile search, you need to understand how people are using these devices for discovering things.
Sep 7, 2017 by Jim Yu
You canat simply stimulate your site responsive and truly call it mobile-ready, argues contributor Jim Yu. To truly adjust to the dramatic rise of mobile search, you need to understand how people are using these devices for detecting things. How computer vision may impact the future of marketing
Sep 7, 2017 by Daniel Faggella
How is computer vision changing the face of marketing? Columnist Daniel Faggella takes a look at three current applications and the promise they hold for marketers.
Sep 7, 2017 by Daniel Faggella
How is computer vision changing the face of marketing? Columnist Daniel Faggella takes a look at three current applications and the promise they hold for marketers. Google reportedly looking at buying HTCas phone unit, expands Android One program
Sep 7, 2017 by Greg Sterling
Google previously owned, then sold Motorola. It might get back into the handset business with an investment or purchase of HTC.
Sep 7, 2017 by Greg Sterling
Google previously owned, then sold Motorola. It might get back into the handset business with an investment or purchase of HTC. Live Chat Best Practice for Conversion Rate Optimization
Sep 7, 2017 by Digital Marketing Depot
As many as three-quarters of website visitors abandon their shopping carts, and virtually 50 percent ricochet from your site. Wouldnat it be great if you could read your website visitorsa body language while they are browsing a and better understand which guests you can profitably engage with and what they need to attain those purchases?
Sep 7, 2017 by Digital Marketing Depot
As many as three-quarters of website visitors abandon their shopping carts, and nearly 50 percent ricochet from your site. Wouldnat it be great if you could read your website visitorsa body language while they are browsing a and better understand which guests you can profitably engage with and what they need to attain those purchases? A brief history of client allegiance
Sep 7, 2017 by Shawn Gold
From the early days of 18th century loyalty programs, techniques to improve client loyalty have considerably evolved. Contributor Shawn Gold takes a look at the next iteration and how it can benefit your brand this holiday season.
Sep 7, 2017 by Shawn Gold
From the early days of 18th century allegiance programs, techniques to improve client loyalty have considerably evolved. Contributor Shawn Gold takes a look at the next iteration and how it can benefit your brand this holiday season. The holy grail of involvement starts with individual employees
Sep 7, 2017 by Karen Steele
If your employees arenat engaged, your marketing efforts will be for naught. Columnist Karen Steele discusses four ways to help you create a culture of engagement in your organization.
Sep 7, 2017 by Karen Steele
If your employees arenat engaged, your marketing attempts will be for naught. Columnist Karen Steele discusses four ways to help you create a culture of engagement in your organization. Avoid programmatic hoax with these strategic tips-off
Sep 7, 2017 by Soo Jin Oh
Programmatic ad fraud is a looming problem for marketers, but contributor Soo Jin Oh lays out some strategies that can help you combat it.
Sep 7, 2017 by Soo Jin Oh
Programmatic ad fraud is a looming problem for marketers, but contributor Soo Jin Oh lays out some strategies that can help you combat it. How Dr. Martensa VP of digital& e-commerce is utilize martech to create asuper-audiencesa
Sep 7, 2017 by Amy Gesenhues
Kyle Duford, the Global Digital Lead for Dr. Martens, will be a part of the aCreating Superaudiences: Personalizing the Customer Experiencea panel at MarTech Boston.
Sep 7, 2017 by Amy Gesenhues
Kyle Duford, the Global Digital Lead for Dr. Martens, will be a part of the aCreating Superaudiences: Personalizing the Customer Experiencea panel at MarTech Boston. IDCas Gerry Murray: AI isnat merely one thing
Sep 7, 2017 by Barry Levine
Like the Industrial Revolution, he says, itas about many things, but its base ability is handling huge volumes of decision-making.
Sep 7, 2017 by Barry Levine
Like the Industrial Revolution, he says, itas about many things, but its base ability is handling huge volumes of decision-making. DemandJump releases Traffic Cloud platform to track origins of your a and your competitorsa a site traffic
Sep 7, 2017 by Barry Levine
The tool , now out of beta, proves traffic sources going back three levels and makes recommendations on where to expend to increase visitors.
Sep 7, 2017 by Barry Levine
The tool , now out of beta, proves traffic sources going back three levels and makes recommendations on where to spend to increase visitors. Instagram starts testing Facebookas app-like Canvas ads within Stories feed
Sep 7, 2017 by Tim Peterson
Last year, Facebook said it would bring the immersive ad format to Instagram. Now itas beginning to do so. Apple Analytics Will Bring Better Measurement To Podcasts, But Not Programmatic, AdExchanger Measuring Amplification ROI, Vertical Measures Amazon on the hunt for a second HQ, Retail Dive Facebook undermines its own effort to fight fake news, POLITICO Twitter Is Expected to Brief Senate Panel on Activity by Russians, Wall street Journal 5 Content Marketing Ideas for October 2017, Practical Ecommerce Be Inspired by These Content Marketing Awards Winners, Content Marketing Institute How to Run a UGC Marketing Campaign in 8 Steps, MarketingProfs 6 Operational KPIs to Know Anytime, Anywhere, Multichannel Merchant The E-Commerce Benchmark KPI Study 2017: 15 Essential Takeaways, Moz 7 Email Marketing Conversion Mistakes to Avoid, Razor Social Research Shows Personalization Benefits Email Marketing Campaigns, KoMarketing The State of Email Marketing Personalization in 2017, Movable Ink Blog Common GDPR myths, debunked, Digiday Customer-first Marketing Strategy: The highest of the five high levels of marketing maturity, MarketingSherpa Blog Deliver Seamless Customer Experiences With Digital Quality Management, CMS Wire Sungard Availability Service Appoints Kathy Schneider as New Chief Marketing Officer, PR Newswire Evolving Systems Completes Acquisition of Lumata, Globe Newswire my6sense Enhances AI Technology in its White Label Programmatic Native Platform and Exchange, PR Newswire Exploring the Ethical and Social Implications of AI, CMS Wire The Personalization Misconception, AdExchanger What Is Blockchain and How Will it Revolutionize Social Media for Small Businesses ?, Small Biz Trends Gartner Says Worldwide Wearable Device Sales to Grow 17 Percent in 2017, MediAvataar Google is Offering a Mobile Web Developer Certification for $99, Search Engine Journal How to Make Digital Advertising Mobile Friendly, Duct Tape Marketing An Update On Information Operations On Facebook, Facebook Newsroom FTC warns Instagram influencers to disclose business ties, VentureBeat Social Media Image Sizes for Facebook, Instagram, LinkedIn, Twitter& More, MarketingProfs

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