Marketing Day: James Allen CMO interview, Facebook Instant Articles& native ads


Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Should PPC bureaux be scared of automation ?~ ATAGEND
Mar 10, 2017 by Anna Shirley
Paid search professionals might be nervous about losing their jobs to automation, but columnist Anna Shirley attains the lawsuit that PPC automation may actually benefit them.
Mar 10, 2017 by Anna Shirley
Paid search professionals might be nervous about losing their jobs to automation, but columnist Anna Shirley attains the lawsuit that PPC automation may actually benefit them.
Making complementary media strategies work: The recipe for cross-channel attribution
Mar 10, 2017 by Kevin O’Reilly
Your marketing efforts across various channels will have a greater impact when they are aligned with one another, and columnist Kevin OaReilly discusses how attribution is the key to achieving this alignment.
Mar 10, 2017 by Kevin O’Reilly
Your marketing efforts across various channels will have a greater impact when they are aligned with one another, and columnist Kevin OaReilly discusses how attribution is the key to achieving this alignment. Mobile page speed is important, but not( yet) for SEO
Mar 10, 2017 by Bryson Meunier
Columnist Bryson Meunier been shown that mobile page velocity, while good for conversions and client retention, might not be doing much for your mobile search rankings.
Mar 10, 2017 by Bryson Meunier
Columnist Bryson Meunier been shown that mobile page velocity, while good for conversions and client retention, might not be doing much for your mobile search rankings. 10 ways to improve your business locators
Mar 10, 2017 by Adam Dorfman
Multilocation business often have store locators, but many arenat building the most of them. Columnist Adam Dorfman indicates ways to optimize your locator to provide a better user experience and increase conversions.
Mar 10, 2017 by Adam Dorfman
Multilocation business often have store locators, but many arenat building the most of them. Columnist Adam Dorfman indicates ways to optimize your locator to provide a better user experience and increase conversions. How James Allen marries email& remarketing to win over brides& grooms
Mar 10, 2017 by Amy Gesenhues
The e-commerce jewelry siteas CMO tells both are pivotal to her brandas marketing strategy.
Mar 10, 2017 by Amy Gesenhues
The e-commerce jewelry siteas CMO tells both are pivotal to her brandas marketing strategy. Facebook will let publishers show more ads in Instant Articles
Mar 10, 2017 by Tamar Weinberg
Facebook is devoting more flexibility to publishers within its Instant Articles feature, permitting extra manual and automated monetization methods.
Mar 10, 2017 by Tamar Weinberg
Facebook is devoting more flexibility to publishers within its Instant Articles feature, permitting extra manual and automated monetization methods. 10 easy steps to help your business flourish on Facebook
Mar 10, 2017 by Will Scott
Whether your business is new to Facebook marketing or only in need of a refresh, columnist Will Scottas Facebook tips will assist you build a vibrant and engaged Facebook presence.
Mar 10, 2017 by Will Scott
Whether your business is new to Facebook marketing or only in need of a refresh, columnist Will Scottas Facebook tips will assist you build a vibrant and engaged Facebook presence. Still not put on sale at native ad? 3 benefits you should know about .
Mar 10, 2017 by Steve Olenski
Contributor Steve Olenski discuss the advantages of native ads and offers examples of companies doing it right.
Mar 10, 2017 by Steve Olenski
Contributor Steve Olenski discuss the advantages of native ads and offers examples of companies doing it right. How to fight against online ad scam( in 6 steps )
Mar 10, 2017 by Grace Kaye
In the epoch of fake news and ad misplacement, how can marketers fight back? Columnist Grace Kaye outlines her agencyas methods to help you take action.
Mar 10, 2017 by Grace Kaye
In the epoch of fake news and ad misplacement, how can marketers fight back? Columnist Grace Kaye outlines her agencyas methods to help you take action. Smaato launches afirst Inventory Discoverya feature for mobile advertisers
Mar 10, 2017 by Barry Levine
The self-service capability lets advertisers to directly assess inventory before bidding.
Mar 10, 2017 by Barry Levine
The self-service capability lets advertisers to directly assess inventory before bidding. Why brick-and-mortar retailers need to go digital with analytics
Mar 10, 2017 by Allan Haims
Consumer still favor in-store experiences overall, but columnist Allan Haims believes brick-and-mortar retailers need to take a page from online retailers and learn about their customers by leveraging analytics.
Mar 10, 2017 by Allan Haims
Consumer still favor in-store experiences overall, but columnist Allan Haims believes brick-and-mortar retailers need to take a page from online retailers and learn about their customers by leveraging analytics. The Value of a Happy Client: Action steps to a great client experience
Mar 9, 2017 by Digital Marketing Depot
What is the real value of a great client experience? And once you know, how do you create one? Join our experts as they offer actionable steps to create an astonishing client experience with your brand. FTC Alleges Both Merchant and Affiliate Liable for Affiliate Actions, The PMA How Document Analytics Became Our Secret Weapon, Contently How to Devote Your Best Blog Posts New Life, Content Marketing Institute The Evolution of a Blog and the Evolution of You, Danny Brown Amazon gambles big on gaming with high-profile hires, VentureBeat Snap opens second Spectacles pop-up shop in Venice, LA, TechCrunch 5 Sure Shot Content Marketing Trends to Follow, The Blog Herald Better Alternative to” Expert Roundup” -Style Content, Moz How To Gather Split-Test Ideas For Your Copy Using Post-Conversion Questionnaires, Kiss Metrics 7 Reasons Every Business Needs a Mobile-Friendly Website Now, MarketingProfs Free Sparkly Icons To( Literally) Stimulate Your Designs Shine, Smashing Magazine Is Your Website Your Own Worst Enemy ?, PPC Hero Getting linguistic with new top level domains, Domain Name Wire New gTLDs are Like Used Cars, SEO Book Papac named ICANN’s first complaints officer, Domain Incite Uncertainty Could Doom the New Domain Names, Domain Investing 70% of retailers consider the internet of things in their very near future, Digital Commerce 360 Amazon expands Prime Now service in San Francisco, focusing on small businesses, Mobile Commerce Daily Amazon.com will now come in Spanish, too, CNET 20 Writing Prompts for Quick and Creative Emails, Constant Contact Email Subject Line: 8 Principles for Improved Open Rates, ConversionXL How to Get Started With Interactive Email, CMS Wire Dos and don’ts for marketers to start constructing a community, Mobile Commerce Daily Marketing Versus Sales: Metrics to Highlight Each Department’s Contribution To Revenue, Kiss Metrics Psychological Marketing Strategies That Work, Authority Labs AI and Computer Vision Are Coming- What Marketer Need to Know, MarTech Advisor Drop it like it’s bot: Brands have cooled on chatbots, Digiday The Fifth Wave Of Ad Tech: Privileged Programmatic, AdExchanger How to Market More Effectively in a Mobile-First World, Adweek 6 Strategies To Grow Your Facebook Page, The Blog Herald And you get Lens! And YOU get Lens! AND YOU GET LENS !, Pinterest Blog How Personal Stories Ruled International Women’s Day on Instagram, NewsWhip How to Harness the Power of Social Media Marketing, CopyPressed How to Scale Facebook Ads with Automation, PPC Hero How to Use Facebook to Market Your Products, Social Media Examiner It’s Facebook’s Turn for a Sports Livestreaming Pact, and MLS, Univision Deportes Oblige, Adweek LinkedIn Account-Based Marketing and Selling, MarketingProfs Snapchat’s Android beta users can turn friends’ Bitmoji into home screen widgets, The Verge That time Facebook went too far, TechCrunch The Dos and Don’ts of Reaching Millennials via Social Media, Adweek There Were More Than 400 Million Facebook Interactions for International Women’s Day, Adweek

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