Marketing Day: Instagram’s Direct app, Twitter adds AMP analytics& YouTube ad prices

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Instagramas standalone Direct app can be its version of Snapchatas new friends-only tab
Dec 7, 2017 by Tim Peterson
Instagramas Direct app will give people a dedicated space for their friends, similar to Snapchatas Friends tab.
Dec 7, 2017 by Tim Peterson
Instagramas Direct app will give people a dedicated space for their friends, similar to Snapchatas Friends tab. Twitter widens its AMP support to include analytics
Dec 7, 2017 by Amy Gesenhues
Twitter says the new AMP analytics feature will help distinguish page positions happening on Twitter versus organic page positions.
Dec 7, 2017 by Amy Gesenhues
Twitter says the new AMP analytics feature will help distinguish page opinions happening on Twitter versus organic page opinions. The importance of targeting branded searches
Dec 7, 2017 by Thomas Stern
Though many search marketers focus primarily on non-branded searches, columnist Thomas Stern believes itas crucial to invest in a branded search strategy.
Dec 7, 2017 by Thomas Stern
Though many search marketers focus primarily on non-branded searches, columnist Thomas Stern believes itas crucial to invest in a branded search strategy. Omnichannel shoppers collide with Black Friday and Cyber Monday, defining new records
Dec 7, 2017 by Christi Olson
Columnist Christi Olson shares consumer and search data regarding the recent vacation weekend a and provides tips-off for how to use search to boost your omnichannel vacation marketing strategy.
Dec 7, 2017 by Christi Olson
Columnist Christi Olson shares customer and search data regarding the recent vacation weekend a and provides tips-off for how to use search to boost your omnichannel holiday marketing strategy. Hereas what marketers truly want for Christmas: 3 tips-off for building a better approach to data
Dec 7, 2017 by Stefan Benndorf
Getting the most out of your data is on every marketeras wish list this year. Contributor Stefan Benndorf discusses ways to get your analytics infrastructure in tip-top shape for 2018.
Dec 7, 2017 by Stefan Benndorf
Getting the most out of your data is on every marketeras wish list this year. Contributor Stefan Benndorf discusses ways to get your analytics infrastructure in tip-top shape for 2018. AMP: A lawsuit for websites serving developing countries
Dec 7, 2017 by Alexis Sanders
As the gap in connection velocities between developed and developing nations continues to widen, columnist Alexis Sanders highlights the fact that brands can use Accelerated Mobile Pages( AMP) to address this gap.
Dec 7, 2017 by Alexis Sanders
As disparities between connect speeds between developed and developing nations continues to widen, columnist Alexis Sanders argues that brands can use Accelerated Mobile Pages( AMP) to address this gap. Twitteras ad business has shrunk, but ad buyers say itas stabilized
Dec 7, 2017 by Tim Peterson
Unfavorable competitor with Facebook and Google a and the commodification of its own inventory a has led advertisers to slacken their spend on Twitter.
Dec 7, 2017 by Tim Peterson
Unfavorable competition with Facebook and Google a and the commodification of its own inventory a has led advertisers to slow their spend on Twitter. Back to basics with these 6 tips-off for foolproof email marketing
Dec 7, 2017 by Joanna Milliken
With the holidays in full swing, itas more important than ever to ensure youare engaging with your audience. Contributor Joanna Milliken shares six tips to deliver email marketing success.
Dec 7, 2017 by Joanna Milliken
With the holidays in full swing, itas more important than ever to ensure youare engaging with your audience. Contributor Joanna Milliken shares six tips-off to deliver email marketing success. Report: YouTube set to raise ad costs on premium ad inventory
Dec 6, 2017 by Ginny Marvin
Higher rates to go into consequence in 2018, despite( or because of) the platformas brand safety challenges.
Dec 6, 2017 by Ginny Marvin
Higher rates to go into consequence in 2018, despite( or because of) the platformas brand safety challenges. YouTube Director app no longer available after only 6 months since its launch
Dec 6, 2017 by Amy Gesenhues
The video ad-creation mobile tool aimed at SMBs was announced on June 15 of this year. Fighting ad fraud: Study discovers inventory on TAG Certified channels had 83% lower fraud rates
Dec 7, 2017 by Ginny Marvin
The examine analyzed more than 6.5 million display and video ad impressions.
Dec 7, 2017 by Ginny Marvin
The survey investigated more than 6.5 million display and video ad impressions. Getting to know you: Salesforce integration helps marketers map a customeras journey
Dec 7, 2017 by Robin Kurzer
Thunderheadas decisioning hub adds an engagement layer to the CRM companyas extensive data.
Dec 7, 2017 by Robin Kurzer
Thunderheadas decisioning hub adds an involvement layer to the CRM companyas extensive data. Automated, multichannel display ad for small and medium-sized companies ultimately coming to fruition
Dec 7, 2017 by Greg Sterling
iPromote offer simplified, cross-channel campaign creation based on existing content and creative assets for amicro-budgets.a
Dec 7, 2017 by Greg Sterling
iPromote provides simplified, cross-channel campaign creation based on existing content and creative assets for amicro-budgets.a Reddit now lets brands publish to subreddits, manage private messages thru Sprinklr
Dec 7, 2017 by Tim Peterson
Sprinklras integration with Reddit marks the first time that brands are able to publish to Reddit through a third-party social marketing platform.

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