Marketing Day: Influencers vs thought leaders, brand advocates& Spotify’s VP of Growth

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Proof that no ranking boost for responsive sites exists in 2017
Aug 25, 2017 by Bryson Meunier
There are many good reasons to recommend responsive design to a client or to your company, but achieve better search results isnat among them, argues columnist Bryson Meunier.
Aug 25, 2017 by Bryson Meunier
There are many good reasons to recommend responsive design to a client or to your company, but achieving better search results isnat among them, argues columnist Bryson Meunier. 5 non-traditional skills to look for in a PPC account director
Aug 25, 2017 by Todd Saunders
You may not expect an aspiring PPC marketer to know HTML5 or JavaScript, but contributor Todd Saunders argues that these skills a among others a are key to being a stellar staffer and to hiring one.
Aug 25, 2017 by Todd Saunders
You may not expect an aspiring PPC marketer to know HTML5 or JavaScript, but contributor Todd Saunders highlights the fact that these skills a among others a are key to being a stellar staffer and to hiring one. Influencers vs. believe leaders and the rise of image analytics
Aug 25, 2017 by Will McInnes
Influencers and thought leaders arenat one and the same. Contributor Will McInnes takes a look at how theyave diverged and why it entails marketers today require visual analytics to help measure their brandas impact on the social web.
Aug 25, 2017 by Will McInnes
Influencers and thought leaders arenat one and the same. Contributor Will McInnes takes a look at how theyave diverged and why it entails marketers today need visual analytics to help measure their brandas impact on the social web. Why emotion is crucial to create brand advocates a and what you can do about it
Aug 25, 2017 by Jim Dicso
How do you build loyal brand proponents? Contributor Jim Dicso tells itas all about stepping up your client experience efforts to give your brand a competitive advantage.
Aug 25, 2017 by Jim Dicso
How do you build loyal brand advocates? Contributor Jim Dicso tells itas all about stepping up your client experience efforts to give your brand a competitive advantage. Spotifyas VP of Growth: CRM is much more than off-the-shelf software
Aug 25, 2017 by Barry Levine
For Mayur Gupta, everything a digitally based brand does revolves around understanding what the customer requires, and when.
Aug 25, 2017 by Barry Levine
For Mayur Gupta, everything a digitally based brand does revolves around understanding what the customer needs, and when. Forrester Wave: Social ad tech tools are still an aimmaturea category
Aug 25, 2017 by Barry Levine
The research firm expects social management vendors, DSPs and marketing clouds will build their own or buy many of the standalone providers. 4 Ways Digital Marketer Can Make Data Work for Them, Marketo Facebook removes 1 million accounts every day, security chief tells, CNBC Amazon brings its money deposit service for the underbanked to the UK, TechCrunch Google Begins Biggest Crackdown on Extremist YouTube Videos, Bloomberg 7 Tips+ Tools for Efficient Remote Content Teams, Content Marketing Institute The Future of Content Marketing Isn’t Content Marketing, Contently The Ultimate Guide To Content Aggregators( The Good, The Bad and The Ugly ), Jeff Bullas 4th Quarter Strategies for Selling More on eBay This Holiday, Marketing Words Blog 75% of omnishoppers search in-store, buy online, Retail Dive How to Implement AMP for E-Commerce, Search Engine Journal UK Emails Are Find Their Clickthrough Rates Fall, eMarketer ‘They’re constantly shilling for someone ‘: Brands share their biggest challenges when working with influencers, Digiday Business Blogging: A Guide to Killing- or Saving- Your Corporate Blog, MarketingProfs The Voice Playbook- Constructing a Marketing Scheme for the Next Era in Computing, Moz Global Influencer Marketing Pioneer, Open Influence, Expands Core Offerings with Launch of its OpenWorks Platform, PR Newswire Personalization of Audio: Shorter Audio Ads, Pandora For Brands Retail Intelligence and Tech Innovator Crealytics Taps Veteran Industry Strategist Tom Zambrotta to Lead Global Growth, Market Wired 3 Route to Get More Out of Your Collaboration Tools, CMS Wire How AI Will Introduce New Ad Units Into VR And AR Environments, AdExchanger The Ad Tech Do-Over: What Will You Do Differently With In-App Header Bidding ?~ ATAGEND, AdExchanger AMP- Should You Induce the Jump ?~ ATAGEND, 3Q Digital Been There, Done That: Are marketers neglecting the mobile app experience ?~ ATAGEND, MarketingSherpa Blog How The Meet Group battles header bidding’s mobile app problem, Digiday Snapchat warms up to social starrings, widening verified accounts to influencers, Digiday Summertime Strategies for Social Advertisers, MarTech Advisor Three Common Social Media Influencer Mistakes to Avoid, MarketingProfs

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