Marketing Day: In-house SEO, featured snippets& Facebook targets spammers

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

The value of an in-house SEO
Jun 30, 2017 by Eugene Feygin
Does your business truly require an in-house search professional? Columnist Eugene Feygin explains what an in-house SEO can bring to the table, and why itas worth the investment for many organizations.
Jun 30, 2017 by Eugene Feygin
Does your business actually need an in-house search professional? Columnist Eugene Feygin explains what an in-house SEO can bring to the table, and why itas worth the investment for many organizations. Featured snippets: Optimization tips& how to ID candidate snippets
Jun 30, 2017 by Brian Ussery
Contributor Brian Ussery breaks down featured snippets, explaining his observations and offering tips for pursuing the coveted aposition zero.a
Jun 30, 2017 by Brian Ussery
Contributor Brian Ussery breaks down featured snippets, explaining his observations and offering tips-off for pursuing the coveted aposition zero.a 2017: The year in social marketing in so far
Jun 30, 2017 by Tim Peterson
From Snapas IPO to Facebookas ad violates to Instagramas Stories, here are 2017 as biggest narratives in social so far.
Jun 30, 2017 by Tim Peterson
From Snapas IPO to Facebookas ad breakings to Instagramas Stories, here are 2017 as biggest tales in social in so far. Facebook targets individual spammers with latest news feed tweak
Jun 30, 2017 by Tim Peterson
Facebook has identified a small group of spammers and will penalize links that those accounts share more than the average Facebook user.
Jun 30, 2017 by Tim Peterson
Facebook has identified a small group of spammers and will penalise connections that those accounts share more than the average Facebook user. No longer brick-and-mortar vs. online retail: Clients view a asingle lensa
Jun 30, 2017 by Allan Haims
Despite the ease of online shopping, customers still crave the tactile experience of physical stores. Columnist Allan Haims explains how retailers can unify their channel strategies and take a best-of-both-worlds approach.
Jun 30, 2017 by Allan Haims
Despite the ease of online shopping, customers still crave the tactile experience of physical stores. Columnist Allan Haims explains how retailers can unify their channel strategies and take a best-of-both-worlds approach. How Life is Good built a content-first app with an 89% retention rate
Jun 30, 2017 by Blaise Lucey
Columnist Blaise Lucey takes a look at how lifestyle brand Life is Good developed an app that focuses on content , not just sales a and why it maintains users coming back for more.
Jun 30, 2017 by Blaise Lucey
Columnist Blaise Lucey takes a look at how lifestyle brand Life is Good developed an app that focuses on content , not only sales a and why it keeps users coming back for more. Snaps launches a Marketing Cloud for chatbots, messaging and emojis
Jun 30, 2017 by Barry Levine
New York City-based company is offering a self-service platform so marketers can target users with automated conversations.
Jun 30, 2017 by Barry Levine
New York City-based company is offering a self-service platform so marketers can target users with automated dialogues. LISTEN: Danny Sullivan reflects on 21 years encompassing the search industry
Jun 29, 2017 by Matt McGee
In this weekas podcast, our outgoing co-founder Danny Sullivan talks about the start of his career documenting the search marketing industry, how SEO has evolved and why heas stepping away now.
Jun 29, 2017 by Matt McGee
In this weekas podcast, our outgoing co-founder Danny Sullivan talks about the start of his career documenting the search marketing industry, how SEO has evolved and why heas stepping away now. Voice search and SEO: Why B2B marketers need to pay attention now
Jun 29, 2017 by Nate Dame
Voice search is being adopted for a variety of purposes, and columnist Nate Dame constructs the example that its influence on B2B decision-makers is growing as well. B2B marketers, be prepared!
Jun 29, 2017 by Nate Dame
Voice search is being adopted for a variety of purposes, and columnist Nate Dame stimulates the lawsuit that its influence on B2B decision-makers is growing as well. B2B marketers, be prepared! Surviving and prospering at an SEO conference
Jun 29, 2017 by Dave Davies
Hitting the search conference circuit this year? Columnist Dave Davies has tips and advice for making the most of the experience.
Jun 29, 2017 by Dave Davies
Hitting the search conference circuit this year? Columnist Dave Davies has tips and advice for stimulating the most of the experience. Calling all B2B sellers and marketers: Business as usual is holding you back
Jun 29, 2017 by Sonjoy Ganguly
Are you clinging to outdated marketing approaches and technologies? Columnist Sonjoy Ganguly says itas time to shake things up and unlock ABMas potential.
Jun 29, 2017 by Sonjoy Ganguly
Are you clinging to outdated marketing approaches and technologies? Columnist Sonjoy Ganguly tells itas time to shake things up and unlock ABMas potential. Force-feed your marketing funnel now
Jun 29, 2017 by John Steinert
Contributor John Steinert explains how SiriusDecisionsa Demand Unit Waterfall serves as a wake-up call for marketers who are looking to find real, active demand in their markets and rapidly funnel it to marketings. Can Benchmarking Your Ad Spend Change How You Calculate Your Social ROI ?~ ATAGEND, Socialbakers Facebook Metrics: New Ways to Measure Ad and Page Engagement, Jon Loomer Digital Aquila’s successful second flight: Another step forward in bringing the world closer together, Facebook Code Germany to penalty Facebook and YouTube a! 50 m if they fail to delete hate speech, Telegraph Google’s New Diversity Chief to Tackle Slow Pace of Change, Wall Street Journal Content Marketer: What’s Happening in Hiring, Content Marketing Institute Lean UX Design for Startups- A Walkthrough, Crazy Egg The Psychology Of Colour In Marketing, Koozai Google no longer bolding keywords in domain names, Domain Name Wire Should industries use a brandable name or a descriptive one ?~ ATAGEND, Domain Name Wire ‘Disturbingly slow’ e-commerce site loading times turning away shoppers, Retail Dive Nike-Amazon deal may hurt sporting goods retailers: analysts, Reuters 5 Tips for Your Next Email Blast, Constant Contact Creative Ways to Induce your 4th of July Email Campaign Stand Out, MarTech Advisor The One Email You Should Always Be Sending- No Matter What, AWeber Communications Get The Benefits of a Remote Digital Marketing Team: Follow These 5 Steps, Small Biz Trends In Defense Of Digital Media, AdExchanger Marketing 101: What is a hamburger menu ?~ ATAGEND, MarketingSherpa Blog Six inconvenient truths about influencer marketing, Econsultancy The Definitive Guide to Data-Driven Marketing, Duct Tape Marketing AppLift’s Newest Fraud Report Reveals Global Mobile Programmatic Fraud Distribution Patterns, Market Wired Mobile Advertising Leader Kargo Names Adam Irlando VP, Programmatic, Kargo Expanding Find Wi-Fi Globally, Facebook Newsroom 5 Social Media Campaign Tips to Fire up Your July 4th Outreach, MarTech Advisor 8 Stats That Snapchat’s Ad Marketings Team Is Using to Woo Car Brands, Adweek Context Controls and 28 Other Marketing Highlightings from June, Facebook for Business Creative Impact Analysis and Optimization for Instagram, Adweek Dear Mark Zuckerberg: If you want to build community, open your Facebook Groups API, VentureBeat Facebooks ads: How SMBs can get enterprise outcomes, VentureBeat Growing Your Practice on Facebook, Part 6: A Facebook Success Story, Search Influence Instagram is replacing LinkedIn as a potent hiring tool, Quartz Instagram: Here’s How to Save Posts From Your Instagram Story, Adweek Is Instagram The New Yelp? Restaurant Marketing Meet Social, MediaKix Is Reddit on the verge of becoming a bigger player in digital advertising ?~ ATAGEND, Econsultancy Snapchat expands Discover in France with Vogue, MTV and Society, Digiday Top 10 Powerful Moments That Shaped Social Media History Over the Last 20 Years #SMDay, The Buffer Blog Twitter inks live creek deals for Wimbledon, Comic-Con coverage, and more, TechCrunch Twitter is looking for ways to let users flag fake news, offensive content, The Washington Post Which Social Media Network is Right for Your Business ?~ ATAGEND, Constant Contact

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