Marketing Day: Google ad measurings, connect warnings& StepsAway

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Micro-wins: The true secret to AdWords success
May 26, 2017 by Jacob Baadsgaard

The PPC world is rife with stories of quick wins, hackers and tricks that lead to big gains in paid search performance — but columnist Jacob Baadsgaard notes that the best outcomes with AdWords accounts are often the result of many smaller wins over time.

May 26, 2017 by Jacob Baadsgaard

The PPC world is rife with stories of quick wins, hackers and tricks that lead to big gains in paid search performance — but columnist Jacob Baadsgaard notes that the best outcomes with AdWords accounts are often the result of many smaller wins over time.

New Quality Score metrics: What matters most, and how to improve your ads
May 26, 2017 by Kevin Lee

Looking for ways to gain an advantage in paid search? Columnist Kevin Lee has some ideas to increase Quality Score metrics and outshine your competitors.

May 26, 2017 by Kevin Lee

Looking for ways to gain an advantage in paid search? Columnist Kevin Lee has some ideas to increase Quality Score metrics and outshine your competitors.

StepsAway launchings in-store, WiFi-based marketing for retailers
May 26, 2017 by Greg Sterling

Approach offers personalized offers without app-install requirement.

May 26, 2017 by Greg Sterling

Approach offers personalized offers without app-install requirement.

How to compare paid search and organic search without sounding foolish
May 26, 2017 by Andy Taylor

Which search channel is better: paid or organic? Columnist Andy Taylor argues that there is no simple answer to this question, despite what some practitioners may want to believe.

May 26, 2017 by Andy Taylor

Which search channel is better: paid or organic? Columnist Andy Taylor argues that there is no simple answer to this question, despite what some practitioners may want to believe.

Knoema offers a chatbot interface for its data search engine
May 26, 2017 by Barry Levine

Called Yodatai, sheas the most recent attempt to construct data accessible through conversation.

May 26, 2017 by Barry Levine

Called Yodatai, sheas the most recent attempt to construct data accessible through conversation.

Google launchings ads measurement system for cross-device campaigns on YouTube, DoubleClick, GDN
May 26, 2017 by Ginny Marvin

The Ads Data Hub is designed to give marketers impression-level insights for campaigns served across multiple devices.

May 26, 2017 by Ginny Marvin

The Ads Data Hub is designed to give marketers impression-level insights for campaigns served across multiple devices.

Google warns writers, publishings against misusing links in syndicated articles& posts
May 26, 2017 by Danny Sullivan

If the primary purpose of distributing content is to gain links, both writers and publishers risk a Google penalty.

May 26, 2017 by Danny Sullivan

If the primary purpose of distributing content is to gain links, both writers and publishers risk a Google penalty.

Why some ad tech vets have doubts about Havas’ new transparency platform
May 26, 2017 by Barry Levine

As the transparency bandwagon gains velocity, some are wondering if the added info is useful, if it takes publishers into account or if it changes anything.

May 26, 2017 by Barry Levine

As the transparency bandwagon gains velocity, some are wondering if the added info is useful, if it takes publishers into account or if it changes anything.

How to create remarkable offers and increase your conversion rate
May 26, 2017 by Seth Price

From learning about your audience to selling your offer, contributor Seth Price walkings you through key steps that will help you maximize your conversion rate.

May 26, 2017 by Seth Price

From learning about your audience to selling your offer, contributor Seth Price walkings you through key steps that will help you maximize your conversion rate.

What a 32 -step journey to a Bruno Mars album can teach marketers and tech companies
May 26, 2017 by Blaise Lucey

Columnist and Bitly senior content strategist Blaise Lucey recounts a circuitous user journey and discuss the lessons that marketers can learn from it.

May 26, 2017 by Blaise Lucey

Columnist and Bitly senior content strategist Blaise Lucey recounts a circuitous user journey and discuss the lessons that marketers can learn from it.

Looking for a marketing automation platform? This guidebook takes the guesswork out .
May 25, 2017 by Digital Marketing Depot

All new for 2017, MarTech Today’s B2B Marketing Automation Platforms: A Marketeras Guide is the source for the most recent trends, opportunities and challenges facing the market for marketing automation tools. This 44 -page report includes: profiles of 14 resulting vendors pricing charts and capabilities comparings recommended steps for evaluating If you’re considering a marketing automation platform, […]

May 25, 2017 by Digital Marketing Depot

All new for 2017, MarTech Today’s B2B Marketing Automation Platforms: A Marketeras Guide is the source for the most recent trends, opportunities and challenges facing the market for marketing automation tools. This 44 -page report includes: profiles of 14 resulting vendors pricing charts and capabilities comparings recommended steps for evaluating If you’re considering a marketing automation platform, […]

Online Marketing News From Around The Web:

Analytics

What marketers need to know about Google Attribution, eConsultancy How Data Helps Influence Reluctant Buyers, KISS Metrics

Blogs& Blogging

WordPress to Select New JavaScript Framework for Use in Core, WordPress Tavern

Business Issues

Exclusive: Website builder Web.com in talks with buyout firms -sources, Reuters

Content Marketing

How to Avoid Collaborative Overload Within Your Content Team, Content Marketing Institute

Copywriting, Design& Usability

Best Practices for Long Scrolling, blogs.adobe.com

E-Commerce

2 strategies to boost Amazon sales, Practical E-Commerce PMA Online Shopping Survey Results, thepma.org

Email Marketing

Here’s Why It’s Time to Embrace Behavioral Marketing, Movable Ink Work Email Trends After Hours, www.reachmail.net

General Internet Marketing

Who’s genuinely driving traffic to articles? Depends on the subject: Facebook( lifestyle, entertainment) or Google( tech, business, athletics ), Nieman Journalism Lab

MarTech

A Look Into Magnolia’s IBM Watson-Powered AI Personalization Engine, CMSWire

Mobile/ Local Marketing

It Always Makes Sense For Apps To Send Personalized Messages … Except When It Doesn’t, Ad Exchanger

Social Media

7 Way To Boost Your Organic Reach On Facebook, Marketo Why Influencer Marketing Needs to Grow Up, Ad Age

Read more: marketingland.com

Leave a Reply

Your email address will not be published. Required fields are marked *